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10 Insider Tips for Freelance Writers from Those Who Hire Them

Elna Cain

Want to know EXACTLY what you need to gain a writing job from the people that ACTUALLY hire writers? These freelance writing tips are invaluable information for you. If you’re a new freelance writer and struggling to find clients, find writing gigs, and impress clients so that they give you glowing testimonials, then learn these tips. These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more.

Freelance 147
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Content Pruning: Why It Works, and How to Do It

Ahrefs

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work?

IT 77
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Beginner’s Guide to Content Marketing Reporting

Ahrefs

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers.

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The Biggest AI Insights from Hubspot’s 2024 State of Marketing Report

Jasper

Learn how AI is revolutionizing marketing strategies and productivity in our roundup of the biggest AI insights Hubspot's big report.

Marketing 100
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How To Market Digital Products: 5 Strategies for 2024

BKA Content

How To Market Digital Products: 5 Strategies for 2024 In 2024, the digital product market should hit $7.63 trillion and grow 7.89% annually until 2028. Consumers spend an average of 2.9% (3.2% for those between 18 and 34) of their goods and services budgets on digital products. As one of millions of digital product creators, you may wonder how to market digital products. 5 Strategies for 2024 If you are following old online marketing strategies, you’re already falling behind the competit

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How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)

Content Marketing Institute

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

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What Is Enterprise Content Marketing? Strategies You Need To Be Successful

Ahrefs

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything.

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How to Summarize a Paper: Step-by-Step Guide

Grammarly

If you’ve ever written (or read!) a research paper, you know they are long. And you also know it’s not always realistic to read every research paper that pertains to your work or field of study. This is why many people turn to research paper summaries. As a student, you might be wondering how to summarize a paper effectively. As with any other kind of summary, the key to summarizing a research paper is keeping it concise, objective, and focused on the original paper’s main points rather than its

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The 5 Best Dental SEO Companies: 2024 Guide

BKA Content

The 5 Best Dental SEO Companies: 2024 Guide Most businesses, including dental practices, rely on a solid digital presence to reach potential clients — even locally. According to Google, 30% of all mobile searches relate to location. Your clinic must rank high in search results for patients to find you. Fortunately, the best dental SEO practices can get you there.

SEO 89
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How To Survive 3 New Threats to Your SEO Strategy

Content Marketing Institute

Three cataclysmic forces are shaking the search landscape – Google's Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.

SEO 68
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Pay Attention to the Obsessive Workings of Your Mind

Jane Friedman

Photo by Ian Noble on Unsplash Today’s post is by author and editor Lynn Schmeidler ( @lynnschmeidler ). On New Year’s Day, during my senior year of college, a gruesome double murder took place in my hometown. The couple stabbed to death in their sleep lived across the street from my aunt and uncle, around the corner from my childhood best friend, doors down from where another old friend grew up.

Writer 74
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Grammarly’s Strategic Suggestions Help Teams Avoid Miscommunication With Ease

Grammarly

Your team is moving fast and hustling to meet customer needs and hit company goals. With this fast pace, it’s easy to overlook that much of the work taking place along the way is done through our daily communication (we spend 88% of the workweek communicating, in fact). Between progress-update emails, strategy documents, and back-and-forth message threads, both the frequency and variety of workplace communication are on the rise.

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The Most Interesting Marketing Insights from Hubspot’s 2024 State of Marketing Report

Jasper

Marketing is changing and this survey sheds light on how from professionals in the field.

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Enhance Your Content’s Power With a Performance-Centric AI Plan [Sponsored]

Content Marketing Institute

AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications.

Content 72
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Using Over-the-Counter Allergy Medicines

Freelance Union

This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from  MetroPlusHealth. Keep the following guidelines in mind when looking for allergy relief.  Antihistamines Some over-the-counter (OTC) allergy medicines will make you drowsy. They may contain antihistamines, decongestants, or both.

