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People Round Up, Mid April, 2024

Publishing Trends

At Aevitas Creative Management , Adriana Domingeuz is named partner. At The Future of Agency , Francesca Carlos has joined as content and digital marketing strategist. Margo Goody has been promoted to VP and creative director at Macmillan Audio. Maria Snelling has been promoted to associate marketing manager.

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How to Humanize PPC Ads

Neil Patel

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. You might already know one of the advantages of humanizing your digital marketing: the competitive edge.

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People Round Up, Mid March, 2024

Publishing Trends

Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys. At Open Road Integrated Media , Hazel De Leon has joined as marketing coordinator for sales channels.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. She was previously director of foreign rights at Curtis Brown. At Hay House , Melody Guy has been promoted to editorial director.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

The typical progression is junior copywriter > senior copywriter > Creative director. The next step is the creative director and then the marketing director. Within seven years, you can make it to the top spot as the regional marketing director. Now, here is where it gets interesting.

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People Round-Up, Mid-November 2022

Publishing Trends

Jordan Bishop joins Random House Children’s Books as Digital Marketing Associate. Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction.

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10 Best LinkedIn Profile Tips to Amplify Your Presence in 2023

Smart Blogger

For instance, if you’re a marketer who transitioned from traditional advertising to digital marketing , this is your opportunity to share your evolution. Discuss the challenges you overcame during this shift, the new skills you developed, and how this transformation has made you a better marketer.