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How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145
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Upwork vs. Constant Content – which is better for Freelance Writers in 2022 ?

Constant Content

Every article is reviewed by a member of its in-house editorial team to ensure the article is well written and verified as being plagiarism free. Constant Content offers a variety of project types you can work on, including blog posts, articles, listicles, copywriting, SEO content, white papers, and product descriptions.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Click To Tweet.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. No one post can provide all relevant tools in the space.

Marketing 103
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A Step-by-Step Guide to Audience Development

Content Marketing Institute

Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We Consider how the team treated a series devoted to virtual reality. Primary stories.

Audience 108
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How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

Please note: All tools included in our blog posts are suggested by the sources, not the CMI editorial team. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations.

Content 223