Nick Ursborne
APRIL 22, 2024
Much of the time, we use tools like ChatGPT to answer questions. Search engines like Google have trained us for decades to interact with the internet in this question-and-answer format. “Where can I find the best price for an all-inclusive vacation in Cancun?” “How do I make coffee with a percolator?” We bring those same habits to models like ChatGPT, or hybrid tools like Perplexity.ca.
Blogging Wizard
APRIL 22, 2024
Affiliate marketers can make a lot of money selling products online. But there’s growing competition. So if you want to join them, it’s not enough that you find the right.
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Make a Living Writing
APRIL 22, 2024
In the realm of language and literature, euphemism serves as a linguistic tool that softens the impact of potentially harsh or sensitive words or phrases. It involves substituting a mild or indirect expression for one that might be considered too blunt, offensive, or uncomfortable in certain contexts. In this article, we will be exploring various ways to use euphemisms in your writing and give some euphemism examples.
Jane Friedman
APRIL 24, 2024
Today’s post is by author, editor, and book coach Suzy Vadori. When you’re reading your own words during an editing pass, your brain works against you in two ways: Your fears can take hold. When this happens, you might be hard on yourself, worrying that everything you’ve written is garbage. This can lead you to over-edit and tinker with your page until you can’t be sure if you’re making your book better, or worse.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
APRIL 19, 2024
To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?
Ahrefs
APRIL 23, 2024
Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Grammarly
APRIL 24, 2024
As a current student, it’s almost guaranteed you use social media in some way. It’s also quite likely you’ll write a social media essay at some point in your academic career. If you’re wondering how to write a social media essay, read on—this guide will walk you through just about everything you need to know to write an impactful social media essay.
Freelance Union
APRIL 24, 2024
The Federal Trade Commission (FTC) recently made headlines with its rule to ban noncompete agreements across the United States. This rule will dramatically alter the landscape for millions of workers, including freelancers and independent contractors. Here's everything freelancers and members of the Freelancers Union need to know about the new FTC ruling on noncompetes.
BKA Content
APRIL 22, 2024
SEO ROI: How To Measure Your Results Want to demonstrate the value of investing in SEO? You need to know how to measure its impact. Many organizations don’t have a clear understanding of how organic traffic generation works and what it can do for them in the long run. Knowing some of the ways to calculate the ROI of SEO can help you measure the effectiveness of your SEO efforts, optimize your strategy, and help you with long-term planning.
Ahrefs
APRIL 22, 2024
In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you want to become an SEO Lead.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
APRIL 18, 2024
Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.
ContentWriters
APRIL 24, 2024
Having your link at or near the top of the search results page is akin to a prime storefront on the city’s busiest street filled with your target customers. In addition to organic search results and paid ads, the Google People Also Ask section is a great way to gain visibility near the top of the page. Getting your answer into the Google PAA results boosts users’ likelihood of engaging with your site.
David Meerman Scott
APRIL 23, 2024
I am often asked to critique marketing plans and programs as well as tactics like websites, and social networking feeds. My typical responses—“What's the goal?” and “What problems do you solve for your buyers?”—often throw people off.
Backlinko
APRIL 23, 2024
Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
BKA Content
APRIL 18, 2024
Content Marketing Vs. SEO: Is There a Difference? For many people, search engine optimization (SEO) is a somewhat mysterious concept. You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.
Blogging From Paradise
APRIL 20, 2024
Garfield went cuckoo for the gringos. At 5:15 AM yesterday, a large tabby ran amok in the backyard. He went ape s**t.
Ahrefs
APRIL 25, 2024
Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!).
Freelance Union
APRIL 24, 2024
The Internal Revenue Service today kicked off the annual Dirty Dozen list with a warning for taxpayers to be aware of evolving phishing and smishing scams designed to steal sensitive taxpayer information. With taxpayers continuing to be bombarded by email and text scams, the IRS and the Security Summit partners warned individuals and businesses to remain vigilant against these attacks.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Blogtrepreneur
APRIL 23, 2024
The use of video content has surged in popularity as a means of communication within the realm of social media. Videos have proven to be highly effective in engaging and captivating audiences, serving as a tool for businesses seeking to establish connections with their target demographics. As the world becomes increasingly interconnected due to globalization, businesses are compelled to reach out to diverse audiences in order to expand their market presence.
BKA Content
APRIL 24, 2024
How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. That said, one in four websites manages to snag double the clicks (over 5%), and one in 10 scores an amazing conversion rate of 11% plus. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success.
Blogging From Paradise
APRIL 21, 2024
During one of our dawn walks we journey through the forest here in Costa Rica. I love this sign.
The Creative Penn
APRIL 25, 2024
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Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Freelance Union
APRIL 24, 2024
If you own a freelance business that was formed in New York State, you are now officially required to report information about your business ownership and more at both the state and the federal level. This is because as of January 1, 2024, the federal government has enacted the Corporate Transparency Act (CTA). and beginning January 1, 2026, New York State is introducing its own version of the Act.
Blogtrepreneur
APRIL 23, 2024
Artificial intelligence (AI) continues to revolutionize the business landscape, offering unprecedented capabilities in managing knowledge, enhancing communication, and streamlining decision-making processes. Its influence permeates various corporate sectors, leading to more efficient and effective outcomes. As businesses seek to harness the power of AI, understanding its potential benefits and applications becomes critical to gaining a competitive edge.
Adam Connell
APRIL 25, 2024
Want to know what the leading social media platforms are? I’ve got you covered. In this post, I’ll be sharing the 22 most popular social media platforms in the world. Ranked according to the number of monthly active users. I’ll tell you everything you need to know about each of them and share some interesting.
Blogging From Paradise
APRIL 19, 2024
Should you use AI to write full blog posts? Ask yourself 3 questions. Wait for honest answers.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
The Creative Penn
APRIL 21, 2024
How can you build a creative, sustainable career as a ‘mid-list' indie author? How can you design a business that works for you and your books over the long term? T. Thorn Coyle explains more in this episode. In the intro, BookVault bespoke printing options ; Harper Collins partners with Eleven Labs for AI-narrated non-English audiobooks [ Publishing Perspectives ]; AI Publishing Formula Podcast ; Brave New Bookshelf Podcast ; “I’m not worried about AI, because I got my mojo working.
Content Marketing Institute
APRIL 25, 2024
Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.
Blogtrepreneur
APRIL 23, 2024
Branded apparel will instantly boost your company’s image and help it get noticed. Wearing logo apparel increases brand awareness more than stationary forms of marketing like magazine and billboard ads do. Wearing custom apparel turns the wearer into an instant walking billboard for the brand. Branded goods increase the perceived value of a brand, allowing your company to charge more for items simply because people think of them as more valuable and prestigious.
Publishing Trends
APRIL 19, 2024
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Why Publishers are Turning to the World of Fan Fiction? Why Do Contemporary Literary Novels Avoid the Conversation of Money? Why is Florida Gov.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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