Content Marketing Institute

MARCH 30, 2022

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading →

Brand 110

Brand Creativity Content 110

Grammarly

FEBRUARY 1, 2024

Now, we’re unveiling a refreshed brand identity that reflects our long-held belief that better writing means better business.  Our product is core to who we are and how people rely on us to do their best work, and our refreshed brand reflects this. This “container” shape extends across our logo and creative treatments.

Communication 111

Communication Brand Collaboration Creativity 111

Bright Company

FEBRUARY 13, 2023

For too long, creative B2B campaigns have stood in the shadows while consumer brands have been at the forefront of the creativity curve. Consumer brands are renowned for pushing creative boundaries. Consumer brands and consumer-focused agencies have benefited.

Creativity 52

Creativity Collaboration Agency Brand 52

Caroline Gibson

NOVEMBER 5, 2021

Russ Lidstone is Group CEO of The Creative Engagement Group ( TCEG ) and was recently hailed as Creative Leader of the Year in the Creativepool Annual Awards 2021. He is also Chair of Trustees for Creative Mentor Network and Chair of the advisory board for isla. That’s exciting for the business I’m in.

Communication 130

Communication Creativity Freelance Copywriting Healthcare 130

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 101

Brand Social Media Entertainment Food 101

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Content Marketing Institute

DECEMBER 23, 2019

Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.

Creativity 78

Creativity Content Marketing Brand Marketing 78

Ashleyn Writes

OCTOBER 18, 2021

You know that the goal of your website copy your brand messaging and all of the marketing you’re putting out there is to eliminate any confusion or sticking points and help your customers and your clients understand that you are the one they should wanna work with. More on that later.) And so I thought, you know what?

Audience 130

Audience Brand Copywriter Copywriting 130

Ashleyn Writes

AUGUST 12, 2022

Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. Today, I’m going to show you how you can use it to up-level your brand voice.  What is microcopy? But keep in mind that there are different brands of funny. Whatever floats your boat, friend.

Brand 130

Brand IT Copywriter Copywriting 130

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Explainer Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Freelance Union

MAY 10, 2023

By following a structure such as the Navigatebydesign outlines below, along with useful tools like immersion sessions, brainstorming sessions and virtual word clouds, you too can have the confidence to run your own brand strategy session. Find out how to make your brand strategy session run smoothly and remain energized throughout!

Brand 89

Brand Freelance Creativity Engagement 89

Copywriter Collective

JULY 21, 2023

The ever-increasing demand for high-quality, engaging copy necessitates a strategic approach to optimize productivity without compromising creativity. So, how automation streamlines efficiency and creativity in copywriting businesses? Allowing copywriters to focus on what they do best – crafting persuasive messages.

Copywriter 52

Copywriter Copywriting Creativity Persuasion 52

Neil Patel

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more.

Brand Awareness 116

Brand Awareness Brand Social Media Keywords 116

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 88

Brand Social Media Digital Marketing Persuasion 88

Smart Blogger

JULY 5, 2023

Alongside dozens of awards and numerous “world-famous” brands that choose Ispring, they deliver top-notch customer service — 83% of all cases are resolved in 2 hours. It comes with many features to help you create manage, and expand your creative courses, e-mail marketing, and more. It’s 74, by the way.

Creativity 65

Creativity Portfolio Education Freelance 65

Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

Brand 73

Brand Communication Construction Brand Awareness 73

Neil Patel

OCTOBER 6, 2021

Stores you could be selling wholesale to have the advantages of customer loyalty, brand recognition, a diverse inventory, and convenient locations. Examples of D2C Brands. As a result, many of the most popular D2C brands tend to have a rebellious or revolutionary angle to their product or service. 7 Strategies for D2C Brands.

Brand 116

Brand Retail Search Engine Optimization Keywords 116

Smart Blogger

JULY 13, 2023

Ready to make your brand the talk of the town? Here, we’ve handpicked some standout buzz marketing examples that’ll spark creativity and ignite your strategy. Intrigued by how big brands harness this magic? Intrigued by how big brands harness this magic? Welcome to the electrifying world of buzz marketing!

