An Email Players subscriber (not sure he wants me naming him) asks:
Hey!
Quick question: Do you ever hold back on sending an email if you notice the one before it is pulling really well?
For example, I sent an email that has gotten me more sales than most. Is it wise to keep it top of the inbox for a bit? Or is it fine to stick with my schedule and throw another one on the pile? Or does it not matter in the slightest and I’m overthinking it?
Let me put it this way:
I’ve definitely switched out emails when hitting a nerve.
I’ve even switched out entire pre-loaded email campaigns at times.
Like, for example:
During the lockdowns.
I had spent a bunch of time writing & loading emails to sell my Copy Troll book. But, I did an impromptu Q&A livestream right when lockdowns were imposed, when people were freaking out & uncertain about the future… and a good 50% of the questions were from marketers wanting to suddenly know how to build an email list. They could not have given a rat’s puckering arse about monetizing trolls at that point. (That came a few months later during the black lives matter/antifa rioting & sudden virtue signaling/shaming olympics – when I did the same thing with an already pre-loaded campaign selling a different book). So I spent the next day scrambling to switch out the already locked & loaded Copy Troll emails with a campaign selling my List Swell book.
The result:
More List Swell book sales.
More happy customers.
More fun… during that campaign than when the book originally launched.
Gotta strike while that nasty iron is scalding hot.
Thus:
Keep mailing about that topic until interest wanes, is my advice.
To learn my way of doing email, see the paid Email Players newsletter here:
Ben Settle