What Is An SEO Company and What Do They Do?

In the digital era, having an effective website is crucial for the success of any business. Having an effective website means generating organic traffic, and one of the best ways to accomplish this is to rank highly on search engines.

Research shows that less than 1% of search engine users look past the first page of results. The top results draw the most attention from potential users, and because organic search engine results account for the majority of all website traffic, having high-ranking website content should be one of your top priorities. Hiring someone to improve the quality of your content for search engine optimization is a great investment, but what exactly is an SEO company and how can hiring one benefit your business?

What Is an SEO Company?

An SEO company specializes in optimizing website content so that it ranks highly on search engines.

SEO increases the amount of organic traffic to your website. Studies show that 53% of all website traffic comes from organic searches, while only 15% comes from paid ads. To drive traffic to your website, your content needs to feature specific keywords and links to boost credibility and rank highly on search engine algorithms.

SEO is a complicated process with many nuances. It’s possible to learn SEO on your own, but it’s a time-consuming effort that takes your focus away from other aspects of your business. Outsourcing the task to an SEO company is a good investment. SEO professionals understand the many layers of optimizing content and have the skills and knowledge necessary to grow your business while you focus on your areas of expertise.

What Does an SEO Company Do?

An SEO company boosts the visibility of your website on search engines using a combination of strategies to accomplish the goals of any project.

One-time SEO projects generally involve reviewing and adjusting existing content to ensure it effectively catches the interest of your target audience. Longer projects require experts to develop SEO campaigns that evolve with the needs of the company. To answer the question of what do SEO companies do, the strategies we use include:

• Content creation: We build content around specific keywords related to your industry. In addition to including high-ranking keywords, we make sure that each piece of content is credible and informative to position you as an expert in your industry.
• Link building: Search engines view websites with links to other sites as credible sources. The more links your content has, the more likely it is to rank highly when users search for its topic. Moreover, adding links invites other businesses to link back to your content, which further boosts credibility. We also help manage backlinks to maintain the credibility of your website.
• Keyword research: Finding the right keywords for your content is not as simple as randomly choosing words that are closely related to your topic. It requires careful research to see which specific terms generate the most traffic and rank highest on search engine algorithms.

Depending on the duration of your project, SEO companies use any combination of these methods to optimize content. A one-time strategy may help boost companies in the short term while they get the hang of SEO, but the most effective strategies involve monitoring the results of an SEO project, leaning into what works, and adjusting as necessary.

What Should You Expect When Working With an SEO Company?

Even on short-term projects, SEO goes beyond creating and optimizing content. You should expect an SEO expert to work with you to monitor results and ensure that the content in question meets your goals.

A good SEO service should perform both a technical and content audit at the start of your optimization project. This information allows the company to see what does and doesn’t work for your specific business so you can adjust your campaign as needed. For ongoing projects, the company should repeat these audits periodically to ensure that the strategy continues to work.

Keyword analysis and link audits are two other critical aspects of effective SEO. An experienced SEO service will monitor the ROI for its chosen keywords and be ready to alter the strategy when a certain keyword no longer yields results. For a link audit, the service analyzes all of the sites that link back to your website and eliminates spam and broken links. These two practices significantly boost ranking on search engines.

Website monitoring is an ongoing project for SEO companies. They need to see how their strategies are working to improve your business. Analytics give them the information they need to know when a specific SEO strategy is working and when they need to adjust it.

You should expect detailed reports from the SEO company handling your content. These reports may come on a weekly, bi-weekly, or monthly basis, but they should include all of the above information so you can see exactly how your business is benefiting from the SEO service.

What Should You Look For in an SEO Company?

Because there are so many SEO services on the market, finding the right one can be daunting. You need a company that is credible and affordable, but you also want to work with a service that values transparency.

SEO takes time, even for short-term projects. It takes a while to see a return on your investment, and you may get frustrated wondering whether the money you have spent is helping your business. When you choose a company like BKA Content that provides transparent SEO services,  you receive regular updates about which strategies are working best and how we plan to update the ones that need adjusting. Working with a content pro who knows SEO and can boost your organic website traffic to drive sales gives you peace of mind that your business is growing and thriving.

Optimize Your Website With the Help of an SEO Content Pro!

If you’ve ever wondered what an SEO company is, think of it as the vehicle that drives traffic to your website and generates sales. We can help you take your website to the next level by optimizing your content for search engines. Trust us to help with all of your SEO projects and save you time and money in the process.