Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. For example, Semrushs AI Writing Assistant allows you to compose ad headlines quickly. Open the app from the Semrush App Center and select All Tools > Social Media & Ads.

IT 118

IT Medical Architecture Manufacturing 118

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. So, if you run ads listing the six reasons consumers should choose your product, the consumer won’t believe you. That’s not a great percentage.

Storytelling 87

Storytelling Marketing Social Media Brand 87

Buffer

AUGUST 27, 2024

Whether using Zapier to keep things flowing between apps, Buffer to manage our social media like a breeze, or Notion to keep our projects on track, these tools have revolutionized the way we work. Social media interactions : Pay attention to what your followers are saying and asking. That’s where automation comes to the rescue.

Social Media 81

Social Media Content Creation Content Promotion 81

Buffer

JULY 18, 2024

You can send pop these links in your social media  link in bio  or make them part of your content marketing. A great way to use this tool is to paste your competitor’s website and find potential link-building opportunities. Alternatives:  Moz Link Explorer 7. 

SEO 103

SEO Keywords Engineering Website 103

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. I built this playbook to help you tackle this challenge and build a foolproof social media planning system. That’s where many marketers hit a wall. Ive been there.

Social Media 93

Social Media Media Post Banking 93

ContentWriters

NOVEMBER 21, 2024

Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. Even more compelling, 46% of weekly podcast listeners have purchased a product or service after hearing a podcast ad, demonstrating the direct impact of well-crafted scripts on conversion rates.

Script 105

Script Writing Marketing Persuasion 105

Backlinko

JULY 26, 2024

The typical length of a blog post is 1427 words ( Orbit Media ) 61% of bloggers typically publish content between 500 and 1500 words long. Only 14% of blogs typically publish 2000+ word posts ( Orbit Media ) Nearly half (47%) of bloggers publish every week or multiple times per month. Check out these stats on the benefits of blogging.

Blogging 98

Blogging Blog Social Media Blogger 98

Jane Friedman

JUNE 25, 2025

I’ve run Facebook ads, posted reels (on both TikTok and Instagram), followed marketing blueprints, and been on the hamster wheel of social media “visibility.” First and foremost, Pinterest isn’t social media. I’ll say it again: Pinterest is not social media! It was exhausting and the burn-out I experienced was very real.

Marketing 133

Marketing Social Media Retail Landing Page 133

Copywriter Collective

APRIL 11, 2025

In the age of attention deficits, the social media app, TikTok has emerged as the ultimate battleground for capturing the population. This includes everything from brand storytelling, product demos, tutorials, skits, and UGC-style (user-generated content) ads that mimic influencer content. With over 1.5 Its a serious marketing channel.

Script 98

Script Copywriter Copywriting Writing 98

Contently

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Delegating social media research to a team member can be a worthwhile move, but that doesn’t mean they need to spend half their workdays scrolling.

Content Marketing 97

Content Marketing Marketing Content Utilities 97

Backlinko

JULY 15, 2025

Think: Short videos or animations on social platforms Blog posts tied to lifestyle or work challenges Paid ads that highlight common frustrations in a simple way For example, Semrush uses TikTok to create short, relatable videos aimed at digital marketers. This can be anything from social media accounts and blogs to podcasts and videos.

Content 111

Content Brand Awareness Keywords Content Creation 111

Contently

OCTOBER 24, 2024

Calculators and tools to add practical value Calculators and tools are the ultimate power move for adding real, practical value to your content. Weave it into your blog posts, email newsletters, and social media to drive deeper engagement. They don’t just inform — they equip your audience with info they can actually use.

Content Marketing 88

Content Marketing Brand Marketing Content 88

Freelance Magic

NOVEMBER 15, 2024

For instance, if you’re a writer, think about offering quick-turnaround blog posts, email sequences, or social media captions. Adding value—whether it’s through offering a little extra advice, delivering stellar service, or simply making their life easier—will help you stand out.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Backlinko

APRIL 7, 2025

Balance Monetization with User Experience If you use display ads, ensure they don’t trigger layout shifts, overwhelm content, or create friction points for readers. Reserve space for ads in your layout to prevent content jumps when they load. Information gain means adding something new to the topic.

Medical 106

Medical Content Keywords Engineering 106

Backlinko

SEPTEMBER 6, 2024

With many people now using ad blockers and VPNs, it’s more complicated than ever for GA4 to collect accurate data. First, use the Media Analytics feature to review audio and video engagement data. Some products, like Activity Log ($29+) and Media Analytics ($189+), are priced separately. Like unique visitors or total play time.

Script 105

Script Landing Page Keywords Website 105

Income Diary

OCTOBER 30, 2024

For instance, adding animations, quality graphics, or well-planned shots could elevate the expense and time commitment needed to create a polished final product. A quick, funny clip or an unexpected twist tends to attract more shares and interaction, especially on social media platforms.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Backlinko

JULY 26, 2024

It also suggests a list of keywords for you to include, along with insights for adding images, headings, and more. Choose a template for almost any use case—like ads, social media, and email. Create content in different formats like headlines, social media posts, and website copy.

Content Creation 102

Content Creation Copy Text Creativity 102

Contently

AUGUST 15, 2024

Content distribution channels can be divided into owned channels (website/blog, email newsletters, social media, etc.), earned channels (media coverage, guest blogging, sharing on social, etc.), paid channels (social media ads, sponsored content, etc.), and shared channels (user-generated content, partnerships, etc.).

Content Marketing 63

Content Marketing Marketing Content Healthcare 63

Buffer

SEPTEMBER 5, 2024

I expand on each heading, adding context, examples and additional insights to the article.  We promote all our blog posts to social media using the zero-click content strategy. Make the most of social media for repurposing your blog post – we get a lot of mileage out of one 1500-word article.