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7 Content Marketing Reporting Tools for Data That Matters

Ahrefs

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth.

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How to Summarize a Report: Expert Techniques and Methods

Grammarly

Being able to summarize reports is a valuable skill, whether you’re at work or school. Reports are filled with essential details that can help us make better decisions or understand complex topics. But let’s be honest—they can also be pretty dense and hard to get through. That’s why learning to pick out and share the main points can be a game-changer.

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Customer Testimonials Are Not Effective Storytelling

David Meerman Scott

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions

Content Marketing Institute

Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.

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Troubling Concerns Autonomous Cars Will Bring to the Road

Blogtrepreneur

As autonomous vehicles inch closer to becoming a reality on our roads, with experts saying it is likely that 70% of new cars will have some degree of automation by 2040, it’s essential to consider the potential challenges and concerns that come with this technological advancement. [link] 94% of car accidents are caused by human error. That said, National Highway Traffic Safety Administration data show there were 392 crashes involving vehicles with advanced driver assistance systems in 2022

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The Role of SEO in Mergers and Acquisitions

Ahrefs

Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down.

SEO 104
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How to Summarize an Article: Techniques & Tips

Grammarly

When you don’t have time to read a full article, an article summary can give you the information you’re looking for. You’ve probably read lots of article summaries, but have you ever tried your hand at writing one? If not, don’t fret. Read on to learn how to summarize an article like a pro. What is an article summary? An article summary is an overview of an article that highlights its key points.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Nine Years In: Nine things I would tell myself if I was launching my freelance consultant career now

Freelance Union

This month, I’m celebrating the start of my 9 th year in business as a solopreneur. And, as anniversaries tend to do, that’s caused me to look back and take a moment to reflect on all my accomplishments, missteps, and lessons learned along the way.  If I was starting out in the freelance world today, this is the advice I would give myself: 1.

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How To Find and Include More Underrepresented Voices in Your Content

Content Marketing Institute

People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.

Content 85
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How to Unlock iPhone without Passcode?

Blogtrepreneur

Unlocking an iPhone without a passcode can be a lifesaver when you find yourself locked out of your device. Whether you’ve forgotten your passcode or simply want to access your phone quickly, there are various methods available to help you regain access to your precious device. In this blog post, we will explore the importance of having a passcode on your iPhone, common reasons why people forget their passcodes, and effective ways to unlock an iPhone without a passcode.

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Keyword Clustering in Seconds: Save Time With Keywords Explorer Tool

Ahrefs

Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It took 51 minutes! That’s a long time to wait!

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Summarize a Story: A Step-by-Step Guide

Grammarly

Whether you’re a student tackling reading assignments or a book lover wanting to share your latest read with friends, mastering the art of story summarization is a critical skill. This guide will equip you with practical strategies for breaking down narratives, identifying key elements, and weaving them into a coherent and engaging summary, all while ensuring that you capture the heart of any story you choose to summarize.

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Top 5 Publishing Articles/Blog Posts of the Week 03/18-03/22

Publishing Trends

Ever week, we recommend 5 publishing articles/blog posts that supplement the major n ews for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. What is Fabulism? Publishers Try to Oppose Internet Archives Appeal Again What are the Big Take Aways of the London Book Fair? Why is Russian Literature so Popular?

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Simple Two Page Marketing Strategy Plan

David Meerman Scott

Here's a simple marketing strategy planning template to help you implement strategies and tactics for reaching buyers directly. I believe it's essential to shift out of the marketer's comfort zone of preaching about products and services and the template helps people to do just that.

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How I get more work done in 3 hours than most people do in a month

Ben Settle

An excellent question that came in a while back: “Quick question (feel free to use for future content): how do you get so much done on your walks? Are you reading/responding to emails on your phone while walking? Taking voice notes? I know you do some great content creation while walking (as per your awesome YouTube vids) but wanted to get an idea for what else you do to make those walks more productive.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha