Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

Advertising 126

Advertising Ads Banking Brand Awareness 126

David Meerman Scott

MAY 25, 2021

Most people focus on paying money to reach somebody else's audience via advertising on such platforms as TV and radio, search engines, trade show exhibit floors, and so on. There are many ways to reach an audience. Another way is to build your own audience by creating content on your site or via social networks.

Advertising 59

Advertising Marketing Content Engineering 59

Neil Patel

APRIL 15, 2021

population as customers, you’d be pretty eager to use that platform to advertise your business, right? It gives you the ability to reach a huge market of highly targeted, engaged consumers , so why doesn’t it get as much attention as other platforms such as Amazon? Here’s how you can use advertising to get the most out of it.

Advertising 112

Advertising Retail Ads Social Media 112

Neil Patel

APRIL 19, 2021

That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app. Why You Should Use Target Advertising/Roundel.

Advertising 113

Advertising Retail Concept Ads 113

Neil Patel

DECEMBER 31, 2021

Personalized advertising is not a new concept. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. If used well, personalized advertising can also help you improve your organic search results. How to Leverage Personalization in Paid Search.

Advertising 114

Advertising IT Ads Landing Page 114

Neil Patel

APRIL 19, 2021

That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Why Should You Create a Twitter Advertising Campaign? Besides the large pool of monetizable users, Twitter advertising has several other benefits. Tailored Audiences. Promoted Tweets.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

APRIL 5, 2021

alone, digital food advertisement is an incredibly competitive market. What Makes Food Advertisements Unique? Without creative marketing campaigns, the food industry could be pretty dull. Luckily, there are so many ways to bring food to life in digital food advertisements. Great Food Advertisement Examples.

Food 83

Food Advertising Ads Creativity 83

BKA Content

MARCH 22, 2024

How To Market Digital Products: 5 Strategies for 2024 In 2024, the digital product market should hit $7.63 As one of millions of digital product creators, you may wonder how to market digital products. As one of millions of digital product creators, you may wonder how to market digital products.

Landing Page 86

Landing Page Marketing Search Engine Optimization Social Media 86

Verblio

NOVEMBER 16, 2022

Using testimonial advertising is an excellent way to promote your business, build trust, and establish social proof among potential customers. However, it’s important to know how to make the most of this type of advertising. Understanding the Importance of Testimonials in Advertising. Testimonial Advertising Examples.

Advertising 52

Advertising Storytelling Ads Concept 52

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content. By contrast, content marketing is all about engaging with your audience and creating a bond of trust with visitors to your site.

Content Marketing 74

Content Marketing SEO Search Engine Optimization Marketing 74

Backlinko

FEBRUARY 23, 2024

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending Affiliate marketing adoption Affiliate marketing return on ad spend Popular affiliate networks You’ll love the list of up-to-date stats on this page.

Marketing 79

Marketing Retail Content Creator Advertising 79

Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. What we talk about when we talk about native advertising. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content.

Advertising 100

Advertising Editorial Content Marketing Ads 100

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. – Social media marketing.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Blogtrepreneur

APRIL 5, 2024

The courtroom of legal marketing has a new challenger in the ring: Pay-per-click (PPC) advertising. Traditional marketing offers undeniable reach, building brand awareness like a meticulously crafted opening statement. But should established firms trade familiar territory for this digital battlefield? So, which weapon wins?

Brand Awareness 52

Brand Awareness Marketing Advertising Lead Generation 52

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

Digital Marketing 72

Digital Marketing Agency Marketing Search Engine Optimization 72

Content Marketing Institute

FEBRUARY 14, 2019

Native advertising can be a solution. Replace traditional advertising campaigns with content-infused campaigns. Continue reading → The post What You Need to Know About Native Advertising appeared first on Content Marketing Institute. But how do you reach them with your media and your message?

Advertising 99

Advertising Content Marketing Media Marketing 99

Neil Patel

OCTOBER 27, 2020

Was this content piece forced on a feed you were scrolling via some form of paid advertising? It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. What is outbound marketing? Then you belong in the second group.

