That’s an astonishing number.
To be fair, the IMF is careful to point out that they are absolutely not saying 60% of jobs will be replaced by AI. In fact, they divide things down the middle.
About 30% of jobs will be impacted in a largely positive way, through increases in productivity and improved skills. While the other 30% of jobs will be impacted in a more negative way, up to and including the loss of those jobs altogether.
Whichever way you slice it, these numbers are really, really high… and put us on notice that we need to take action before it’s too late.
And yes… marketing, writing, media and the like are in the front lines here. Our jobs are already being significantly impacted by the rise of AI.
So what can you do?
Step 1 is to lean into change and become an expert in the use of AI.
If you want to be part of the 30% who benefit from AI, you need to show your boss or your clients that you’re all in on the technology, and that you have enough knowledge to bring some real value to the table.
In other words, you need to know more than your clients when it comes to the use of AI tools like ChatGPT.
You need to demonstrate a value that makes you indispensable to your clients, current and future.
Step 2 is to get ahead of the crowd and differentiate your writing with a high level of Emotional Intelligence.
AI writing tools like ChatGPT do an amazing job of research, analysis, outlining, and writing first drafts. But you should never hand in that first draft to your client.
If you leave all the work to AI, you fall into what I call “the sameness trap”.
When too many writers are using the same AI tools, and the same “top 50” prompts, the output begins to feel the same.
And no, you absolutely don’t want your writing to sound the same as everyone else’s. If it does, why would a prospective client choose you?
Your next step is to add what AI is weakest at… the nuances of human emotion.
In other words, you need to infuse that first AI draft with emotional intelligence.
Use language that is conversational, sensory, and experiential. Use real-life examples. Tell stories. Make you readers smile, and feel happy or excited.
AI doesn’t understand the subtleties of human emotion. Nor does it do a good job of recognizing cultural or local differences.
Step 3 is to get ahead of the curve by taking the right training.
To fall into the 30% of people who benefit from the rise of AI, you first need to learn as much as you can about AI, and its application to copywriting and content writing.
Next, you need to take a deep dive into the world of Emotional Intelligence, and learn how to apply that to your AI-assisted first draft.
That’s where my course, Futureproof Copywriting comes in. It is laser-focused on combining AI with Emotional Intelligence, and will help you take your place in the 30% of winners in our AI world.
Find out more about the Futureproof Copywriting course here…
