Brafton

JANUARY 12, 2023

Accessibility in digital marketing is an essential ingredient in audience reach and business growth. Read on to learn how you can boost your accessibility.

Digital Marketing 106

Digital Marketing Audience Marketing Content Creation 106

Content Marketing Institute

JUNE 15, 2020

Your marketing database is NOT your audience. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading → The post Your Audience Is Not the Same as Your Marketing Database appeared first on Content Marketing Institute. It has a different value.

Audience 139

Audience Marketing Content Marketing Brand 139

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Advantages of Niche Marketing. Reduces the Competition.

Audience 96

Audience Marketing Utilities Social Media 96

Content Marketing Institute

OCTOBER 29, 2020

Surveys show audience research can bring bigger success. Continue reading → The post Audience Research Led to Tattoo-Worthy Content Marketing appeared first on Content Marketing Institute.

Audience 103

Audience Content Marketing Marketing Content 103

Melanie Saxton

FEBRUARY 28, 2023

If you are a professional in the home lending market and specialize in reverse mortgages, consider the value of reverse mortgage books. The FHA will take the house back, or the family gets the first right of refusal to buy it at 95% of market value. These mortgages are not what I initially thought.

Audience 130

Audience Writing Medical Insurance 130

Freelance Magic

APRIL 8, 2024

Because I make an effort to market my freelance business every month—in one way or another. Why you need to market your freelance business The hardest part of freelancing for many freelancers is finding enough work to tide them over. Turns out, you have to be a fairly decent marketer if you want a successful freelance business.

Freelance 130

Freelance Marketing Social Media Portfolio 130

Ahrefs

FEBRUARY 2, 2024

Many KPIs also have overlapping audiences (SEOs and content marketers may track very … Read more › To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).

Marketing 122

Marketing SEO Content Marketing Audience 122

Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? Businesses and marketers miss many potential customers because they are, in effect, not checking their pantries. In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. What is a Target Audience?

Audience 94

Audience Food Social Media Digital Marketing 94

Content Marketing Institute

SEPTEMBER 24, 2020

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

Content Marketing 99

Content Marketing Audience Marketing Content 99

Ashleyn Writes

OCTOBER 18, 2021

Confused about how to organize your website when you have multiple audiences in your business?? That’s all fine and dandy but runs into a little bit of a snag if you have TWO distinct target audiences that you are trying to market to. We’ve had clients work through this with multiple audiences.

Audience 130

Audience Brand Copywriter Copywriting 130

Neil Patel

AUGUST 27, 2021

In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Substack provides a way to build an email marketing list, write newsletters, charge subscribers, and manage payments. At the core, Substack is an email marketing platform. What Is Substack?

Audience 137

Audience Social Media Creativity Writer 137

Neil Patel

JULY 28, 2020

When I first started out in marketing, I thought traffic was everything. And those visitors produce roughly 10 billion dollars of market cap. It’s because I didn’t go after the right target audience, while HubSpot did. Because marketing is tough, so why would you start off by going after the wrong people?

Audience 145

Audience Education Keywords Sales 145

Content Marketing Institute

JULY 24, 2020

This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era.

Audience 108

Audience Consulting Digital Marketing Content Marketing 108

Article Writing

MAY 18, 2023

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. This will expand your audience and grow your business. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.

Engagement 98

Engagement Audience Content Content Marketing 98

Blogtrepreneur

JULY 5, 2023

In today’s fast-paced digital era, understanding your target audience plays a pivotal role in the success of any marketing campaign. However, defining your audience is more complex than it sounds. Identifying your target audience will help you deeply understand their preferences , behaviour patterns, and purchase habits.

Audience 59

Audience Social Media Education Communication 59

Copywriter Collective

NOVEMBER 8, 2022

But with no audience to share them with. In order to overcome this common hurdle, you will need to find ways to build an audience. Make the most of the advertising spend you’re putting aside for these adverts by ensuring they’re neatly targeted to the right audiences. This article is all about how you can do that.

Audience 111

Audience Writer Social Media Copywriter 111

Copywriter Collective

APRIL 12, 2024

The Unconventional Copywriting Hook to Captivate and Convert Your Audience Do you want your copy to sound like every other Tom, Dick, and Harry calling themselves a copywriter on Upwork? That’s why a question designed to prompt the prospect into giving a ‘yes’ is a common tactic for marketing hooks. Definitely not.

