Mostly I refer to copywriting clients.
But, really, this could apply to most any other service too.
Or can be adapted as such.
Anyway, here’s the whole “secret” —
1. Make list of companies whose products you already use & who already hire direct response copywriters (i.e., sell to buyers)
2. Contact them
3. Ask who to talk to about writing copy for them
4. Take it from there
Will this work 100% of the time? Will you get a client with every try? Will someone always even get back to you? Will this be the secret sauce you use forever, and that you can now go around re-teaching to the masses as if it’s new even though it’s just basic marketing 101?
No.
What the above does is get you in the game.
Gets you meeting, making connections, and ideally interacting with someone (or several someones) passionately about their offers, as not just a copywriter but a consumer of what they sell.
More:
The above is just step one.
And step #4 “Take it from there” is obviously very obscure, because there are millions of things that can happen — more often than not totally unpredictable — from there. And that’s where having the right approach to not just freelancing… but business and even life itself (how you approach all your relationships) comes into play.
From there is it 99% relationships.
To learn more about email for your business go here:
Ben Settle