Brand 64

Brand Marketing Social Media Brand Awareness 64

Neil Patel

JANUARY 19, 2021

This new feature from Instagram offers a launching point for all kinds of on-brand, on-topic video creations you can use to connect with followers and build brand recognition. So how do they work, and how can you use them for your brand? 10 Ways to Use Instagram Reels to Market Your Brand. How Do Instagram Reels Work?

Brand 137

Brand Social Media Education Creativity 137

Neil Patel

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. You want to search for fonts that are unique to your brand and easy for your subscribers to read and comprehend. Creative Market.

Brand 144

Brand Creativity Electronics Manufacturing 144

Smart Blogger

JULY 19, 2023

From Twitter’s bird to Snapchat’s ghost, we’ll decode each icon’s purpose and unveil effective strategies to make them work for your brand. Take a look… The Role of Social Media Icons for Brand Visibility In the vast digital landscape, think of social media icons as your brand’s lighthouse.

Social Media 71

Social Media Media Brand Concept 71

Content Hacker

NOVEMBER 29, 2022

That’s why businesses use personal branding colors in strategic ways. of consumers say color is the primary reason they buy a product… And 80% say color helps increase brand recognition. So you can see why choosing the right personal branding colors is essential. Your branding is your calling card online.

Brand 98

Brand Banking Social Media Communication 98

Caroline Gibson

APRIL 7, 2024

Sorted out a domain name and branding? Do you need to have a favicon created and embedded to help with brand recognition? What to consider for your website copy Do you need existing copy up-dated and brought into line with your new brand identity/tone of voice? Thinking of getting a new website?

Website 147

Website Freelance Copywriting Copywriter Copywriting 147

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

Brand 105

Brand Education Digital Marketing Freelance 105

Content Marketing Institute

OCTOBER 18, 2018

Good content is relevant to the target audience, it’s useful and activating, it is tied to your marketing goals , and it feels authentically part of your brand. The one surefire way of creating great content is to start with a great creative brief. Don’t be so detailed that you stifle creativity. And, better results. Be focused.

Creativity 96

Creativity Writing Agency Projects 96

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Brand 143

Brand Brand Awareness Social Media Sales 143

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Brand 139

Brand Marketing Retail Advertising 139

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. 10 Ways to Grow an E-Commerce Brand on Instagram. Why Is Instagram a Powerful E-Commerce Tool?

Brand 144

Brand Sales Engagement Social Media 144

Content Marketing Institute

NOVEMBER 20, 2018

Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. Your brand’s path is different, says @kathyklotzguest. Creativity comes from asking “what if.” Click To Tweet. Click To Tweet.

Creativity 100

Creativity Storytelling Content Food 100

Neil Patel

JUNE 4, 2021

People can get even closer to their friends, celebrities, influencers, and brands; and this is the basis of viral content. For brands, it’s an opportunity for people to engage with your content in a different way, and when they Stitch, you get the credit, plus the free brand exposure that comes with it. If so, let’s ??

Brand 131

Brand Social Media Marketing Collaboration 131

The Ethical Copywriter

APRIL 1, 2022

When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. At its most basic, creating your brand is thinking about 1) What you’re trying to achieve, and 2) How you’re going to communicate that and get people on board. But where to start?

Brand 52

Brand Copywriter Copywriting Education 52

Content Marketing Institute

FEBRUARY 12, 2021

You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job.

Content Marketing 107

Content Marketing Ads Brand Marketing 107

Moz

MAY 10, 2020

The process was extremely creative, iterative, and collaborative. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.

Creativity 70

Creativity SEO Content Hospitality 70

Content Marketing Institute

JANUARY 8, 2018

Creativity. We’ve gone from pitching wildly creative ideas every day to floating mildly interesting ideas once every six months. It’s just that we’ve been beaten into believing that we’re not creative because we’ve heard “NO!” Hearing “no” too many times beats down our creativity, says @carlajohnson. We all want it.

Creativity 111

Creativity IT Content Projects 111

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Brand 97

Brand Utilities Digital Marketing Social Media 97

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 100

Brand Banking IT Entertainment 100

Content Marketing Institute

OCTOBER 3, 2018

But that’s changing as the creative class – photographers, videographers, musicians, et al. – If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Social Media 108

Social Media Brand Media Content Creator 108