Caroline Gibson

NOVEMBER 5, 2021

Russ Lidstone is Group CEO of The Creative Engagement Group ( TCEG ) and was recently hailed as Creative Leader of the Year in the Creativepool Annual Awards 2021. He is also Chair of Trustees for Creative Mentor Network and Chair of the advisory board for isla. That’s exciting for the business I’m in.

Communication 130

Communication Creativity Freelance Copywriting Healthcare 130

Copywriter Collective

NOVEMBER 8, 2022

But with no audience to share them with. In order to overcome this common hurdle, you will need to find ways to build an audience. Make the most of the advertising spend you’re putting aside for these adverts by ensuring they’re neatly targeted to the right audiences. This article is all about how you can do that.

Audience 111

Audience Writer Social Media Copywriter 111

Copywriter Collective

JULY 21, 2023

The ever-increasing demand for high-quality, engaging copy necessitates a strategic approach to optimize productivity without compromising creativity. So, how automation streamlines efficiency and creativity in copywriting businesses? Allowing copywriters to focus on what they do best – crafting persuasive messages.

Copywriter 52

Copywriter Copywriting Creativity Persuasion 52

Copywriter Collective

FEBRUARY 2, 2024

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. Crafting compelling copy tailored to captivate audiences at national events, irrespective of language barriers is essential for the success of such events.

Copy 52

Copy Audience Copywriter Copywriting 52

Smart Blogger

JULY 5, 2023

It comes with many features to help you create manage, and expand your creative courses, e-mail marketing, and more. Kajabi is only hosting it to share with your audience. It’s a great platform if you want to start with a built-in audience, and it’s scalable for teams and organizations of every size.

Creativity 65

Creativity Portfolio Education Freelance 65

Content Marketing Institute

SEPTEMBER 17, 2019

Is your content marketing right brain (creative) or left brain (logical)? If you didn’t say both, your audience is missing out. Continue reading → The post Creative + Logic = Most Helpful Content Experiences appeared first on Content Marketing Institute.

Creativity 95

Creativity Content Content Marketing Audience 95

Content Marketing Institute

MARCH 5, 2021

Content shouldn’t put your audience to sleep – unless you’re trying to help them sleep better. That’s just one of the lessons to take away from this week’s roundup of cool, creative, and copyright-killed content examples.

Audience 113

Audience Content Creativity Content Marketing 113

Content Marketing Institute

OCTOBER 18, 2018

As a result, the internet is awash in content that does not speak to a particular audience, does not provide useful or relevant information, and often delivers mixed and confusing messages. The one surefire way of creating great content is to start with a great creative brief. Don’t be so detailed that you stifle creativity.

Creativity 96

Creativity Writing Agency Projects 96

Nick Ursborne

NOVEMBER 14, 2023

Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. Now I feel empowered. I feel my work matters.

Copywriter 229

Copywriter Copywriting Writing Landing Page 229

Nick Ursborne

FEBRUARY 19, 2024

While AI handles low-level, repetitive tasks, focus on building skills that remain irreplaceable: Emotional Intelligence: As AI excels at factual writing, the value of writers who can emotionally connect with an audience goes through the roof. High Level Creativity: AI tools can be creative at a low level. But we can.

Copywriter 221

Copywriter Copywriting Writing Storytelling 221

Moz

MAY 10, 2020

The process was extremely creative, iterative, and collaborative. I could only hope our audience would be interested as well. However, I've learned over the past year that there are ways to remain creative even within a grander, primarily SEO-driven strategy. Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Content Hospitality 70

Grammarly

APRIL 10, 2024

Brand storytelling with AI is the use of gen AI’s data-harnessing creativity to generate personalized, data-driven brand narratives that are deeply engaging and impactful. A compelling brand story allows the audience to imagine themselves at the center of the story. What is gen AI? This extends even to using AI in advertising.

Brand 94

Brand Storytelling Creativity Text 94

Content Marketing Institute

APRIL 17, 2024

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.

Creativity 86

Creativity Audience Marketing 86

Nick Ursborne

JANUARY 15, 2024

She wants to employ both AI and EI to optimize her creative output. Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. The campaign successfully resonates with the target audience, leading to increased brand engagement and customer loyalty.

Ads 212

Ads Ad Copy Storytelling Copywriter 212

Credible Content

MAY 25, 2023

With your strong writing skills, you can craft messages that resonate with your target audience, spark emotions, and drive desired actions. You must be able to write persuasively and engagingly to make a connection with your target audience. Use simple and straightforward language that is easy for your target audience to understand.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Content Hacker

FEBRUARY 7, 2024

Whether it’s nailing that creative project or arguing a case with precision, getting your brief right can set the stage for success. This piece is designed to walk you through the nuts and bolts of crafting effective briefs — be they creative or formal. Check out our AIO Blogger course. Table Of Contents: What is a Project Brief?

Writing 98

Writing Long Form Content Projects Creativity 98

Content Marketing Institute

SEPTEMBER 20, 2018

Many B2B marketers mistakenly focus on product first, not the audience, says @BobMeindl. Cisco’s CMO tasked a team of 20 marketing and communications leaders from across the company to set out to reverse the framework and create a genuine audience-first model instead. Audience Strategist: The New, Critical Role on Your Content Team.

Creativity 78

Creativity Content Content Creation Social Media 78

Moz

DECEMBER 10, 2020

This week, I wanted to try and help with just a few tactical suggestions on some creative ways to pump up those content marketing campaigns. So I have some creative ideas, things that I've seen some people executing on that I think we might be able to leverage for some of our work. Don't just pick something at random. Content creators.