Marketing 139

Marketing Content Creation Social Media Advertising 139

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. billion) and China ($2.88 billion China $2.88

Marketing 84

Marketing Electronics Social Media Text 84

Content Marketing Institute

JUNE 5, 2019

Native advertising can be a valuable tool in a marketer's arsenal to help distribute your content, but only if you do it right. Continue reading → The post How to Create a Successful Native Advertising Campaign for Your Content appeared first on Content Marketing Institute.

Advertising 105

Advertising Content Content Marketing Marketing 105

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. Benefits of Geofencing Marketing. Geofencing May Help With Local Marketing.

Marketing 140

Marketing Brand Awareness Advertising Ads 140

Intergrowth

MARCH 24, 2023

The top affiliate marketers don’t need to fantasize about this lifestyle – they have the option to live this way. Affiliate marketing is becoming more and more popular every day as people trade in the 9-5 lifestyle for the opportunity to be their own boss. So how do you build a successful affiliate marketing business?

Marketing 88

Marketing Landing Page Text Advertising 88

Moz

NOVEMBER 16, 2020

Posted by MeganRoseM Digital advertising is different nowadays. And for native advertising in particular, ad performance has always relied on the nature of consumer behavior on the sites where they appear. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Content Marketing Institute

OCTOBER 18, 2019

Plus, hear from the founder of the Native Advertising Institute and click on an article about how to do native ads the right way. Continue reading → The post The Weekly Wrap: Is TV Advertising the Next Frontier for Content Marketing? appeared first on Content Marketing Institute.

Advertising 54

Advertising Content Marketing Marketing Content 54

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Beyond this, there are various ways to market without cookies. Let’s find out.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Content Marketing Institute

DECEMBER 8, 2023

To some surprise, digital advertising spending will jump in 2024. Learn why B2C – and B2B – marketers should pay attention to them. But the unexpected news for most is the rise in spending on retail media networks.

Retail 91

Retail Media Marketing Advertising 91

The Creative Penn

APRIL 1, 2024

There are many options for book marketing, so how do you choose the right ones for you? I give my thoughts on the different polarities on the marketing scale to help you figure out what might work for your book, your stage on the author journey, and your lifestyle. Here are some things to consider.

Marketing 52

Marketing Social Media Advertising Promotion 52

Neil Patel

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. Things have quickly changed.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Article Writing

MAY 15, 2023

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. Psst, it’s by finding the right content marketing agency. But first, how do you even know which companies are worth your time?

Agency 105

Agency Content Marketing Marketing Brand Awareness 105

Content Marketing Institute

APRIL 2, 2019

Native advertising can increase your content’s reach, earn new audiences, and drive action in ways other paid distribution techniques simply can’t. Continue reading → The post How to Do Native Advertising Right: A Brief Guide With Great Examples appeared first on Content Marketing Institute.

Advertising 96

Advertising Content Marketing Audience Marketing 96

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Neil Patel

DECEMBER 30, 2020

This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer.

Marketing 140

Marketing Electronics Finance Retail 140

Ahrefs

AUGUST 29, 2023

I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with it yet. Instead, let me share some of the proven, … Read more ›

Advertising 84

Advertising Social Media Website Media 84

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

Marketing 144

Marketing Social Media Content Creation Ads 144

Buffer

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Marketing 129

Marketing Social Media Retail Search Engine Optimization 129

BKA Content

MARCH 28, 2023

Small Business Marketing Strategies For small business owners and managers, retaining customers and driving new traffic to the company is everything. Growth is the goal, and to achieve it, you need smart and effective small business marketing strategies that make you stand out among the competition.

Marketing 82

Marketing Social Media Collaboration Insurance 82

ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Smart Blogger

NOVEMBER 23, 2022

Creating a winning marketing campaign is intimidating. In this post, we’ll share 21 successful marketing campaign examples, each one giving you a fresh perspective on how to promote your company. 21 Memorable Marketing Campaigns to Inspire You. Always wanted to create an advertising campaign to counter that.

Marketing 115

Marketing Social Media Brand Awareness Advertising 115