Make a Living Writing

APRIL 18, 2023

If you have been on the hunt for the best copywriting books out there, we will go over the basics of why you should learn from copywriting books, what to know, and then let’s dive into some options. What Is A Copywriting Book? Not all copywriting books are the same.

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Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

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ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action.

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Susan Greene

NOVEMBER 5, 2022

A professional copywriter can write product descriptions that attract investors and persuade them to buy. Good marketing starts with writing your website. The copywriting on your website could be more dynamic. Work with a professional copywriter to create compelling web copy. It’s okay if writing isn’t your thing.

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Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. It’s the same with AI writing tools.

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Nick Ursborne

DECEMBER 26, 2023

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. The question now is how we can be part of the future of writing online. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. We’re 85% past that point.

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Melanie Saxton

FEBRUARY 19, 2023

I help business leaders chronicle their journeys by copywriting corporate books and ghostwriting memoirs and autobiographies. I either write or edit these amazing books for business clients or on behalf of authors who cover the topics below. The books are as enjoyable to write as they are to read!

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Nick Ursborne

SEPTEMBER 2, 2023

They definitely don’t write with emotional intelligence. Fortunately, we have a solution for that… Emotionally Intelligent writing. Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 1 – Emotionally Intelligent writing makes people feel heard and understood.

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Writing Copywriter Copywriting Persuasion 241

Nick Ursborne

DECEMBER 14, 2023

Copywriters who are just launching their careers often feel nervous about not knowing enough. A good first step – for digital copywriters and content writers – is to take my course, Futureproof Copywriting. The post To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.

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Make a Living Writing

APRIL 8, 2024

Want to get into copywriting but don’t know where to start? We’ve got you covered with a list of copywriting tips for beginners. If you’re a mid-career or seasoned copywriter or content writer, it doesn’t hurt to get a refresher. We’ll talk about the most common types of copywriting projects but the sky’s the limit.

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Copy Copywriter Copywriting Landing Page 79

Susan Greene

SEPTEMBER 30, 2022

The copywriting could be more dynamic. And admittedly, writing and marketing aren’t your strong suits. Plenty of wedding companies struggle with copywriting their marketing materials. It’s okay if writing isn’t your thing. Need help writing your wedding website or blog posts? A Quality Wedding Website. Get a quote.

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Copywriter Copywriting Sales Copy Copy 130

Susan Greene

SEPTEMBER 29, 2022

That’s why 40% of prospects opt out after the trial period — and why you need a SaaS copywriter to convert those prospects and keep your funnels full. But what makes copywriting for SaaS unique? And how can you work with a SaaS copywriter without breaking the bank? A good copywriter for SaaS can help.

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Copywriter Copywriting Copy Persuasion 130

Nick Ursborne

FEBRUARY 3, 2023

Think about some of the biggest names in copywriting. A good copywriter apparently. The same can happen with your copywriting career. Clients and prospective clients will love to hear you speaking and writing with genuine enthusiasm about your work. Because, as a freelancer, your brand is YOU. It makes a big difference.

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Shorthand Content Marketing

OCTOBER 7, 2022

Are you confused about the difference between copywriting and content writing? If you are considering copywriting vs. content writing for your business, this article will help you understand the key differences. What’s the difference between a content writer and a copywriter? But they are slightly different.

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Credible Content

MAY 24, 2023

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony.

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Copywriter Copywriting Entertainment Advertising 130

Susan Greene

AUGUST 7, 2022

If you’re selling your skincare products online, it all starts with writing your website. You need copywriting that’s dynamic and captures attention. A skincare copywriter could help you stand out in the crowded skincare e-commerce field and generate more sales. It’s okay if writing isn’t your thing.

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Susan Greene

AUGUST 20, 2022

A coaching copywriter can help you market your services in a variety of ways, starting with a professional website. Copywriting Your Coaching Website. Once you figure out your business model, you should have no problem outlining your website and figuring out what pages you need to write. Copywriting Your Coaching Blog.

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Nick Ursborne

OCTOBER 13, 2023

They taught you how to write more objectively. And for goodness sake, keep yourself out of everything you write. Write within the same format as everyone else. Write within the same format as everyone else. The writing gets even more formal and structured. It’s time to write like a human again. University?

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Credible Content

MARCH 24, 2023

Better copywriting through empathy While going through a copywriting newsletter in the afternoon, I came across an interesting word: sonder. How does it impact your copywriting? What do you need for effective copywriting? What has it got to do with copywriting? Empathy, when writing, must come from within.

