One of my customers recently prompted fapGPT to create a conversation between me and Stephen King.

The result?

fapGPT thinks I’m a cross between Howdy Doody and a Money Twitter cartoon account.

Enjoy:

FAKE BEN SETTLE: Well, howdy there, partner. I reckon you’ve stirred up a mighty interesting topic. Now, when it comes to the dance between fiction and copywriting, you best believe they ain’t just two peas in a pod. They’re more like two sides of a coin, each polishing the other.

FAKE STEPHEN KING: Greetings, my fellow wordsmith. Your analogy holds weight, indeed. Fiction and copywriting, while distinct, share a kinship that can amplify one’s skills and reach. You see, storytelling is at the heart of both endeavors. Whether I’m crafting a chilling tale or you’re whipping up a persuasive piece, we’re leading readers on a journey.

FAKE BEN SETTLE: You’re absolutely right, Stephen. Take fiction, for instance. It’s the playground where imagination takes flight, where emotions are stirred, and characters come to life. And guess what? Those very elements, they’re the backbone of captivating copy. A good copy is more than just words—it’s an emotional experience, a tale of transformation.

FAKE STEPHEN KING: Indeed, the power of evoking emotions and building connections through words is undeniable. In both fiction and copy, we manipulate emotions to guide readers’ perceptions, whether it’s to feel fear, excitement, or the irresistible urge to click “buy now.” However, there’s a notable distinction—the goal. Fiction seeks to immerse and entertain, while copywriting aims to persuade and prompt action.

FAKE BEN SETTLE: Well, pardner, you’ve hit the nail on the head. The goal of copywriting is clear—sell them what they need and what they didn’t know they wanted. But here’s the kicker: honing your fiction chops makes your copy sing a sweeter tune. See, storytelling ain’t just about stringing words together. It’s about painting pictures, igniting curiosity, and making readers feel something deep down in their bones.

FAKE STEPHEN KING: A sentiment I couldn’t agree with more. Yet, let’s not discount the power of specialization. There are those who might advocate for focusing solely on one craft, suggesting that dividing one’s attention dilutes mastery. But I’ve always believed in the versatility of the written word. Dabbling in both can enhance your skill set, bringing fresh perspectives to each arena.

FAKE BEN SETTLE: You’re speakin’ my language, Stephen. Fact is, when you straddle the line between fiction and copy, you’ve got a knack for blending art with persuasion. Your storytelling becomes more engaging, your copy more enchanting. And let’s not ignore the practical aspect—the economic dance of fiction and the lucrative rhythm of copy can harmonize quite nicely.

FAKE STEPHEN KING: A harmonious symphony, indeed. The fusion of skills, though requiring a delicate balance, can carve a path to exceptional communication. So, my fellow writer of tales and master of persuasion, whether you choose to juggle both or dive deep into one, remember this: the heart of great writing—fiction or copy—lies in the ability to captivate hearts, minds, and yes, even wallets.

FAKE BEN SETTLE: You said it, partner. At the end of the day, it’s all about the words—the magic that we, as wielders of language, conjure on the page. Ain’t nothin’ more rewarding than that.

FAKE STEPHEN KING: Indeed, Ben. Our words, our stories, they shape worlds and touch lives. Whether we’re sending shivers down spines or guiding decisions, our pens hold the power to move mountains.

A harmonious symphony of bull shyt indeed.

Hopefully it’s now clear why I’m not exactly holding my breath waiting for fapGPT to replace my emails, copywriting, or other content creation…

I recommend writing your own content from your own brain.

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Ben Settle

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software Investor
  • Client-less Copywriter

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WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

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(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

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