It’s always been the case that to deliver value to a client, you need to know just 10% more than they do.
I’ve been teaching this for years.
Copywriters who are just launching their careers often feel nervous about not knowing enough. And then they realize that knowing just 10% more than their prospects is enough.
That 10% can deliver huge value.
The same is true today when it comes to AI.
You don’t need to be a leading expert in AI. But you do need to know 10% more than your prospects and clients.
This is your warm-up period for 2024.
It been only a little over a year since ChatGPT was launched. To say its impact has been transformational would be to understate it.
And it’s not just ChatGPT. Google, Facebook, Microsoft and Amazon have all launched their own competing products.
Not to mention the thousands of tools that have been built on top of these tools.
That was year one.
What year two – 2024 – will bring is hard to predict.
Rumor has it that OpenAI is getting close to launching their next iteration. Maybe it will be GPT-4.5, or GPT-5. Either way, it’s likely to eclipse GPT-4 in ways that will blow our minds.
Over the next 12 months, one way or another, the world of digital marketing will be transformed, and in many cases automated beyond recognition.
Your clients and prospects are already engaging with AI. Are you?
According to a recent survey by digital agency Receptional, only 2% of the companies surveyed said they didn’t think it was important to stay updated on the latest trends in AI.
That means 98% are now paying close attention to AI.
So when it comes to working with freelance writers, who do you think those 98% of companies will want to work with? Freelancers who are ignoring AI? Or freelancers who are deeply engaged with AI?
Get to that place where you know 10% more than your clients.
If you want your clients and prospects to believe you bring value to the table, you need to follow that 10% rule.
You need to know 10% more about AI than they do.
For some freelancers, they’re already there.
But from the data I’m seeing right now, most freelancers are falling behind.
Are you there yet? Are you 10% ahead?
If not, you have a very small window of opportunity, before this technology accelerates away, beyond your capacity to catch up.
My advice is to lean into AI as a matter of urgency. Learn as much as you can about its application to the world of marketing.
A good first step – for digital copywriters and content writers – is to take my course, Futureproof Copywriting.
It will teach you all you need to know to give you that 10% advantage.