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Ashleyn Writes

FEBRUARY 7, 2022

Let’s talk AI copywriting tools: Forget ol’ Clippy from Microsoft (hey-o, 90s kids)—it’s feeling a little Jetsons up in here because artificial intelligence (AI) has finally made its way to our desks as creative small business owners. What Is AI Copywriting Software? Pros of AI Copywriting & Content Writing.

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Susan Greene

FEBRUARY 20, 2023

Can artificial intelligence craft marketing copy better or as good as skilled copywriters? Dear Susan, One of my clients who recently started a travel-tour business in California hired me to write a Home page and an About Us page for a website that was still being designed. I’ve already invested my time and energy to write your copy.

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Copywriter Copywriting Copy Marketing Copy 130

Content Writing

DECEMBER 20, 2022

If content writing in modern times has a digital flavor, then copywriting is perhaps the right remedy to make a lasting impression. If you find it difficult to read words, copywriting will most likely appeal to your emotions. Besides, if you take the time to validate any written material, content writing is your best option.

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Copywriter Copywriting Electronics Writing 94

Nick Ursborne

NOVEMBER 14, 2023

There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.

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Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. As you can see, Emma still has plenty of writing and rewriting to do. For more in-depth training in this process, check out my course, Futureproof Copywriting.

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Credible Content

OCTOBER 19, 2022

SEO copywriting tools. To improve your website’s search engine optimization (SEO), copywriting is a crucial component. SEO copywriting is essential to any website’s search engine optimization efforts. Here are four tips and tools for better SEO copywriting: 1. Write for your audience first.

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Copywriter Copywriting SEO Search Engine Optimization 130

Nick Ursborne

OCTOBER 4, 2023

But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. What if you’re writing about this experience, but have never actually had to change a bicycle tire, far from home, on your own? If you want to learn how to do this, check out my course on Futureproof Copywriting.

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Storytelling Copywriter Copywriting Writing 227

Grammarly

SEPTEMBER 18, 2023

To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting.

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Nick Ursborne

SEPTEMBER 22, 2023

So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. Rely on it too much and your writing will sound the same as the work of tens of thousands of other writers using the same tools. Our senses trigger our emotions. You absolutely should.

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Writing Copywriter Copywriting Copy 235

Susan Greene

JANUARY 16, 2023

Hey Susan, I’m dealing with an issue as a copywriter that I never expected, and I’m not sure what to do. A client contacted me through my website last month about writing beauty articles, one of my favorite subject areas. The cheaper writers were, in theory, supposed to specialize in beauty writing too. Copywriter.

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Credible Content

SEPTEMBER 21, 2022

Best apps to manage your copywriting business. Copywriting has become more lucrative than ever, especially in a post-pandemic society. When you’re a full-time copywriter, you’re also a solo entrepreneur. Technology has made it easier than ever to manage your copywriting business. However, everyone makes mistakes.

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Credible Content

DECEMBER 23, 2022

Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. What all you need to do to be a conversational copywriter? Many confuse conversational copywriting with dumbing down their writing: it is not like that.

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Nick Ursborne

AUGUST 30, 2023

As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. But human copywriters do care. This is why you should never depend on an AI to write the final drafts of your copy or content. Some copywriters are already making this mistake.

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Credible Content

SEPTEMBER 22, 2022

How much time does SEO copywriting take to improve search engine rankings. SEO copywriting is the backbone of search engine optimization. SEO copywriting is the backbone of search engine optimization. SEO copywriting is the backbone of search engine rankings. What is SEO copywriting?

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Article Writing

OCTOBER 26, 2022

Knowing the difference between B2C and B2B copywriting and how to use each effectively will make all the difference in how you write and market your content. Below, learn about each type of copywriting and how you can use different methods to create copy that converts for your website. B2C Copywriting Definition.

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Make a Living Writing

SEPTEMBER 4, 2023

It’s a question so simple, you might think everyone already knows the answer: What is copywriting? People come from all walks of life into freelance writing, and aren’t born knowing the lingo. What I have for you isn’t your grandpa’s copywriting definition and description. A lot of it is much more subtle.

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Copywriter Copywriting Sales Copy Copy 107

Nick Ursborne

SEPTEMBER 29, 2023

I then copy the text, paste it into GPT-4, and write this prompt: “Conduct a sentiment analysis on this information.” I have found this to be a wonderful way to “listen’ to my audience, before I start writing. If you want more instruction on how to combine AI with EI, take my Futureproof Copywriting course.

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Writing Copywriter Copywriting Communication 246

Elna Cain

DECEMBER 11, 2023

December typically means something other than landing new writing jobs since many companies slow down the hiring process during this time. But landing writing work is happening to me now and it’s a new thing. Using LinkedIn was one of the methods I used to land a freelance writing gig back when I first started.

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