Neil Patel

JANUARY 25, 2021

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. How Big Are Responsive Search Ads?

Ads 140

Ads Ad Copy Copy Keywords 140

The Creative Penn

DECEMBER 31, 2022

In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more. Create more AI-narrated audiobooks.

Creativity 74

Creativity Ad Copy Text Government 74

Content Writing

DECEMBER 20, 2022

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. To make your text crisp, you can remove unnecessary words or punctuation. On the other hand, copy writing is all about persuading customers to take action, as we see in in-text ads, since it compels users to take action.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

APRIL 19, 2021

From your images to your ad copy, users should be able to tell in an instant what you do. The brain processes images faster than words, which is why a primary element of your Twitter ads must be your images. Figures and symbols help break the monotony of text and make your ad copy stand out.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

MARCH 18, 2021

You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Ensure your ad copy uses terms like “discount” or “promo code,” and be clear and authentic about your promotion. Missteps to avoid?

Ads 127

Ads Ad Copy Advertising Social Media 127

Neil Patel

NOVEMBER 23, 2021

One reason for this is your ads can fit on any available ad space and thus have more opportunities to be displayed. Versatility : With responsive display ads, your ads can take on many shapes and sizes. For example, your ad might show as a banner ad on one site and a dynamic text ad on another.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

OCTOBER 26, 2020

For example, plenty of bloggers make money by renting ad space to Amazon. They plug products in blog posts with Amazon affiliate links , or they run ads alongside the text. Any Amazon ad that appears on a blog like this is a Sponsored Display ad. The first is custom, where you write concise product copy for the ad.

Ads 119

Ads Ad Copy Electronics Keywords 119

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts. Speech-to-text input : Add further detail to the text using your voice.

Content 67

Content Landing Page Ad Copy Copy 67

Smart Blogger

JULY 31, 2023

Similarly, Machine Learning algorithms, with enough data, can make complex decisions, predict outcomes, and even create human-like text. It analyzes sentence structures, semantics, and context to generate human-like text. AI software doesn’t “understand” text the way humans do. can do it all.

Blog Writer 72

Blog Writer Writer Content Creation Long Form Content 72

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Jane Friedman

APRIL 19, 2023

You write that ChatGPT can “streamline your writing process and progress by generating text quickly, reducing the time spent typing or brainstorming.” If I wanted ChatGPT to write some back-cover text (even if I intended to heavily edit it), I would have no idea what to tell it to make it do that. Back to your experiences with it.

Creativity 127

Creativity Ad Copy Copy Writer 127

Neil Patel

JULY 29, 2021

What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. Link ads: Easy to create and build, these Reddit ads feature a link to your website or to a specific product page.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

DECEMBER 14, 2020

Users will follow the subject’s line of sight and be more likely to read your ad text. Bright colors will help your ad stand out. Just like with text copy, use a question or express a benefit to the user. Treat the text in the image as an extension of your copy. Writing Successful Facebook Ad Copy.

Ads 144

Ads Landing Page Advertising Text 144

Freelance Writing Jobs

JANUARY 22, 2023

A solid video script will also need to be paired up with text and images on screen to ensure your audience understands what’s being said and the sources you may be quoting from. Be sure to have your primary keyword in the headline and the ad copy to help Google match your ad with people’s search queries.

Writing Style 75

Writing Style Script Landing Page Writing 75

Smart Blogger

NOVEMBER 13, 2023

A well-crafted ad for your graphic design course, appearing when someone searches for “best online graphic design courses,” can drive significant traffic to your course page. Consider using compelling ad copy that addresses common pain points to attract beginners looking for an accessible entry into the field.

Social Media 79

Social Media Utilities Education Digital Marketing 79

Neil Patel

NOVEMBER 3, 2021

There are different types of data labeling, including: image video audio text. Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For price optimization, this will largely be text and images. For example, analyzing a photograph and labeling it with the contents of the image.

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

MARCH 23, 2021

The keywords, rather than image or text ad data, you target are arguably the most important factor when running a Search campaign. Start by adding the URL you want your ad to go to, then click “view ideas” to get suggestions. Wordstream offers a ton of great advice on how to create great ad headlines.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Smart Blogger

MAY 26, 2023

This involves integrating keywords seamlessly into your text and understanding how to optimize your copy for search engine rankings. To give you a clearer idea, let’s walk through some of these roles: Marketing Copywriter : Crafts compelling ad copy designed to sell products or services.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

The Hoth

OCTOBER 31, 2022

That way, you can take the AI-generated ad copy and pair it with your expertise, creativity, and insights. . Many AI tools have text summarizers that will help you get the gist of what lengthy articles are about in a few minutes. Many tools have the ability to provide a detailed outline for a post within seconds.

IT 106

IT Proofreader Writing Content 106

Neil Patel

APRIL 19, 2021

Ensuring your ad works well without audio might mean using relevant text or closed captioning in videos. Keep the Copy and Videos Short in Your Mobile First PPC Ads. When it comes to getting your message across in your mobile-first PPC ad, getting right to the point is key. Short ad copy can pack a punch.

