First two on the list are mandatory though.
If you can’t or won’t do these first two, then the rest won’t do you much good.
All right here goes:
1. Write interesting content people want to read
2. Sell offers people want to buy
3. Mail more often, not less (assuming you’re doing both of the above)
4. Curate your list as aggressively as you can at the opt-in especially
5. Ramp up your email blocking game — i.e., block catch-all addresses, or emails that put things like “help”, “spam”, “newsletters”, “subs”, “subscribe”, etc
6. Delete ’n block any and all bogus-looking domains on sight
7. Do the opposite of what any email grifters say who were Facebook experts last month, a crypto expert the month before that, a TikTok expert before that, but now suddenly are email experts today
8. Do a list scrub immediately to help you identify the bots, spam traps, honey pot addresses that are scraped & harvested by spammers, spam button pushers, as well as undeliverable email addresses, malformed email addresses, & abandoned email addresses seized by ISPs to “spy” on email marketers, etc
9. Encourage people to ask you questions
10. Write opinionated content people have a hard time not replying to
11. Do your own customer service (apply Gary Halbert’s “white mail” warning)
12. Rejoice when trolls & reply guys don’t like you (they don’t even like themselves) and pour gas on the fire
13. Periodically sell low ticket offers where lots of customers buy and have to email you to get a link back for the bonus(es)
14. Don’t worry about offending the dogs, concentrate on selling the foxes (more Gary Halbert wisdom)
If you want to learn how to write emails see the Email Players Newsletter.
Here is the link:
Ben Settle
P.S. Of course, also make sure you got your DMARC, DKIM, and SPF settings right too. Ask your email broadcasting/autoresponder provider’s support for help if you have no idea how or what any of that means.