You know having a blog for your business or brand is critical to drawing in new customers and keeping the ones you have. However, you likely have wondered what the right blog posting frequency is. Should you post once a week? Every day? Multiple times a day? What’s the ideal blog posting frequency for you?
Of course, the answer depends on your needs, goals, and the size of your business/brand.
In this guide, we will answer these questions and help you craft the ideal content calendar for your blog.
What Is the Ideal Blog Posting Frequency?
At the end of 2023, there were over 1.1 billion websites. Of those, about 18% are active, which translates to over 200 million active websites on the web. Over these billions of websites, there are about 600 million blogs on the internet with millions of new blogs posted every day.
With statistics like this, it can make you wonder how you could ever make an impact in your small corner of the internet. However, with the right marketing strategy and blog posting frequency, you are more likely to attract the attention of the customers you need.
Knowing how often you should post blogs is a question that continually puzzles digital marketers because there is no single recommendation that fits every website.
Smaller businesses may find blogging less often, like one to four times a week, works for them, while larger businesses may need to blog daily or even multiple times a day. There is also the consideration of what types of content you’re covering. If you operate in a small, niche area where information is stable and does not change frequently, you might find success with blogging less often.
Another part of the blogging frequency puzzle is what your goals are for your blog. Most brands either want to drive organic traffic or increase their brand awareness. According to HubSpot, if driving organic traffic is your goal, you should blog more frequently, while increasing brand awareness doesn’t require as much content.
8 Considerations to Determine Your Frequency of Blog Posts
While you can take a guess at the number of blog posts that works for you, you will have better success evaluating industry trends and considering your blogging goals.
1. Look at Statistics
According to Orbit Media’s 10th Edition of the Annual Blogger Survey, blog trends have changed a lot in the past decade. While successful bloggers were previously posting every day, many of them are now posting less often. However, the difference is, their blogs are longer and more detailed. While a 500-word blog posted daily worked in the past, bloggers are finding longer blogs over 1,000 words posted less frequently get better results.
The survey shows the average blog post is 77% longer in 2023 than it was in 2013. As for how frequently bloggers post, the most popular responses were weekly and several per month.
2. Monitor Your Industry
Just like any other part of your business or brand, it is a good idea to look at the competition. What are similar content creators doing on their blogs? Monitor 10-20 blogs in your niche and see how often they are updated. If you’re not posting as often, you could get left behind.
This also means you need to keep up with any industry changes. If there are frequent updates in your industry, your blog posts need to reflect that new information. You can save time keeping up with this information by updating old content.
3. Consider Your Constraints
A large multi-million-dollar company is going to have more time and resources to put into blogging than someone who is a solo content creator. If you try to keep pace with a multi-person team, you are most likely going to feel burnt out and the quality of your blogs is going to suffer.
One option to increase your blogging output without overworking yourself or your staff is by outsourcing some or all of your blogging needs. Consider finding a high-quality writing agency or writer to help you expand your content calendar and keep up with the competition.
4. Focus on Quality
Just like most things in life, it is better to deliver quality over quantity and Google backs that up. In late 2022, Google released an algorithm update that added an ‘E’ to the SEO acronym EAT. The new EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. You will get better Google results producing high-quality blogs, released less often than pumping out lower-quality blogs more often.
If you can produce and publish a high-quality blog every day, that’s awesome. If your capabilities and mental load limit your blogging frequency to once a week, then that is ok, too. Just make sure whatever you publish is the best it can be.
If you are struggling to produce high-quality content, hiring an experienced professional writer could be the best choice. Consider how much you could gain by publishing premium content on a regular basis.
5. Remember Your Goals
It is easy to simply copy whatever your competitor is doing. However, that strategy may not give you the best results. Instead, you need to remember what your goal is for blogging. Why are you doing this? Consider the following questions:
- Are you prioritizing SEO?
- Are you trying to improve your brand recognition?
- Are you trying to get a higher position in your SERPs for specific keywords?
The answers to these questions will help you refine your blogging purpose and frequency.
6. Focus on the Needs of Your Audience
What does your typical customer/reader look for or need when visiting your blog? Are they looking for new information every day? Do they have specific questions that your blog can answer? Is there information missing from your website that would prevent them from moving through the customer journey?
One of the primary functions of a blog, especially for a business, is to offer value. Publishing a blog that doesn’t add anything new, simply for the act of posting, is not going to perform well.
Focus on your ideal buyer/reader personas and think about what they would want to read. If you’re not sure how to create a buyer persona, it could be worth it to invest in a consultation with a content professional to help you create one.
7. Look at Pre-existing Content
If you have been successfully blogging for years, you likely have a large library of content. Google pays attention to content that has been recently updated, so it is a good idea to keep your most popular content fresh. Monitor your best-performing content. If the numbers start to slip, editing that content and adding some updated information can help it regain some traction.
For example, if your goal is to post four blogs a week, three of them could be new content, while one of them could be an updated blog.
8. Consider the Age of Your Blog
If you are just starting your blogging journey, it may feel overwhelming to start with a blank slate. You see other blogs with libraries full of hundreds of pieces of content, while you have just a few. In the early stages of a new blog, it is best to post frequently. This gives Google something to look at and rank. It also increases your chances of getting other websites to link to your content.
If you need help getting your blog up and running, hiring an additional writer or two can help you build a strong foundation.
Get the Blogging Content You Need with Express Writers
If your blog is not giving you the results you need, it might be time to get some professional help. At Express Writers, we offer a variety of content options including creating a content strategy. Whether you need one basic blog or you are interested in a regular blog plan, we have expert writers ready to meet your needs.
We work with a wide range of clients ranging from individual entrepreneurs to large-scale agencies. No content request is too big or too small.
Ready to get started? Explore our Content Shop today.