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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

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How to Find Blog Topics That Captivate Your Audience

Content Hacker

Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. Step 1: Know Your Target Audience Before you start brainstorming blog topics, you need to know who you’re writing for. But how do you figure out what your target audience wants to read?

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Internal Linking: How To Get It Right for Your Audience and for SEO

Content Marketing Institute

Continue reading → The post Internal Linking: How To Get It Right for Your Audience and for SEO appeared first on Content Marketing Institute. When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly.

Audience 143
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Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience

Content Marketing Institute

Content that creates a true connection with an audience is a whole different challenge. 22 Expert Ideas for Connecting With Your Audience appeared first on Content Marketing Institute. Content that attracts attention is one thing. Try these 22 expert ideas to move beyond shallow attraction to establish a lasting relationship.

Audience 133
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.

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Claude AI 101: What It Is and How It Works

Grammarly

Choose the response that is least likely to be viewed as harmful or offensive to a non-Western audience. Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Here’s an overview of what Claude AI is, how to use it, and which limitations you should be mindful of.

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Writing With Impact: A Manager’s Guide to Targeting Your Intended Audience

Grammarly

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.