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JUNE 8, 2023

Content writing for transactional search intent to improve SEO. When you Google something, you have an intention. What information you find on Google depends on your intention. The intention is reflected through the query that you submit to Google. In this post you will learn how to write content targeting transactional search intent to improve your SEO.

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JUNE 7, 2023

How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. You want people to read them. Even your search engine rankings depend on people reading your blog posts. If they don’t read, they don’t respond, they don’t convert, and they don’t share your content.

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JUNE 2, 2023

20 benefits of publishing a blog post every day. Blogging has become an integral part of online communication and content creation. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Quick indexing improves visibility in search engine results pages (SERPs) and attracts organic traffic.

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JUNE 1, 2023

How to use movie script writing techniques to write effective blog posts. Engaging and effective blog posts play a crucial role in capturing readers’ attention and keeping them engaged. Here’s why they are important: Grabbing Attention: Engaging blog posts have a captivating opening that hooks readers from the start, enticing them to read further.

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MAY 30, 2023

The set of writing skills a content writer must have. Strong command of language: A professional content writer should have a solid grasp of grammar, vocabulary, and syntax. Research skills: The ability to conduct thorough research on various topics to gather accurate and reliable information. Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements.

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MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. The fundamentals of copywriting are simple, but they can be difficult to master.

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MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. And when it comes to leveraging your expertise and showcasing your authority, e-books can be an incredibly powerful tool. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry.

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MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. The words flow effortlessly. It strongly conveys the essence of the brand. Taking action becomes irresistible. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA.

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MAY 24, 2023

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony. By skillfully employing irony, you can inject humor, wit, and an unexpected twist into your content, capturing the attention and imagination of your readers.

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MAY 20, 2023

Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. With so much content readily available, how do you stand out. By publishing unique insights that your readers will not find anywhere else. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.

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MARCH 24, 2023

Better copywriting through empathy While going through a copywriting newsletter in the afternoon, I came across an interesting word: sonder. First of all, is sonder even a word? You don’t find it in regular dictionary. But you find it in a book called “Dictionary of Obscure Sorrows”, written by John Koenig. The author was put in a situation where he couldn’t find the right words to express certain emotions and situations.

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MARCH 22, 2023

Using ChatGPT for writing content The simple answer is, yes you can. Can you really? It depends. First, what is ChatGPT? It is a simple online AI chatbot created by OpenAI. It answers the questions you ask. It is an AI language model. It generates human-like text based on the prompt that you give to it. It can generate responses to questions, write stories and poems, and generate Twitter threads.

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MARCH 20, 2023

The E-A-T content writing framework E-A-T is a content writing framework introduced by Google. It is a set of guidelines for content creators to ensure high quality content that meets user needs and expectations. The acronym stands for: Expertise Authoritativeness Trustworthiness This content writing framework is especially recommended for YMYL type of content that stands for “Your Money or Your Life”.

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FEBRUARY 9, 2023

Importance of creating an email sequence for your business What are email sequences? As the name suggests, these are series of emails that are sent to a recipient. Ideally, the emails belonging to a particular sequence are triggered automatically when someone signs up for your service, makes a purchase on your website, or downloads an e-book or case study or a white paper after submitting their email ID.

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JANUARY 21, 2023

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. Dr. Roberts Cialdini has written a complete book on the topic of persuasion: Influence: The Psychology of Persuasion. The book lists multiple principles you can use to influence and persuade people through copywriting. The main highlights of these principles are The principle of reciprocation: If you do someone a favor, people tend to feel obligated to return the favor.

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JANUARY 11, 2023

PASTOR copywriting framework explained. Different frameworks are used in copywriting. It may not be apparent to the readers, but most successful copywriters use one or another framework to craft their copies and make the right impact. One of the frameworks is P.A.S.T.O.R. Bust before that, Why should you use a copywriting framework? Why use a copywriting framework.

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DECEMBER 23, 2022

Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. What all you need to do to be a conversational copywriter? Many confuse conversational copywriting with dumbing down their writing: it is not like that. You need to write the way your audience speaks.