Blog Post 79

Blog Post Post IT Writing 79

Backlinko

OCTOBER 23, 2024

It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use social media listening tools to identify trending topics and frequently asked questions in your niche. Social media posts : Ideal for engagement and brand awareness.

Content Marketing 119

Content Marketing Marketing Government Content 119

ContentWriters

NOVEMBER 27, 2024

The numbers don’t lie: according to Orbit Media’s blogging research, list posts are the second most popular blogging format, with 50% of marketers using them regularly. Adding substance will take your listicle out of the realm of clickbait. A lack of engagement is where many marketers struggle.

Writing 59

Writing Recruitment Healthcare Persuasion 59

Freelance Magic

DECEMBER 1, 2024

Blog posts, articles, newsletters, social media captions, white papers, case studies, product descriptions, and even video scripts—if it involves words, there’s probably someone willing to pay you to write it. Upskilling The freelance writing world is always evolving, and adding new skills to your toolkit can make you more valuable.

Freelance 130

Freelance Writer Portfolio Projects 130

Grammarly

DECEMBER 6, 2024

In the age of social media, brands are becoming even more personal and personality driven in an effort to foster loyal relationships with customers. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. Email is just one example.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

AUGUST 19, 2024

And can be before or after paid results (ads), depending on the query. But it’s fine-tuning several things—search quality, the flow of traffic in its ecosystem, and monetization (ads).” Structured Data Verification Adding structured data, or schema markup , can help Google understand what your content is about.

SEO 111

SEO Keywords Website Management 111

Contently

OCTOBER 29, 2024

UGC often works so well because it doesn’t feel like an ad; it feels like a true-to-life testimonial that allows a viewer to envision how a product might actually function in their own life. Again, UGC works well when it is a genuine, organic discussion of a product or service, rather than a paid-for ad placement.

Brand 100

Brand Content Retail Utilities 100

The Hoth

DECEMBER 17, 2024

Instead, try to build links from a wide range of sources, such as social media posts, forums, and business directories. Not only that, but organic search results are more popular than sponsored results, even though paid ads appear above the organic results. This will make your profile appear as if it occurred naturally (i.e.,

SEO 97

SEO Engineering Keywords Website 97

Contently

SEPTEMBER 5, 2024

Adding a buffer to your timeline reduces last-minute scrambles and lets your fintech case study get the attention it needs without cutting corners. Repurpose key insights into social media posts or email newsletters to maximize reach and engagement. What are some cost-effective methods for repurposing case study content?

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Grammarly

JANUARY 27, 2025

GPT-4o matches GPT-4s performance while adding new capabilities, such as interpreting and generating text, images, and audio. Notably, it introduced multimodal capabilities, enabling it to process and respond to inputs that include both text and images.

Architecture 105

Architecture Text Education Creativity 105

iWriter

NOVEMBER 19, 2024

Content that has strong visuals can be repurposed into infographics or social media posts. Consider adding background music to make the video more engaging. Platforms like YouTube and social media are great for sharing your videos. Once completed, share the infographic on social media and your blog.

Blog Post 52

Blog Post Post Blogging Blog 52

Express Writers

JANUARY 28, 2025

Share on Social Media Platforms Image from Pexels Social media platforms like Facebook, X, and Instagram are great avenues for networking, microblogging, and media sharing. If youre wondering how to share a blog post on social media, an effective approach is to share teaser points along with a link to the full article.

Promotion 52

Promotion Blog Post Post IT 52

Copywriter Collective

JULY 4, 2025

Analytics Tools – Google Analytics, social media insights, email reports to track interactions. Journey structures: adding/removing steps or branches. Psychographics – Interests, values, opinions, lifestyles. Behavioural Attributes – Browsing habits, content preferences, purchase triggers, pain points. Where do you get this data from?

Copywriter 55

Copywriter Copywriting Marketing Storytelling 55

Backlinko

JANUARY 6, 2025

Your content becomes fuel for: Paid media on Meta, Google, and TikTok Email nurture sequences Product pages that tell a deeper story Blog content “Most brands create different content for each marketing channel. ” Jake Karls The TBH Skincare team has found authentic stories outperform traditional ads across every channel.

Storytelling 111

Storytelling Keywords Landing Page Sales 111

Jane Friedman

MAY 13, 2025

Nonfiction writersespecially those working on prescriptive nonfictionoften turn to familiar writing formats from business, blogging, or social media when they prepare their book-length projects. The reason is this: Books arent fast media. A book is slow, immersive media. The writer also added ALL CAPS to every new term.

Storytelling 137

Storytelling Content Text Concept 137

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Sometimes, that feedback is good, and other times, not so much. Image by Coca-Cola 3.

Marketing 52

Marketing Brand Communication Engagement 52

Nick Ursborne

DECEMBER 18, 2024

blog posts into social media updates) and optimize it for different platforms. Yes, that means adding a high level of Emotional Intelligence to AI-assisted copy and content. . * Personalized Content Creation: Create dynamic content that adapts to individual user preferences and behaviors. Finally, I recommend you try Gemini 1.5

Copywriter 200

Copywriter Copywriting Content Creator Content Creation 200

Backlinko

MAY 12, 2025

There are many tools that let you schedule content across different social media platforms. And when youre ready to turn an idea into a real post, just click Create Post : From there, you can choose which social media platforms to post on, edit your text, and schedule it. But: Not all of them are built to match your unique workflow.

Social Media 60

Social Media Management Media Collaboration 60

The Hoth

JANUARY 7, 2025

Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. It was also common for PR professionals to get in touch with TV stations, radio stations, and prominent figures in the media like celebrities. Also, digital PR has 3 main components, which are: Media outreach.

SEO 59

SEO IT Social Media Brand Awareness 59