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#ContentWritingChat Recap: Content Marketing Predictions for 2023

by | Dec 9, 2022 | ContentWritingChat

Content Writing Chat recap

As the year winds down, everyone is thinking ahead to their 2023 content marketing strategies.

We find ourselves asking questions such as… Which content formats are worth focusing on? And which platforms deserve more time and effort?

One way to answer these questions is to pay attention to the trends and what the experts predict will be big in the year ahead. This way, you can stay ahead of the game.

To help you get started on planning for next year, we talked all about 2023 content marketing predictions in this month’s #ContentWritingChat.

#ContentWritingChat Recap: Content Marketing Predictions for 2023

Our community had some amazing advice and valuable thoughts to share with us, so let’s dive into the recap!

Q1: Although it may be tempting to stick to the same old strategy, it’s important to be mindful of experts’ predictions and current trends when it comes to content marketing. Why?

As Andrew mentioned, marketing is dynamic. Because the industry is always changing, you need to stay on top of the latest news, platforms, and trends so you can adapt your strategy accordingly in an effort to boost success.

However, you don’t want to get too carried away with trends. While they’re important to be aware of (and even great to experiment with), Joana knows that you ultimately want to rely on actual data when crafting your content marketing strategy. Pay attention to what works for you and your audience.

As Andrea pointed out, what worked last year might not necessarily work this year. By being aware of what’s happening in your industry, you’ll be able to stay on top of the trends and craft the most relevant strategy possible.

Q2: Let’s make some predictions! What do you think will be a must for a brand’s content marketing strategy in 2023? Will certain content formats will be the most valuable?

Some things never go out of style! Joana feels some strategies will always be important to implement. Those include things like listening to your community, being consistent, and trying new things.

Andrew feels 2023 will be the year of short-form video, podcasts, polls, user-generated content, and interactive audio events. All are great options that are worth experimenting with to see what performs well for your brand.

Q3: Are there any platforms you think brands need to be on, or at least test out, in 2023?

Andrea knows that video is where it’s at! Video is a fantastic way to build a strong connection with your target audience while also providing valuable content. You simply need to decide which platform you want to focus on. Short-form videos can be uploaded to TikTok, Instagram Reels, and YouTube Shorts. Or you might opt to launch a YouTube channel to share long-form video content.

If you’re not already serious about LinkedIn, it’s time for that to change. Andrew feels it’s a worthwhile platform for B2Bs, especially due to some newer features that have been implemented.

As Joana mentioned, it ultimately depends on whether you have someone on your team that can help with incorporating new platforms. After all, it’s better to do a few platforms really well than to juggle too many with lackluster effort.

Q4: How can you determine if pursuing a specific content marketing trend will be a worthwhile venture? Are there certain questions you should ask yourself before diving in?

You always want to consider what appeals to your target audience. Is there a particular content format that really seems to resonate with them based on past engagement? Are there certain platforms they spend more time on? Answering these questions will help you make smart decisions to shape your content marketing strategy.

Andrew pointed out that you also want to consider your goals. That’s a crucial element because you want to develop a strategy that will help you get from where you are now to where you want to be.

Q5: Based on previous success, which elements of your 2022 content marketing strategy will you be carrying over into the next year?

Video is a big one for Andrea. She also feels it’s still worthwhile to invest time and energy into blogging, as it’s great for driving organic search traffic.

For Andrew, he intends to continue focusing on sharing industry news, polls, and graphics. He also wants to make sure he’s participating in relevant Twitter chats, which can also be a great way to learn and make new connections.

Q6: Of course, what works for one brand might not necessarily work for yours. How can you determine if your new content marketing strategy is paying off?

Set goals first. This way, you’ll know which metrics to track to determine whether or not your content marketing strategy is working.

Some metrics you’ll want to track include engagement rate, clicks, feedback, leads, and conversions.

Q7: Where can someone go if they want to stay updated with the latest in content marketing? Do you have any favorite resources you turn to?

Andrea shared some great resources to dive into, such as Social Media Examiner.

Andrew recommends checking out HubSpot, Hootsuite, and others for more information.

Content Marketing Institute is a great resource as well!

Did you know? #ContentWritingChat happens on Twitter on the first Tuesday of every month at 10 AM Central. Follow @ExpWriters and mark your calendars so you can join us for the next one!

Tags: content marketing