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How to Humanize PPC Ads

Neil Patel

However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling. I’ve already mentioned the value of consumer trust, and there’s an easy way to build on it: with storytelling. Use Social Media. However, Instagram isn’t the only way. Conclusion.

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People Round Up, Early April, 2024

Publishing Trends

She has been an independent publicist since 2011 and was previously deputy director of publicity at Scribner. At Storytel , board chair Hans-Holger Albrecht will not run for reelection at the company’s annual meeting in May. At Basic Books Group , Jessica Breen is promoted to executive director of marketing.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

The typical progression is junior copywriter > senior copywriter > Creative director. The next step is the creative director and then the marketing director. Within seven years, you can make it to the top spot as the regional marketing director. You can, for instance, go into content creation.

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” This approach also affects how JLL Americas employees look at the work that’s being done and the shift from traditional case studies and statistics toward storytelling.

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The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

Creative #content is critical to stand out in the screaming noise distracting your audience. What is creative is standout content – like a white squirrel who likes to eat pumpkins (and nut graphs!). HANDPICKED RELATED CONTENT: Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling. EditorStahl Click To Tweet.

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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

Here’s what Vince Soliven, the executive creative director of the campaign, said about it: When you have a social media star who is ‘a regular person,’ it bridges the gap for the consumer. Storytelling increases conversions. To start using storytelling, inspect your preferred influencer platform.

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Using Sudowrite For Writing Fiction With Amit Gupta

The Creative Penn

As the creative director, you are driving. Maybe they start to think of themselves as storytellers in a video form. Like we know the story, we know the kind of vibe we want, we know the tone, and eventually we figure out our voice. So it doesn't change any of that, and I think that's really important, isn't it?

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