Did you know that the top three Google search results earn 68.7% of all clicks? This is why it is so crucial to continually deliver fresh, optimized content that will earn you those top results.
To get these results, you need writers who understand the principles of search engine optimization (SEO), including how to write for a searcher’s intent. Unfortunately, not all writers have this expertise.
You could take on all the work of vetting your own freelancers, determining if they have the skills you need, and negotiating pay. Or you can choose to work with Express Writers, and we will do all the work of hiring expert writers for you.
Express Writers is committed to delivering superior content tailored to each of our client’s needs and specifications. We can even help you choose the best type of content along with the ideal traffic-driving topics and keywords to help you achieve stellar results in your SERPs.
Still not convinced? Here are 8 advantages of working with Express Writers.
What Is Express Writers?
Express Writers is a professional, full-service content marketing writing agency that was founded in 2011. We serve a wide range of clients with a variety of content options, including done-for-you content marketing. Our business and writing process has grown and evolved with the times. We make sure our writers are always up to date with the latest SEO principles and practices including Google EEAT Guidelines and the importance of quality SEO keywords.
We also know how crucial human-centered content is–our content is written by humans, for humans. Our content is never AI-generated.
Many of our clients reach out to us after being burned by poor-quality freelance writers or they struggle to find an internal writer who can handle their ever-increasing content needs.
8 Benefits of Working with Express Writers for Your Content Needs
As an established writing agency, we offer the expertise and versatility you need to achieve impressive results with your content.
Here are 8 reasons why Express Writers is your best choice for content creation.
- Express Writers Thoroughly Vets Its Writers
We understand the risks that people and businesses take when they hire freelance writers. At Express Writers, we know our clients can feel confident that the writer we choose for them will deliver relevant, expert content.
We are always on the lookout for good writers. In fact, we only hire about 2% of the writers who apply to be part of the Express Writers team. These writers are thoroughly vetted and must pass multiple assessments and writing tests before they are accepted to the team. This ensures that we use only the best writers for our clients.
Our vetting process includes numerous stages that many writers fail to pass. Before a writer receives his or her first assignment, they must complete the following:
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- Native English test
- Background check to prove U.S. citizenship or residency
- Resume and portfolio check
- References, education, and background check by COO and Content Operations Manager
- Writing and/or editing test
- Onboarding and initial training
Most of our writers have at least two years of professional writing experience, with many having over five.
To do a vetting process like this on your own for every writer you hire, it would cost you a significant amount of time and money. We make choosing a writer a smooth, stress-free experience for our clients.
- Our Writers Receive Extensive Training
Once hired, our new writers are required to go through an onboarding training program that teaches them SEO basic principles along with everything they need to know about writing for Express Writers and our clients. Once they pass those tests, they receive their first assignment.
We encourage all our writers to continue honing their skills. We offer extensive training and new learning opportunities with our custom Express Writers University. Here, our writers can polish their SEO skills, learn how to write marketing emails, and get refresher courses on advanced writing principles.
Here is a glimpse of some of the courses our writers can take.
Here are a few examples of the many courses available to our writers.
If you choose to hire a writer yourself, there is no guarantee that they will have had any training like this or have the skills you need to create high-quality content.
- Our Content Comes with Free Revisions
While many of our clients are satisfied with their content after the first round of writing, sometimes we need to make some changes. That is why we include two rounds of free revisions with each piece of content. This helps us better match our writing to your unique content needs, tone, and style.
In addition, if you become a repeat customer, you can request the same writer every time, helping that writer become more familiar with your specific tone and style, reducing the need for revisions.
- Express Writers Saves You Time
Finding, hiring, and managing your own writers can be a time-consuming and stressful process. When you choose Express Writers, you can get publish-ready content in 75% less time. You don’t have to deal with the HR process. Instead, you get instant access to experienced writers, editors, QAs (quality assurance), and strategists.
Using Express Writers saves you time.
- We Deliver Our Content on Time
In our current world of lightning-fast internet, timing is incredibly important. What is trending and important right now might be irrelevant and outdated next week. That is why we prioritize delivering our content on your schedule. We pride ourselves on maintaining a 99.5% success rate in meeting our due dates.
No more having to muddle through weeks of back-and-forth communication and proofs to get the content you need.
- Get Scalable Solutions with Express Writers
Whether you need a single blog or a complete content strategy, we can meet your needs. We offer a wide range of content options in our Content Shop.
Choose from options like:
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- Expert Blogs
- Specialty Content
- Content Strategy
- Email Marketing Copy
- Social Media Posts
- Press Release Writing
- Case Studies
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Many of our clients start small and then are so satisfied with our results that they extend their partnership to include more content.
- Express Writers Works with Everyone
Because of our versatility, we can work with a wide range of client types. Whether you are a small business owner, a single content creator, or a large enterprise, we can help you craft the content you need and match you with the ideal writer.
With our thorough vetting process, our team includes writers with a wide range of backgrounds and specialties. They also must have expert research skills and know where to find the best, most up-to-date information for your requested topic.
- Express Writers Can Help You Create Your Content Strategy
If you struggle to define your content strategy or create a content calendar, we can help. You know you need fresh blogs, but don’t want what they should be about. This is where our expert content strategists come in. They are trained to find current trending topics that are relevant to your business. They will even narrow down a list of high-performing keywords and sources.
They hand this information on to our subject matter experts (writers) who know how to tackle the subject and incorporate the strategic keywords with the expertise you need.
Accelerate Your Content Success by Working with Express Writers
Are you ready to see better results from your content marketing? Trust your writing needs with the expert, trained, professional writers at Express Writers.
Explore our Content Shop or contact us directly to get started. We can’t wait to work with you!