This’ll probably rattle a bunch of guys on my list — young and old.
But following is my (totally unsolicited) advice to the 4 generations of men selling online.
Here we is:
* Boomers – that same resistance you had to the internet that held you back (still holding some of you back) is probably not helping your business now with mobile app tech. Forcing everyone to consume your digital content only on a desktop in a browser-only-accessible membership site or on CD/DVD or USB flash drive is not the end of the world, still profitable, but not doing your clients and customers any favors when the vast majority want to consume digital content on a phone via a mobile app with ability to control the experience beyond what a web browser or even “mobile optimized” (which means nothing) allows. People literally sleep and shower with their phones, and stroke it in the middle of the night like Gollum stroking the One Ring in his cave of gloom.
That’s where your customers are 24/7, not hauling their desktops around.
There are some exceptions, of course, but not all that many.
And no, I don’t like any of this any more than you do.
(I want the internet to go back to plain text).
But embrace the mobile app technology if you dare..
* GenX – it’s endlessly fun watching Millennials & Boomers yell at each other, while simultaneously mocking Zoomers who think they are the “rEsiSTanCe!!” on their $800 iPhones simping for big pharma, big government, big corporate, and whatever foreign country the warmongering neocon media tells them to wave flags for. But all our GenX apathy, doom-pilling, & angry-celebrating the coming inevitable collapse probably won’t help your own long term business survival.
Especially since more and more Boomers are retiring and/or dying.
Millennials still don’t know if they want to be capitalists or socialists when they grow up.
And Zoomers can’t seem to even figure out what gender they are.
So if GenX doesn’t make business great again who will?
* Millennials – yes you were targeted by greedy bankers and clueless teachers about “needing” to get into over $100k in debt to go to college, only to find yourself with a near worthless degree and still living at home as your boomer parents (who bought a house for $50k that would cost you over $500k today, while flooding your country with 3rd world invaders to do the work you supposedly won’t) who just tell you to have more “grit.”
It’s no wonder socialism & drinking yourself into a stupor at brunch is so attractive.
But if you don’t want to eat bugs (or your pets, like in other socialist paradises) some day… and if you enjoy indoor plumbing… you’re gonna have to get sac up and get to work.
Who knows?
You may even like it…
* Zoomers – even mainstream doctors are worried your testosterone levels are abysmally low for your age even as the mainstream media pushes for you to put on a dress and cut off your John Thomas. And it’s wreaking havoc on your work ethic, butchering your inability to handle criticism or differing opinions… and has you desperately chasing every bandwagon the corporate media and educational establishment dangles in front of you making you think you’re some kind of rebel, when it’s the exact opposite.
Following is a 30-day challenge virtually guaranteed to drive up those flaccid numbers.
For the next month:
* abstain from watching any pornos
* delete TikTok cold turkey
* lift heavy weights
* start learning a combat skill where you might get hit in the face on the regular
Come to think of it:
The above 30-day challenge is good for any man — young or old.
To learn more about the paid Email Players newsletter go here:
Ben Settle
P.S. I shouldn’t have to spell this out, but I will for the solipsistic reply guys:
All of this is obviously generalizing, the macro is not the micro, and this email is not about “you” or any one individual. There’s good and bad, smart and dumb, productive and unproductive, successful and unsuccessful in every generation. The above is simply my observation of generations as a whole, after collectively hearing from, dealing with, selling to, and buying from probably thousands of peoples’ businesses in these various categories in this direct marketing game.
You can reject or ignore it at your displeasure.
But I wouldn’t recommend doing so.
There’s a lot of market research packed into this email between the lines I’ve used quite profitably.
And you can, too, if you parse it correctly..
