Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

Content Marketing 90

Content Marketing Government Marketing Food 90

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. How’s that effort going?

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Content syndication shouldn’t be all about link building. HANDPICKED RELATED CONTENT: The Only 10 Ways to Make Money From Content Marketing. But it absolutely can be done.

Editorial Team 94

Editorial Team Editorial Content Creator Content 94

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. Click To Tweet.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

JUNE 29, 2018

It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . Not an expert in multiple areas of content marketing?

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.).

Editorial Team 106

Editorial Team Content Editorial Content Marketing 106

Content Marketing Institute

MAY 23, 2018

Use @evernote for to-do lists, content ideas, business plans, notes, etc. HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers. HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks. Cover image by Joseph Kalinowski/Content Marketing Institute.

Marketing 104

Marketing Editorial Team Editorial Text 104

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. 4-7 in Cleveland, Ohio. Use code BLOG100 to save $100.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands. Is livestream a component of your content marketing? HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

DECEMBER 15, 2017

Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Cover image by Joseph Kalinowski/Content Marketing Institute.

Recruitment 98

Recruitment Marketing Editorial Team Editorial 98

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. HANDPICKED RELATED CONTENT: Confused About Agile Marketing?

Brand 98

Brand IT Editorial Team Social Media 98

Content Marketing Institute

APRIL 27, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What better place to build relationships with other content marketers than Content Marketing Word 2018. Cover image by Joseph Kalinowski/Content Marketing Institute.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Be strategic about the frequency of publishing your content, says @JoePulizzi. Following the send-off episode on Dec. Click To Tweet.

Publisher 100

Publisher Publishing Publishing Editorial 100

Content Marketing Institute

JUNE 25, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Get more ideas on how to transform existing practices, like brand monitoring, into awesome content. Register today for Content Marketing World Sept. Cover image by Joseph Kalinowski/Content Marketing Institute.

Brand 103

Brand Content Editorial Team Social Media 103

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team.

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 94

Editorial Team Content Editorial Communication 94

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. Cover image by Joseph Kalinowski/Content Marketing Institute.

Management 80

Management Electronics Media Architecture 80

Content Marketing Institute

JANUARY 24, 2019

Great for: Content and trend discovery, team collaboration, tracking competing brands in real time, market research, social listening. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis. Socialbakers is a comprehensive AI-powered social media marketing suite.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Click To Tweet.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Neil Patel

NOVEMBER 11, 2020

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145

Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Conclusion.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Attend Content Marketing University.

Content 100

Content Editorial Team Entertainment Content Creator 100

Content Marketing Institute

NOVEMBER 14, 2018

For a closer look at SEO ranking tactics and factors, I recommend these resources: SEO Marketing Strategy: Tips for Success in 2018. 17 SEO Misfires to Avoid With Website Content Marketing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Register today.

Pharmaceutical 82

Pharmaceutical SEO Editorial Team Editorial 82

Content Marketing Institute

OCTOBER 15, 2018

Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Structure of content. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. This is content marketing 101 , but it’s the most important aspect.

Medical 97

Medical Proofreader Government Editorial Team 97

Content Marketing Institute

JANUARY 7, 2019

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Get the latest (and sometimes refreshed) content from Content Marketing Institute. Cover image by Joseph Kalinowski/Content Marketing Institute. No one post can mention all relevant tools.

Editorial Team 101

Editorial Team Editorial Concept Content 101

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). I left and started what was to become the Content Marketing Institute. You can catch CMI founder Joe Pulizzi at Content Marketing World 2018. Register today for the best savings!

Insurance 110

Insurance Editorial Team Communication Editorial 110

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

Writer 109

Writer Content Freelance Editorial Team 109

Content Marketing Institute

JANUARY 15, 2019

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Get the latest insight and the most helpful advice on how to leverage technology to improve your content marketing programs. Cover image by Joseph Kalinowski/Content Marketing Institute.

Landing Page 98

Landing Page Editorial Team Editorial Brand Awareness 98

Content Marketing Institute

OCTOBER 16, 2018

To create content that stands out, speak to your niche. Specifically, that’s the audience persona you created when you put together your content marketing strategy. Find your style – Your business has a unique value proposition (your content differentiation factor ), so your voice and style of communication need to match.

Content 104

Content Editorial Team Keywords Construction 104

Content Marketing Institute

APRIL 24, 2018

TIP: Choose a head term with a monthly search volume of at least 2,500 that aligns well with your content marketing strategy. Identify a head term for your pillar content w/ a monthly search volume of at least 2,500. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

SEPTEMBER 10, 2018

Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering. Conclusion.

Content 95

Content Editorial Team Banking Editorial 95

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Narrative Science and Quill.

Content Creation 110

Content Creation Content Editorial Team Storytelling 110

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83