Ads 73

Ads Landing Page Ad Copy Copy 73

Neil Patel

APRIL 15, 2021

Do you know what’s great about this ad? Unlike the other two, this company has carefully tailored its ad copy , so nothing gets cut off. This ad is also a solid example of how non-urgent businesses can use call-only ads. Keep your copy focused on the user and their urgent need.

Ads 109

Ads Ad Copy Copy Contractor 109

Neil Patel

MARCH 9, 2021

If your campaign indicates that the goal is to get more people to call your business, you could set up an automated call extension that will insert a call button or a phone number beside or beneath the ad text. The dynamic structured snippet extensions will populate in between your body text and the sitelinks. Conclusion.

Ads 104

Ads Keywords Text Ad Copy 104

Smart Blogger

JULY 6, 2023

It’s not just about sending text messages anymore. From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. In the absence of algorithms and complex targeting parameters, your promotional message lands straight in the user’s text inbox.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

The Creative Penn

DECEMBER 10, 2023

I also increasingly use ChatGPT as a search and discovery tool, both through text and voice, and I used all three services as part of preparing this article. After all, they have the text of the book anyway. How does generative search work with Google Bard and Microsoft Bing Chat? We might be finally getting closer to that happening.

Keywords 75

Keywords Advertising Text Engineering 75

The Hoth

OCTOBER 20, 2022

Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

AUGUST 10, 2021

In fact, the human brain processes visual information 60,000 times faster than any text. Or, like in non-fiction, do bold-colored, imageless covers with large text dominate the leaderboard? We’re naturally drawn to certain elements (such as human faces or different color combinations).

Marketing 143

Marketing Social Media Sales Construction 143

Content Hacker

JUNE 30, 2023

This is simply a text prompt + link that encourages the reader to take a specific action — like signing up for your course! Use Paid Advertising to Sell Your Online Courses Paid advertising can be a game-changer for selling your online courses, especially when you target the right audience with Facebook Ads and Google Ads.

Collaboration 95

Collaboration Blog Blogging Banking 95

Neil Patel

JUNE 29, 2021

If you know exactly who your target is, you’ll have a much easier time acquiring them because your ad copy, text, images, and products will speak their language. They might be middle to upper-middle class and can’t afford surgery or cosmetic procedures, but they can afford your cream. Determine Goals.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Neil Patel

DECEMBER 4, 2020

Google wants to send people to high-quality results, and if your ad achieves this, it’s more likely to be favored by the search engine’s algorithm. The average CTR for real estate ads is about 3.71%— but if you’re writing excellent ad copy , then you may find even better results.

Marketing 127

Marketing Advertising Landing Page Keywords 127

Moz

JULY 23, 2019

<meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1"> Title – While the title tag doesn’t start with "meta," it is in the header and contains information that's very important to SEO.

SEO 63

SEO Ad Copy Keywords Text 63

Neil Patel

APRIL 14, 2021

When you’re done reviewing keywords, click on the Ads tab to review your competitor’s ad copy. Again, you can see the date when the ad was tested, which indicates whether or not the ad is performing well. You can also use other competitive analysis tools to find out more about what works for your competitors.

Landing Page 143

Landing Page Advertising Keywords Ads 143

Moz

SEPTEMBER 27, 2020

Example: you hope to rank with a text-heavy blog post for a “how to” keyword where Google is prioritizing video content. SEO keyword research is the obvious choice to write compelling metadata, but don’t forget about PPC ad copies — check what PPC ad copies work best for your site and take learnings from them.

Content 74

Content Keywords Ad Copy SEO 74

The Creative Penn

DECEMBER 30, 2022

So creative uses of AI are not a surprise to me. I'm now using generative AI as part of my creative and book marketing process.

Creativity 74

Creativity Pharmaceutical Projects Sales 74

ProBlogger

OCTOBER 31, 2016

If a certain age group outperformed the others then you might want to only target that age group with your next ads. Conversely, if you really want to target a certain age group and they weren’t clicking on your ad then you might decide to try a different image or different ad copy to try and get them to engage.

Advertising 55

Advertising Ad Copy Ads Management 55

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Desktop Right Column Right Column ads typically take a back seat to News Feed ones because they’re slightly out of sight, out of mind. Improving your conversion rates?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JANUARY 20, 2021

Keep in mind that video content can outperform the same content in text form and vice versa. Your page will be less promotional which is what Facebook’s algorithm favors Personalize your ad copy for different segments of your audience. Head to Ads Manager, then follow these steps from Facebook.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Neil Patel

SEPTEMBER 2, 2021

For example, if you create an ad for a shoe store, you could use dynamic keyword insertion to add “women’s running shoe” or “red women’s running shoe” to display ads that use the exact same words the user searched. Instead, you can upload multiple assets for each part of your ad.

Keywords 133

Keywords IT Landing Page Ads 133