Jane Friedman

APRIL 24, 2024

Today’s post is by author, editor, and book coach Suzy Vadori. When you’re reading your own words during an editing pass, your brain works against you in two ways: Your fears can take hold. When this happens, you might be hard on yourself, worrying that everything you’ve written is garbage. This can lead you to over-edit and tinker with your page until you can’t be sure if you’re making your book better, or worse.

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ContentWriters

APRIL 24, 2024

Having your link at or near the top of the search results page is akin to a prime storefront on the city’s busiest street filled with your target customers. In addition to organic search results and paid ads, the Google People Also Ask section is a great way to gain visibility near the top of the page. Getting your answer into the Google PAA results boosts users’ likelihood of engaging with your site.

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Grammarly

APRIL 24, 2024

As a current student, it’s almost guaranteed you use social media in some way. It’s also quite likely you’ll write a social media essay at some point in your academic career. If you’re wondering how to write a social media essay, read on—this guide will walk you through just about everything you need to know to write an impactful social media essay.

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BKA Content

APRIL 24, 2024

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. That said, one in four websites manages to snag double the clicks (over 5%), and one in 10 scores an amazing conversion rate of 11% plus. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Freelance Union

APRIL 24, 2024

The Internal Revenue Service today kicked off the annual  Dirty Dozen  list with a warning for taxpayers to be aware of evolving phishing and smishing scams designed to steal sensitive taxpayer information. With taxpayers continuing to be bombarded by email and text scams, the IRS and the Security Summit partners warned individuals and businesses to remain vigilant against these attacks.

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Freelance Union

APRIL 24, 2024

If you own a freelance business that was formed in New York State, you are now officially required to report information about your business ownership and more at both the state and the federal level. This is because as of January 1, 2024, the federal government has enacted the Corporate Transparency Act (CTA). and beginning January 1, 2026, New York State is introducing its own version of the Act.

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