Creativity 61

Creativity Recruitment Food Content Creator 61

Agency Content Writer

JULY 12, 2023

When I need fresh and creative ideas for my blog posts, I turn to ChatGPT for inspiration. This interactive exchange not only enhances my writing process but also fuels my creativity. Moreover, content in local languages is easier to rank for and resonates more with local audiences.

Content 130

Content Collaboration Utilities Content Management System 130

Content Marketing Institute

NOVEMBER 3, 2017

Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences. Some 90% of those who consider their content marketing “successful” cite building an audience as their main focus. It’s harder.

Audience 99

Audience Content Architecture Persuasion 99

Content Marketing Institute

NOVEMBER 19, 2018

In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. Jane Weedon, director of business development for Twitch, shares her insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

Audience 80

Audience Brand Entertainment Social Media 80

Credible Content

MAY 24, 2023

Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. Tailor your use of irony to resonate with your specific audience.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Content Marketing Institute

NOVEMBER 10, 2017

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts.

Creativity 73

Creativity Creative Director Content Creator Storytelling 73

Buffer

DECEMBER 12, 2023

For the most successful creators, longevity hinges on more than just creativity and engagement. I think of systems as part of the broader PARTS model of becoming a creator (Product, Audience, Revenue, Trust, Systems) as created by Jay Clouse). As a creator's audience grows, so does the content demand.

Content Creation 125

Content Creation Content Creator Content Social Media 125

Buffer

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. What’s important is showcasing what is true to you in your content to build trust and connection with your audience.

Content Creator 127

Content Creator Storytelling Creativity Promotion 127

Content Hacker

APRIL 14, 2024

Ideas that your audience will love, share, and keep coming back for more? Get ready to uncover unique blog ideas that resonate with your audience and position you as a thought leader in your domain. What are good blog topics for your hungry audience? What are good blog topics to get your audience talking?

Writing 104

Writing Blog Blogging Food 104

ContentWriters

DECEMBER 13, 2023

However, those readers are in different stages of the buying journey, making who to hire a function of your campaign, target audience, and goal. Copywriting Copy is writing that persuades your audience to take action. Content brings and holds your audience close so that when there is a need, your product or service is their choice.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. HANDPICKED RELATED CONTENT: The Secret to Hitting the Creative Sweet Spot. You have to break that up.

Creativity 61

Creativity Storytelling Construction Projects 61

Buffer

NOVEMBER 28, 2023

We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process. In terms of prompts, I supplied the AI tools with: Original prompts I crafted specifically for my target audience and messaging goals.  But for the week I focused on, the posts achieved solid metrics.

Publisher 132

Publisher Publishing Publishing Proofreader 132

Income Diary

MARCH 22, 2024

By using artificial intelligence technology, you can create high-quality content that is optimized for search engines and engages your audience. This feature can also help you identify which keywords and phrases are driving traffic to your site, as well as which pages are most popular and engaging for your audience. Creativity: Copy.ai

Engineering 52

Engineering Content Creation Content Content Creator 52

BKA Content

MARCH 29, 2024

Find out how many weeks for campaign ads on Meta and Google you should plan to familiarize your target audience with your brand. After about six weeks, you can make informed decisions about whether to keep running ads on the same platform, try another service, update creatives or shift to ads that prioritize conversions.

Ads 94

Ads Brand Awareness Search Engine Optimization Advertising 94

Freelance Union

OCTOBER 6, 2023

So, let’s talk about the newest kid on the block – AI – and how it impacts creative freelancers. While AI can generate vast amounts of content in the blink of an eye, it’s not inherently creative. For a creative solution to be of any consequence, it needs to be useful and solve a problem humans care about.

Creativity 110

Creativity Freelance Content Creation Projects 110

Content Hacker

FEBRUARY 9, 2024

With AI, companies are personalizing interactions at scale and revamping how they connect with audiences. And as businesses weave AI into their creative processes, they’re finding that not only does productivity soar but so does creativity. These principles are crucial in keeping trust intact between you and your audience.

Content 59

Content Hospitality Content Creation Creativity 59

Buffer

JANUARY 15, 2024

Good B2B content puts the audience front and center  According to Morgan Short , Director of Content and Web Strategy at Vendavo, the first step to creating good B2B content is to "get relentlessly obsessed with your audience." " Short thinks brands need to spend more time and resources understanding their audience. 

Content 132

Content Freelance Content Marketing Editorial 132

Copywriter Collective

JANUARY 16, 2024

One area where AI is making significant strides is in the realm of copywriting, where smart algorithms and natural language processing are reshaping the way businesses communicate with their audience. By analyzing user behavior, preferences, and demographic data, AI algorithms can generate tailored messages for different audience segments.

Copywriter 52

Copywriter Copywriting Search Engine Optimization Content Creation 52

Freelance Union

MARCH 6, 2024

Even without major changes, it's wise to review a brand every 2-3 years to ensure it's still resonating with their target audience. To truly thrive, brands need to actively engage with their target audience across channels and platforms. When was the last time they looked at their brands trajectory?

Brand 95

Brand Brand Awareness Collaboration Sales 95

Content Hacker

FEBRUARY 15, 2024

Choosing the right name for your blog is more than just a creative endeavor; it’s a crucial first step that sets the tone for your entire online presence. With our guide on how to name your blog , you’ll learn how to blend creativity with strategy, ensuring your blog stands out and resonates with its intended audience.

Blog 52

Blog Blogging Food Long Form Content 52