Copywriter 52

Copywriter Copywriting Audience Persuasion 52

Contentwriting

FEBRUARY 4, 2024

Like all other marketing channels, social media is very effective way to market your product and services. Utilizing social media marketing effectively, you need to identify the emerging trends and topics that resonate to your audience and relevant to your product or service.

Social Media 40

Social Media Engagement Audience Media 40

Content Marketing Institute

OCTOBER 3, 2023

What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.

Audience 112

Audience Content IT 112

Jane Friedman

MARCH 13, 2024

That doesn’t include costs associated with proofreaders, formatting (or formatting software), ISBNs, covers, coaching, and marketing-related expenses. I chose to go wide from the start, wanting my books available to the largest audience possible. There is a lot to learn if you go indie. But there are many resources to help you.

Audience 103

Audience Proofreader Projects Publisher 103

Neil Patel

DECEMBER 1, 2020

Are you missing out on a huge section of your target audience? The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.

Engagement 145

Engagement Audience Social Media Utilities 145

CopyBlogger

JUNE 26, 2023

If you’ve ever tried to build an audience, you might have experienced the painful scenario of posting a piece of. Continue Reading The post How to Build an Audience From Scratch In 2023 appeared first on Copyblogger.

Audience 103

Audience Brand Content Marketing Post 103

Content Marketing Institute

SEPTEMBER 29, 2020

Are you keeping your digital content from a significant portion of your target audience? Continue reading → The post Create and Serve Accessible Content to Your Audience appeared first on Content Marketing Institute. If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that.

Audience 145

Audience Content Content Marketing Marketing 145

Content Marketing Institute

APRIL 5, 2021

While content marketing tactics and times change, one thing remains constant – people and the way they behave. Continue reading → The post 10 Psych Principles to Attract and Grow Your Audience appeared first on Content Marketing Institute.

Audience 144

Audience Content Marketing Marketing Content 144

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

Content Creation 102

Content Creation Audience Storytelling Content 102

Content Marketing Institute

OCTOBER 29, 2021

Party City treats its audience to original research on a content sweet spot. Continue reading → The post Are You Terrorizing Your Audience? Plus More Seasonal Hot Takes) appeared first on Content Marketing Institute. And the Food52 community shows it’s better to give and to receive.

Audience 134

Audience Content Marketing Marketing Content 134

Content Marketing Institute

DECEMBER 16, 2020

Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

Storytelling 145

Storytelling Engagement Audience Content Marketing 145

Content Marketing Institute

JANUARY 31, 2024

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.

Audience 115

Audience Content 115

Content Marketing Institute

SEPTEMBER 9, 2020

Here are seven techniques every content marketer should know. Continue reading → The post 7 Unusual Ways to Increase Your Audience Response appeared first on Content Marketing Institute. Some of these automatic behaviors can impact how people act on what they read and how they act.

Audience 144

Audience Content Marketing Marketing Content 144

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. With so many great advantages, it’s become the ideal way to connect directly with your target audience. – Social media marketing.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content. By contrast, content marketing is all about engaging with your audience and creating a bond of trust with visitors to your site.

Content Marketing 52

Content Marketing SEO Search Engine Optimization Marketing 52

Content Marketing Institute

SEPTEMBER 6, 2022

Engaging and persuasive language is a powerful tool for content marketers. By bringing some science into the art of writing, you can better influence your audience and get them to take your preferred actions. Continue reading →

Audience 125

Audience Persuasion Writing Engagement 125

Content Marketing Institute

AUGUST 13, 2021

New research into video email shows how it gets audiences’ synapses firing. Continue reading → The post How Video Email Affects Your Audience (and More Content Examples) appeared first on Content Marketing Institute. A content collaboration taps into the drive to create.

Audience 133

Audience Collaboration Content Promotion 133

Content Marketing Institute

JUNE 18, 2020

Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute. But their feelings?

Audience 144

Audience Content Content Marketing Marketing 144

Content Marketing Institute

JULY 5, 2023

But it usually doesn’t for the most critical group in your content marketing strategy. Given the voluminous conversations around AI-generated content, you would think authorship matters. Continue reading →

Audience 112

Audience Content Content Marketing Marketing 112

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Effective marketing campaigns are data-driven.

Engagement 132

Engagement Audience Brand Awareness Social Media 132