How Much Does Content Marketing Typically Cost?

Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B) marketers use content marketing. Companies lean on content marketing to build their lowest sales funnel, as it is one of the best ways to cast a wide net of leads. 

However, content marketing can be costly and time-consuming for companies. So many companies are wondering how much content marketing costs. Let’s explore the costs of content marketing and what can contribute to it. 

What Is The Average Cost of Content Marketing?

Many variables can contribute to the cost of content marketing, but on average, smaller companies could spend $4,000 to $10,000 a month, while enterprise companies could spend $60,000 a month.

It’s difficult to give an exact price of content marketing between the numerous variables and changing markets. As a starting point, however, medium-sized companies can expect a price range between $10,000 and $40,000.

It is recommended that companies spend 25% to 30% of their marketing budget on content marketing. Forbes recommends companies keep a close eye on what brings the biggest return on investment (ROI) and allocate resources accordingly.

How Much Should You Spend On Content Marketing? 

When starting your content marketing, it is best to consider all variables that contribute to cost. This way, you can create a plan that works best for your business. 

• Type of Content: Typically, longer-form and more intricate content will raise the price, as opposed to content like social media copy.
• Content Creation: Who creates the content can greatly impact cost. Freelancers may be more cost-effective, but agencies may offer quicker turnaround times and higher quality. 
• Quality of Content: The cost of content may rise if you need a content marketer with specific expertise in your industry.
• SEO Research: If you want to rank high on Google, you may want to invest in SEO services and tools that will bring more results over time. However, this may cost more in the immediate future.
• Content Distribution: Where and how you share your content also contributes to the cost, as you may want to use tools like Hubspot or use labor time to create and email newsletters to customers.
• Content Performance Analysis: Analytic tracking platform tools are recommended for creating more effective content, which can contribute to the overall cost of content marketing.

Content Marketing Doesn’t Have To Break The Bank

Investing in a content marketing package sounds like an expensive idea, but it is one of the most lucrative moves a marketing department can make. Content marketing costs 62% less than traditional marketing methods, and it can bring up to three times as many leads. 

BKA Content’s affordable pricing and customizable packages meet your content marketing needs while staying within your budget. If you want dedicated writers, SEO expertise, and none of the stress, contact us today for an exact quote!