While back an “Email Players” subscriber asked about the client-copywriter dance.
The question basically went like this:
He had sent some copy to a client (while working on spec i.e., only gets paid if the ad is accepted, ran, and the client is honest…) The client wrote back with some suggestions. The copywriter fixed it according to said suggestions… and he hadn’t heard from the client in a while.
I don’t know for sure.
But it sounded like it’d been a long wait.
Almost like the client had either fallen off the face of the earth or took the copy (he got free) and now has no intention of paying the copywriter.
Which is what the question was about:
He was wondering if/when he should follow up.
Especially so he wouldn’t look Needy, etc.
My answer?
It’s the same answer I give to anyone anxiously waiting for something from someone — whether it’s a girl’s answer to a text, a boss’s reply to a request for a raise, or, yes, a client you’ve sent something to and are awaiting a reply for an unusually long period of time.
And here it is:
Whenever you feel this way, ask yourself:
“Isn’t there something better I could be doing?”
And then go do whatever the answer is.
Very simple.
And, surprisingly therapeutic, constructive, and efficient.
Anyway, this waste-of-time-and-talent dance with clients is one reason I hated dealing with them for the most part. Especially when money was tight, and I didn’t have a lot of time to be jerked around, and I was on a rampage to get things done.
Do whatever ye will with this info.
And then, go here:
Ben Settle