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DECEMBER 13, 2022

Responding to multiple copywriting revision requests. Whenever I’m negotiating a new project, I want to put my client at ease by telling them that I offer unlimited revisions. With that, I quickly add that no client in their right mind would want to unnecessarily delay their projects by repeatedly getting their copy revised. Yes, I actually use the phrase “no client in their right mind”.

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NOVEMBER 26, 2022

How to make your writing suck less. What does sucky writing mean? How can you make your writing less sucky? Sucking at your writing doesn’t mean you are a bad writer in terms of spelling and grammar. You may craft perfect sentences. You may give the Queen’s English a complex. As a copywriter you need to make an impact. You should be able to hook people to what you are saying.

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NOVEMBER 13, 2022

Crafting the perfect about us page. Why do you have an “About Us” web page on your website? In this blog post I’m going to cover 7 tips for crafting the best possible about us page for your company website. After the homepage your “About us” section is one of the most visited sections on your website. Your about us page contains. An introduction to your company.

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AUGUST 31, 2022

E-commerce copywriting tricks you can master right now. Although copywriting always has a commercial aspect to it, e-commerce copywriting means writing copy for e-commerce websites. So, naturally, the primary purpose of your writing becomes: influencing maximum number of people so that they purchase from your website. Main topics covered in this blog post are.

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SEPTEMBER 8, 2022

Main KPIs to measurement when writing content. I have rarely written about key performance indicators (KPIs) because as a content writer , I write content and deliver the documents to my clients. After that, it is up to them to decide which KPIs they want to follow. Nonetheless, if you are writing content for your own website or blog, it is important to know which KPIs to follow to gauge the performance of your individual blog posts and web pages.

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SEPTEMBER 11, 2022

Your content writing voice helps your business stand out. Do you know there are 600 million blogs on the Internet? 7.5 million blog posts are published every day. 500 hours of video is uploaded on YouTube every minute. With so many platforms like Instagram, Facebook, LinkedIn and Medium, hundreds of terabytes of data are being injected into the Internet every minute.

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SEPTEMBER 12, 2022

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Then I came across the reference in Joseph Sugarman’s book, The Adweek Copywriting Handbook. In the beginning pages of the book, he writes: “Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.” Some also call it “the slippery slo

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SEPTEMBER 17, 2022

Becoming a copywriter from being a content writer. Usually, the line between being a content writer and copywriter is constantly being blurred when you are writing for blogs and websites. Whereas content writing mostly involves writing informational and educational material, copywriting is more about convincing and persuading people into becoming paid customers and clients.

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SEPTEMBER 19, 2022

Step-by-step guide to writing better copy. These days I’m reading multiple books on copywriting , especially on persuasive writing. One of the books I’m reading these days is The Adweek Copywriting Handbook written by Joseph Sugarman. Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy.

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SEPTEMBER 21, 2022

Best apps to manage your copywriting business. Copywriting has become more lucrative than ever, especially in a post-pandemic society. What you may have once considered a side gig can now easily become a full-time career. However, it’s important to look at yourself as more than just a freelancer. When you’re a full-time copywriter, you’re also a solo entrepreneur.

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SEPTEMBER 22, 2022

Email copywriting best practices to improve conversion rate. Copywriters prefer different frameworks or sets of copywriting best practices when they are writing email campaigns or web pages. Similarly, before you think of a better conversion rate , you need to define what conversion rate means to you. You may like to read: 10 copywriting tips to boost your website conversion rate.

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SEPTEMBER 22, 2022

How much time does SEO copywriting take to improve search engine rankings. I was going through a Reddit thread about whether a person should invest in SEO if he is spending good money on advertising on Facebook and other social media networks. People also talk about how much time it takes for search engine rankings to improve. SEO copywriting is the backbone of search engine optimization.

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OCTOBER 19, 2022

SEO copywriting tools. To improve your website’s search engine optimization (SEO), copywriting is a crucial component. The words on your website significantly affect how well your site ranks in search results. SEO copywriting is essential to any website’s search engine optimization efforts. By following the tips below and using the mentioned tools, you can write copy that will help improve your website’s ranking in search results.

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