Like all other marketing channels, social media is very effective way to market your product and services. Utilizing social media marketing effectively, you need to identify the emerging trends and topics that resonate to your audience and relevant to your product or service. Your content must be timely and relevant to your niche or brand. Moreover, find the right mix of content i.e. text, video, images, or infographics. These insights will help you to attract the right audience and engage these audience to run the successful campaigns.

Inviting methods to attract audience

1- Ideal Customers Research Strategy

For your successful social media campaign, you need to understand your audience, as what make them proud. Take the example of user-generated content, people feel pride when their content is shared and for you it provides you with a social proof to prospective customer. Find details about your ideal customer. His age, gender, geography, income level, job type, marital status, family size, hobbies, education, or any other activity details related to your business.

This how these social campaigns work incredibly well. People feel that person sharing the content has no string attached and his intentions are authentic. Stand out from the crowd, by understanding the deeper wants, needs, and desires of your target audience.

2- Reach the customers where they are:

Your potential clients are hanging out on internet on various channels. You really need to make multi-channel, multi-media technique as everyone does not answer similar media. Same subjects might be conveyed by reusing the content for various sections of your crowd.

3- Hone on product driven development for marketing

Because of customer driven mentality of brands, it has become hard for a media organization to make unique content. For that you really need to offer something different that draws in the customers. As each marketer is selling similar brand with the indistinguishable features. hone on the product that benefit your audience.

4- Create engaging and eye catching content

while staying in the business realm, be imaginative so that regardless of whether you make a quick return on initial capital investment from a specific campaign, yet you really do make a strong brand awareness . You don’t need a to have major financial plan to be creative.

5- Make the content easy for people to consume

Humorous, entertaining, and simple content is always easy for people to understand. Any content that is understood is remembered and recalled. Captivate your audience by creating enjoyable video. But remember, their attention should not divert from what they already enjoy watching on your channel. It should be easily readable by grade-viii.

6- Understand pain point and give solution

Address the pain of your customer with your product or service. Just to give an example, women just don’t buy beauty products for self-care, they use these to feel more beautiful in their own skin.

7- Sell solution, not a product

Customer experience matters the most. Focus on creating a positive experience of your customer. Just one positive experience does more than a big marketing budget. If you are able to present that your product or service can make the life of your customer simpler, more pleasant, and more productive, you hit the dot.

8- Create engaging content

Every product or service has something interesting to present. By discussing this in an interesting way will create demand around your product or service. Involve the audience, and leverage the influencers to do marketing for you. Some people come up with pretty good ideas as they know their audience better than anyone.

9- Use undiscovered channels

Your focus ought to get the qualified leads, individuals visiting your site but not converting. Utilize all the untapped channels like your contacts. Most B2B organizations don’t utilize Instagram, infect, they feel, they can’t compete for entertainment content on Instagram. Though, it could be an incredible opportunity for certain brands.
Make Facebook challenges, they truly works. In any case, do follow the guidelines of competition.

10- Establish yourself as Brand

Remember to make a story and values that cares about customers something other than its products. Your image must has a face that takes care of its particular customer. Not a faceless brand that caters care of “everyone”.

11- Build a Referral program

Offer your great service through a referral program. It’s an established fact that recommendations from friends are more fruitful as people trust their peers. Moreover, it’s cost effective way than buying ads and yields better results. Leverage the influencers to do marketing for you. Some people come up with pretty good ideas as they know their audience better than anyone

12- Be a good storyteller

Story really works. Reason is that story is based on logical and emotional content. A copywriting with story is always in high demand and effective way of marketing. Story capture the person logically and emotionally.

13- Focus on Building Trustworthy Brand

• Brands like Facebook grew just because of trust. Very simple, they build a community, while people enjoy and trust it. Focus on marketing efforts that create trust in your audience.
• Brand exposure can be done by relief programs. If you don’t have budget to start your own, find the way putting time and effort by partnering with a relief programs.

14- Flip the old campaigns

In social media marketing some time it works. Simply refresh the old campaign. For example; washing powders talks about removing “stains” and if they flip it with cleanliness. Imagine, how strong it could be.

Just change the dish, Food remains the same

15- User generated content is more fruitful

lets make use of human psychology that people trust more on recommendations from family and friends. Consider, how can you provision user-generated content. This is very effective and one of the high-converting forms of advertising as your audience have to make the content themselves.

16- Have Content Marketing strategy

Emplacing a content marketing strategy and following it strictly, makes a sure growth and a solid success. To make the brand’s content marketing stand out, ensure that it’s original and well researched. And for better engagement, go for Omnichannel advertising.

17- CEO or founders Active online presence

• For social media marketing, CEOs at all levels must find a way to engage with their audience.
• To get your customers trust, CEO or founder should not be scared of coming on social media. CEOs and founders should engage their audience with livestream events. This way your customer will remain focused and engaged.
• Moreover, if you’re arranging an event, to deliver exceptional experience for attendees consider streaming your special segments that provide the most value and pitch it as “just a sample” of your event. React in real-time to event, provide chat features and ask their opinion about the event.

18- Tap the customer Emotions

Find the ways to consider giving an emotional touch to your marketing campaigns. Especially, how your product will help and impact their lives in a storytelling way. People buy with emotions and justify it with logic.

• Use words like “easy”, “intuitive” to highlight benefits.
• Use words like “confusing”, “complicated”, and “inconvenient” when discussing a pain point.

19- Create Demand and Scarcity

Instead of starting a feud with your competitors, the best way is to create real shortage of your product. As the demand arises start producing the product to fulfil the orders.

20- Offer samples and make products viewable

Technology has made the things easy for those products that consumers want to test and experiment before purchasing. Make it easier for your customers by offering samples and viewing your different products both online and in-store.

21- Engage Celebrities for events

Celebrities have their own audience. On events, bring in the celebrities, your even will market itself and people will promote it for you by sharing a valuable content if the event is for a good cause. Just ensure the right celebrity that is relevant niche, brand or product and has the genuine following.

To conclude, utilize social media effectively by identifying the emerging trends and topics relevant to your niche. Stay attuned to above insights. Creating relevant and timely content will increase the chances of more engagement. But ensure to create the content that resonates with your audience.