Thu.Mar 28, 2024

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How To Combine PR and Content Marketing Superpowers To Achieve Business Goals

Content Marketing Institute

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

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How Do You Know What Backstory to Include?

Jane Friedman

Photo by Eepeng Cheong on Unsplash Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her for the three-part online class Mastering Backstory for Novelists beginning on April 10. Backstory tends to fall into two main categories. The first and most ubiquitous kind pervades the story with subtle brushstrokes, filling in texture and depth and color on its characters and world.