You might not see white label ebooks every day on the latest content marketing sites, but that doesn’t mean they are irrelevant. In fact, ebooks are still a powerful marketing tool that any business, regardless of industry, should be utilizing in their marketing strategy. If your company is not using an ebook, you are missing out on the opportunity to educate and retain potential customers and position yourself as an authority.
Hubspot Uses Ebooks – and Savvy about it Too
Take Hubspot, for example. They publish ebooks throughout the year and put them on their site. “State of Marketing 2023,” is a popular one that they release annually, telling you what’s new, what’s trending, and what they see in the future. Yes, these are all free, but that doesn’t mean Hubspot is not gaining something from using them.
To download the ebook, you must give Hubspot your email.
Once they have your email, you are part of their marketing funnel. You will get email marketing campaigns, some of which you might click on or even act on. All for a free download.
What is a White Label Ebook?
Hubspot creates its ebooks in-house, but that doesn’t mean you have to. Hubspot is a major corporation with the means to hire in-house writers to tackle the research and writing of their ebooks.
You are more likely to benefit from a white label ebook for your business than trying to hire an in-house writer.
Ebooks as “white label,” are ebooks written by a third party, such as a writing agency you have hired, but published under your company’s name or even your name. You are the author. You didn’t research or write it, but you get all of the credit.
By no means is this misleading.
You are a busy business owner and need to outsource things like content creation – including ebooks – to help your content marketing strategy and build your business. With these white label services, you get the expertise of a writer in your niche that can research, create, and edit – with some companies, like here at Express Writers, you can even get the book designed so it is ready to publish the moment you get it.
You are a busy business owner and need to outsource things like content creation – including ebooks – to help your content marketing strategy and build your business. With these white label services, you get the expertise of a writer in your niche that can research, create, and edit – with some companies, like here at Express Writers, you can even get the book designed so it is ready to publish the moment you get it.
A Quick Note on White Label Ebooks and AI
AI is here, and it is writing content for a lot of businesses. However, we’d like to share a little caution when it comes to using AI to create an ebook – whether it is 4 pages or 40 pages.
AI is NOT creative. It is not original. Yes, sure, your ebook might pass on Copyscape as “original” copy, but the reality is that your copy was generated by stringing together phrases and keywords already on the web – meaning content written by someone else already out there. So, your ebook is not white label if you opt for AI as your means to creating it.
The only way to protect your brand and ensure you have a genuine, white label ebook is to hire a writer and have them create that ebook from scratch using their words, their research, and of course, your branding.
The Benefits of Purchasing White Label Ebooks on a Platform Like EW
At Express Writers, we understand the importance of a worthwhile ebook. In return, you want to flex your knowledge and gain something from your ebook. If you’re on the fence about outsourcing, let us discuss with you a few reasons customers purchase ebooks from our team rather than turning to a content mill or even AI.
You Build Credibility and Authority with Your Audience
Yes, long-form blog posts, such as our Authority blogs, help build your authority (an important part of E-E-A-T), but ebooks can do it even faster and better. After all, no one wants to read a 10,000-word blog, but they will read a 10,000-word ebook.
Ebooks are the epitome of long-form content that help establish your brand’s credibility and authority in a single piece of content. You can share case study information, in-house statistics, and even more in-depth information about the products or services your company offers. It doesn’t matter if your target audience is a consumer or another business – ebooks build credibility all the same.
Inexpensive Compared to the Return on Your Investment
The return on your investment with an ebook is well worth it. Not only can you use ebooks as a gateway to capture emails and expand your potential customer pool, but it only costs a few hundred dollars for you to unlock leads that are actually interested in you. A single ebook locked behind providing an email address could give you hundreds of potential customers all for a few hundred you spent writing that one ebook.
Purchasing leads will never generate results like that.
Easy Distribution
White label ebooks are digital; therefore, you don’t have to find a publisher or even worry about going through the demands of a digital publisher. Instead, you have a download-ready ebook you can put on your website, link in social media, create a landing page for, etc. Distribution is only limited by what you are willing to do to market the ebook.
Likewise, your readers can access and download the content on any device – computer, phone, tablet, and more.
Use Your Ebook as a Guide to Educate Even Further
You can use an ebook as a “guide” to help your readers better understand your products or services. It works in any niche. For example, you sell custom resin pen blanks (quite the niche, right?). Well, in your ebook you can discuss not only how to create the pen blanks, but how to use them properly and turn them into pens using everything from the right lathe to the best polishing compounds. You are educating customers on your product’s production process and then educating them further by showing them how to get the most out of their purchase.
How to Get the Most out of Your White Label Ebooks
An ebook can sell products or services, capture email addresses, and build your authority, but it has to be done right.
At Express Writers, we only hire the best writers in their industry to help us ensure our clients get the best content. Writers that work on ebooks for our clients are subject matter experts. That means that they have five or more years of professional writing experience in your specific niche, and, often, have an advanced degree within that niche.
You have a true expert writing your content, and if you opt for design, you can get a fully branded ebook ready to distribute however you like once the project is done.
Ready to Take Advantage of a White Label Ebook Platform?
At Express Writers, we have a team of SME writers ready to tackle your next white label ebook. Our ebooks start at $112 per page, but we can also provide you with a custom cart for larger ebook orders.
Feel free to purchase your ebook directly from our store, or contact us to learn more about how our SME writers can create a powerful, evergreen marketing tool that will make your business stand out.
