Contently

DECEMBER 21, 2022

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. What’s the audience’s problem? named Rudolph did go viral: 2.4 million shoppers. The problem.

Storytelling 85

Storytelling Retail Copy Copywriter 85

Content Marketing Institute

AUGUST 9, 2021

But if you don’t deliver on that, your audience will make their own conclusion. Continue reading → The post Try these Storytelling Structures To Build, Strengthen, or Repair Your Brand appeared first on Content Marketing Institute. A slick logo, tag line, and mission can make the claim your brand is the most distinctive.

Storytelling 141

Storytelling Brand Content Marketing Audience 141

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

Storytelling 130

Storytelling Brand Engagement Content Marketing 130

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 110

Storytelling Collaboration Education Entertainment 110

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

Content Creation 100

Content Creation Audience Storytelling Content 100

Nick Ursborne

JANUARY 15, 2024

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. That’s a pretty amazing 5-step process.

Ads 213

Ads Ad Copy Storytelling Copywriter 213

Copywriter Collective

FEBRUARY 2, 2024

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. Crafting compelling copy tailored to captivate audiences at national events, irrespective of language barriers is essential for the success of such events.

Copy 52

Copy Audience Copywriter Copywriting 52

Content Workshop

AUGUST 17, 2023

Conviction courses through the veins of every small business founder as they tell the story of how their product or service holds the elusive answer to their audience’s deepest needs and challenges. They have built their business around it.

Storytelling 52

Storytelling Brand Sales Audience 52

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling? What is gen AI?

Brand 92

Brand Storytelling Creativity Text 92

Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 57

Storytelling Content Marketing Marketing Content 57

Content Marketing Institute

SEPTEMBER 27, 2023

Here’s how this Project of the Year finalist turned long-form storytelling into big results. Salesforce and FORTUNE Brand Studio partnered to create The Ecopreneurs, an 11-episode series for Salesforce+ whose impact went far beyond the streaming platform.

Brand 92

Brand Audience Storytelling Projects 92

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. If not, you need to have sufficient empathy to be able to walk in the shoes of your audience. On other words, weave yourself or someone else into the narrative.

Storytelling 227

Storytelling Copywriter Copywriting Writing 227

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. They should be engaging, wise, and written from the audience’s point of view.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. The team didn’t use tech because it could, it used tech to show or tell the audience something. Target the ready audience.

Storytelling 99

Storytelling Brand Marketing Hospitality 99

Brafton

SEPTEMBER 30, 2022

Learn how digital storytelling can help your marketing team connect with an audience.

Storytelling 52

Storytelling Audience Marketing Content Creation 52

Nick Ursborne

FEBRUARY 19, 2024

While AI handles low-level, repetitive tasks, focus on building skills that remain irreplaceable: Emotional Intelligence: As AI excels at factual writing, the value of writers who can emotionally connect with an audience goes through the roof.

Copywriter 222

Copywriter Copywriting Writing Storytelling 222

Agency Content Writer

JUNE 23, 2023

That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you’ve got to do is decide who your audience is for the website or blog, then we can begin the deeper work of researching and writing.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Content Marketing Institute

OCTOBER 28, 2022

How do you tell a compelling story to an audience that already knows the ending? That’s the challenge sales teams face every day. Teach them how to tell the stories you create – and you’ll both get better results. Continue reading →

Sales 121

Sales Storytelling Audience 121

Credible Content

MAY 25, 2023

With your strong writing skills, you can craft messages that resonate with your target audience, spark emotions, and drive desired actions. As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. Innovative approaches to messaging and storytelling.

Copywriter 130

Copywriter Copywriting Persuasion Storytelling 130

Copywriter Collective

MARCH 19, 2024

By understanding the target audience and crafting tailored messages that resonate with their desires, copywriters help digital marketing agencies optimize conversion rates and drive revenue growth for their clients. Copywriting shapes how a brand communicates with its audience, helping to convey its unique personality, values, and offerings.

Digital Marketing 59

Digital Marketing Agency Copywriter Copywriting 59

Jane Friedman

JANUARY 24, 2024

Put aside your preconceptions: while there were plenty who penned memoirs for actors and athletes, there were at least as many focused on thought leadership and advice books from business executives, consultants, health experts, and scientists bent on boosting their audiences. Storytelling remains an enduring and fundamental human talent.

