Content Marketing Institute

OCTOBER 18, 2022

As content grows as a strategic business function, a new market has arisen. It’s a solution that orchestrates and automates the complexities of legal, licensing, compliance, and aspects of managing the quality of brand content. Continue reading →

Brand 125

Brand Content Marketing Marketing Content 125

Content Marketing Institute

SEPTEMBER 15, 2023

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Read on.

Brand 92

Brand Marketing Agency Content 92

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 93

Brand Brand Awareness Collaboration Sales 93

Content Marketing Institute

FEBRUARY 5, 2021

Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.

Content Marketing 140

Content Marketing Brand Marketing Content 140

Freelance Magic

APRIL 8, 2024

It’s a perfectly plausible thing for a brand to do, but it was a kick in the teeth for me. Because I make an effort to market my freelance business every month—in one way or another. Why you need to market your freelance business The hardest part of freelancing for many freelancers is finding enough work to tide them over.

Freelance 130

Freelance Marketing Social Media Portfolio 130

Smart Blogger

JULY 13, 2023

Ready to make your brand the talk of the town? Welcome to the electrifying world of buzz marketing! Here, we’ve handpicked some standout buzz marketing examples that’ll spark creativity and ignite your strategy. Intrigued by how big brands harness this magic? Intrigued by how big brands harness this magic?

Brand 64

Brand Marketing Social Media Brand Awareness 64

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Brand 130

Brand Marketing Social Media Engagement 130

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Brand 138

Brand Marketing Social Media Agency 138

Content Marketing Institute

AUGUST 17, 2022

You carefully craft content marketing strategies for your employer. But do you devote the same strategic thinking to your personal brand? Here’s how to get started. Continue reading →

Content Marketing 116

Content Marketing Brand Marketing Content 116

Content Marketing Institute

OCTOBER 13, 2021

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Content Marketing 141

Content Marketing Brand Marketing Content 141

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Brand Marketing Content 145

Content Marketing Institute

MARCH 12, 2021

These brand examples show how it’s done. Continue reading → The post 3 Playful Content Marketing Examples Show Brands Getting Their Game On appeared first on Content Marketing Institute. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone.

Content Marketing 137

Content Marketing Brand Content Creation Marketing 137

Content Marketing Institute

DECEMBER 15, 2023

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.

Social Media 105

Social Media Media Brand Marketing 105

Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Continue reading → The post 6 Brands Share Real Content Marketing Examples That Convert appeared first on Content Marketing Institute.

Content Marketing 129

Content Marketing Brand Marketing Content 129

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Brand 139

Brand Marketing Retail Advertising 139

Content Marketing Institute

SEPTEMBER 10, 2021

Smart marketers know the best content touches hearts as well as heads. Continue reading → The post 3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff appeared first on Content Marketing Institute.

Content Marketing 127

Content Marketing Brand Marketing Content 127

Content Marketing Institute

JANUARY 4, 2024

Six years after Richard Murphy created a thought leadership strategy for ServiceNow, the brand has grown to over $8 billion in revenue. Here’s how the 2023 Content Marketer of the Year and his team helped the brand achieve that.

Brand 99

Brand Content Content Marketing Marketing 99

Neil Patel

JUNE 4, 2021

With Stitch, you can take a short snippet of my video, add it to your post and say “Look my boy Neil says this, so it’s something we should be doing with our marketing.”. One of the ultimate aims for social media marketers is for a piece of content to go viral. Here are my thoughts on why you should be marketing on TikTok.).

Brand 131

Brand Social Media Marketing Collaboration 131

Grammarly

FEBRUARY 16, 2023

    Grammarly’s marketing team uses Grammarly Business to ensure brand consistency at every level of the organization. The marketing team leverages features like Style Guides and Brand Tones to set up company standards so that everyone in the company is speaking the same language and can communicate clearly with one another.

Brand 84

Brand Marketing Communication Blog 84

Content Marketing Institute

AUGUST 23, 2022

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right. Continue reading →

Brand 93

Brand Marketing Ads IT 93

Freelance Union

APRIL 6, 2023

Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?

Brand 98

Brand Script Social Media Content Creation 98

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 98

Brand Content Creation Communication Social Media 98

Content Marketing Institute

MAY 16, 2023

And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey. You can’t tie a baseball player’s stats directly to team wins. Continue reading →

Brand Awareness 100

Brand Awareness Brand Marketing 100

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Persuasion 145

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. Whether it’s someone famous or an enthusiastic college student, they play a crucial role in your digital marketing strategy.

Brand 88

Brand Social Media Digital Marketing Persuasion 88

BKA Content

FEBRUARY 9, 2023

How To Grow Your Fashion Brand From celebrities to street fashionistas, clothing and accessories have long been a favorite among people looking to express themselves and show off their personal style. To keep your footing, you need to learn how to grow your fashion brand. The real key to digital marketing is social media.

Brand 89

Brand Search Engine Optimization Social Media Insurance 89

Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brand 109

Brand IT Consulting Social Media 109

Content Marketing Institute

MARCH 5, 2019

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Continue reading → The post Branded Content, Native Ads, or Content Marketing? appeared first on Content Marketing Institute.

Content Marketing 106

Content Marketing Ads Brand Content 106

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 101

Brand Social Media Entertainment Food 101

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content. By contrast, content marketing is all about engaging with your audience and creating a bond of trust with visitors to your site.

Content Marketing 74

Content Marketing SEO Search Engine Optimization Marketing 74

Quick Sprout

AUGUST 22, 2023

You have many options when it comes to marketing your business. Naturally, you might be wondering where you should start or … How to Build Brand Awareness for Your Business Read More » The post How to Build Brand Awareness for Your Business appeared first on.

Brand Awareness 82

Brand Awareness Brand Marketing IT 82

Quick Sprout

AUGUST 7, 2023

To help you choose the right branding partner, we reviewed 39 of the best branding agencies. We then narrowed that … Top 11 Best Branding Agencies: Recommendations You Can Trust Read More » The post Top 11 Best Branding Agencies: Recommendations You Can Trust appeared first on.

Agency 116

Agency Brand Post Marketing 116

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 116

Brand Publisher Publishing Publishing 116

Smart Blogger

SEPTEMBER 27, 2023

Ever wondered how to measure brand awareness in today’s digital landscape? That magic brand awareness metric that gauges the impact and reach of your brand name. In this blog post, we’ll delve into the art and science of measuring brand awareness using 10 genuine tactics. Good news: there’s a way out.

Brand Awareness 74

Brand Awareness Brand Collaboration Construction 74

Content Marketing Institute

SEPTEMBER 7, 2022

Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that. Continue reading →

Brand 112

Brand IT Entertainment Content 112

Content Marketing Institute

NOVEMBER 26, 2019

That’s why discerning content marketers evaluate the power of direct messaging via text and social media. Find out what seven brands learned. Continue reading → The post How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing appeared first on Content Marketing Institute.

Text 123

Text Content Marketing Brand Marketing 123