Neil Patel

AUGUST 11, 2021

A high click-through rate means that a lot of people are seeing the ad, clicking it, and converting. That’s a high-performing ad. If you get a lot of impressions or clicks, but little conversions, it could mean your ad copy is good but the product or service you’re selling doesn’t align with the ad. Bad Ad Copy.

Ads 144

Ads Management Landing Page Ad Copy 144

Smart Blogger

NOVEMBER 13, 2023

Step 1: Tailor Your Marketing to Your Target Audience Before diving into specific strategies, it’s crucial to remember that effective digital marketing resonates with its target audience. Social Media Marketing On social media , it’s all about connecting and engaging with your audience.

Social Media 79

Social Media Utilities Education Digital Marketing 79

Neil Patel

SEPTEMBER 20, 2021

Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies. Create Your Paid Ad Campaign Copy.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. Never plagiarize other brands’ ad copy. Your ad copy must reflect your expertise in your niche or industry.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Do you need help with design or ad copy as well? Well-versed in all things digital marketing. It’s usually a small piece of a broader digital marketing strategy. Let’s get started!

Agency 133

Agency Landing Page Digital Marketing Social Media 133

Grammarly

SEPTEMBER 18, 2023

That makes it an effective digital marketing research tool, and cheaper than the premium alternatives. 3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.

Copywriter 98

Copywriter Copywriting Script Marketing Copy 98

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. It all has to do with the relevancy of your website in relation to your ad copy, title, URL, and target search phrases. Just don’t do it.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Smart Blogger

MAY 26, 2023

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. Step 5: Get to Grips with Digital Marketing Copywriting and digital marketing go hand in hand.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Smart Blogger

JULY 11, 2023

This ensures that your ads aren’t shown to people looking for budget cameras, saving you from wasted clicks. Craft Compelling Ad Copy Once you’ve got your keywords sorted, it’s time to write your ads! In this rapidly evolving digital marketing field, staying updated is key.

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

DECEMBER 28, 2021

For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. For example, we searched “digital marketing.”. You can also perform in-depth keyword research , use popular trends in your ad copy, and find new niches to target.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

ContentWriters

OCTOBER 27, 2022

Most digital marketing experts recommend using both paid search and organic SEO techniques– integrated and strategically aligned. They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

FEBRUARY 17, 2021

For example, which ad copy is more appealing in February? As with this example, seasonal sales promotions make your ad copy relevant, allowing you to capitalize on the buzz surrounding seasonal change. One method that’s particularly useful for promoting your loyalty program and rewarding your customers is email marketing.

Promotion 131

Promotion Sales Ad Copy Retail 131

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Keyword research plays a huge role in any digital marketing campaign.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Smart Blogger

JULY 6, 2023

In the constantly evolving world of digital marketing, have you considered the power of mobile marketing? From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. It’s not just about sending text messages anymore. You’re in the right place.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. However, everything is about to change.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads. It’s simple.

Ads 81

Ads Creative Director Storytelling Advertising 81

Neil Patel

MARCH 10, 2023

However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. David is the Head of Marketplace Services at NP Digital, and brings 23 years of experience in digital marketing activation to the table. After that, then they may click for more information.

Writing 72

Writing Electronics Utilities Keywords 72

Smart Blogger

AUGUST 5, 2023

B2C marketing, however, is often about reaching a broad audience, creating mass appeal through emotional and aspirational messaging. Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience.

Ad Copy 70

Ad Copy Utilities Manufacturing Government 70

Copywriter Collective

JANUARY 24, 2023

They can make a pretty standard ad copy sound so exciting. Within seven years, you can make it to the top spot as the regional marketing director. That can lead to a position as a digital marketing manager and, finally, senior digital marketing. The history of copywriting goes way back to 1477.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Intergrowth

NOVEMBER 14, 2022

Put simply, to answer the question: “What marketing expenses can we cut without sacrificing sales?”. Marketers: brace yourselves. Most growing businesses rely on two primary channels for new customer acquisition in their digital marketing strategy: SEO and PPC. Anticipate a 30-60 day ramp-up period with paid search ads.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

The Hoth

OCTOBER 20, 2022

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Content Hacker

JUNE 30, 2023

Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them. Step #2 : Craft compelling ad copy and visuals that showcase the benefits of enrolling in your course. Step #4 : Analyze the performance of your campaigns regularly using tools like Google Analytics.

Collaboration 96

Collaboration Blog Blogging Banking 96

The Hoth

FEBRUARY 2, 2023

The only things that needed to be added were a team and a budget large enough to scale the business. They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Their solution? Do you need some outside help with scaling your business?

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Neil Patel

NOVEMBER 23, 2021

Here’s the landing page you’re directed to when you click on the ad: It’s so similar to the ad design that you know you’re in the right place when you land on it. Another critical ingredient to ensuring your landing page matches your ad is to use the same keywords in both your ad copy and landing page copy.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

JUNE 22, 2021

Create Your Facebook Ad. Finally, choose your ad format, type in the ad copy, and enter your images or videos. Once you’re happy with the ad, click the “Publish” button to go live. Congratulations, you’ve created your first Facebook Ad! Tips for Creating Great Facebook Ads.

Marketing 145

Marketing Social Media Advertising Management 145

Backlinko

JUNE 2, 2023

Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). Frase also has an Attention Interest Desire Action (AIDA) template which is really handy for generating ad copy and product descriptions.

Content 65

Content Landing Page Ad Copy Copy 65

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. What are you trying to achieve with your marketing efforts?

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

ContentWriters

NOVEMBER 9, 2022

When it comes to testing B2B marketing efforts, the options and possibilities are endless. You can test different ad copy, call-to-action buttons, images, and more to see what drives the best results. Or, you might want to test different call-to-action buttons to see which color results in more clicks. The sky is the limit!

Landing Page 98

Landing Page Copy Ad Copy Website 98

Smart Blogger

JULY 31, 2023

is an AI-powered tool that shines at creating marketing content. From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. can do it all.

Blog Writer 72

Blog Writer Writer Content Creation Long Form Content 72

Moz

NOVEMBER 2, 2020

What you say could begin influencing the larger worlds of SEO and digital marketing, so that the norm becomes covering market disruption with greater thoughtfulness about its impacts on local community life. I’ll follow any marketer who takes the leap from local SEO to local business advocate.

Marketing 71

Marketing Agency Education Food 71

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. That’s what SEO is all about nowadays, right?

Content 74

Content Keywords Ad Copy SEO 74

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. For example, if you’re writing about digital marketing, research the latest trends and statistics to back up your claims. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88