Storytelling 107

Storytelling Collaboration Publisher Publishing 107

Content Marketing Institute

OCTOBER 15, 2017

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process. It focuses on “help” content.

Audience 111

Audience Food Content Collaboration 111

Grammarly

APRIL 17, 2024

This guide will cover how to write presentations for various audiences you work with every day. Writing for public speaking is different from other types of business writing because your audience will listen to instead of read your content, which requires special attention to delivery, timing, clarity, personal engagement, and visual aids.

Script 73

Script Writing Storytelling Communication 73

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. This is how influencers are born—by marketing content that serves their audiences. However, when you do this without getting clear about the needs, challenges, and interests of your target audience, these efforts usually fall flat.

Content 102

Content Storytelling Consulting Promotion 102

Smart Blogger

DECEMBER 11, 2023

If you’ve ever wondered why this distinction is so important, this article unpacks all that, exploring how novels and books differ in their content, purpose, audience, and format. Writing and Publishing : For writers and publishers, the distinction is crucial for targeting the right audience. It’s all about the storytelling.

Storytelling 97

Storytelling Transportation Education Writer 97

Copywriter Collective

MARCH 8, 2024

Navigating the cacophony of digital noise involves a deep grasp of consumer profiles, the coordination of storytelling, and the careful selection of relevant digital media. Creating harmonies that resonate in the hearts and minds of a diverse and discerning audience. With this, the art of persona precision serves as a conductor.

Marketing 52

Marketing Storytelling Utilities Copywriter 52

Credible Content

JUNE 23, 2023

.” “The Adweek Copywriting Handbook” by Joseph Sugarman: “Direct response copywriting is the process of writing persuasive messages that elicit a specific response from the reader or audience. ” Can direct response copywriting be used on business websites?

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Melanie Saxton

NOVEMBER 7, 2023

These artifacts can add depth and authenticity to your storytelling. You can distribute copies to family members, donate to libraries or archives, or make it available online for a wider audience. Gather Materials Collect relevant photographs, letters, journals, or any other documents that can enhance your book.

IT 130

IT Writing Storytelling Projects 130

iWriter

DECEMBER 5, 2023

Welcome to the captivating world of video scriptwriting, where words can ignite emotions, inspire action, and leave an indelible mark on your audience’s hearts. In this age of visual storytelling, crafting engaging video scripts is an art form that can mesmerize viewers and captivate their attention like never before.

Script 52

Script Storytelling Entertainment Engagement 52

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). How to add storytelling to content. So what would I post?

Freelance 260

Freelance Storytelling Concept Brand 260

Freelance Writing Jobs

JANUARY 23, 2024

Industry research empowers you to generate effective messages that connect with your PR audience and meet your goals. Understand your audience Your research should not be limited to your client’s industry. It should also include your PR audience. Different audiences may require different approaches and messaging.

Writing 72

Writing Food Storytelling Freelance 72

Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. I have an advantage as a writer and as a fan of writing because I can relate to our audience even more effectively. But he does it with such… finesse.

Storytelling 130

Storytelling IT Advertising Projects 130

Credible Content

JANUARY 21, 2023

The principle of liking: Your target audience is more likely to respond positively to your message if they like you. You can make an emotional connection with your target audience and build brand loyalty. Copywriting is about creating a connection with your audience. It leads them towards a desired action. Use short sentences.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

ProBlogger

JULY 14, 2022

The post 11 Tips to Create a Personal Connection with Your Audience appeared first on ProBlogger. But for the rest of us, I think there’s some learnings that we can adapt and use ourselves to create a more personal experience for your blog’s audience. You may need to read between the lines of your audience’s responses. .

Audience 45

Audience Content Creator Storytelling Communication 45

ProBlogger

JULY 14, 2022

The post 11 Tips to Create a Personal Connection with Your Audience appeared first on ProBlogger. But for the rest of us, I think there’s some learnings that we can adapt and use ourselves to create a more personal experience for your blog’s audience. You may need to read between the lines of your audience’s responses. .

Audience 44

Audience Content Creator Storytelling Communication 44

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Media Marketing Storytelling 126

iWriter

FEBRUARY 26, 2024

Do you struggle to create blog content that truly resonates with your audience? This involves gathering information about your target audience’s demographics, interests, behaviors, and preferences. Start by creating attention-grabbing headlines that directly speak to the problems your audience is facing.

Engagement 52

Engagement Storytelling Utilities Blog 52