Copywriter Collective

APRIL 11, 2025

Lets explore why this opportunity is exploding, how TikTok talks, and how copywriters can pivot their skills to meet this new creative challenge. This includes everything from brand storytelling, product demos, tutorials, skits, and UGC-style (user-generated content) ads that mimic influencer content. Try it and thank me later.

Script 98

Script Copywriting Copywriter Writing 98

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. And Jake attributes much of their success to creative content. But brand storytelling isn’t just for founder-led content. Stories stick.

Storytelling 111

Storytelling Keywords Landing Page Sales 111

Buffer

SEPTEMBER 30, 2024

” or “More and more people are getting involved every day” Include a strong CTA to keep momentum going (i.e., “Share your story below to be part of the conversation” Storytelling  Humans are wired to crave, enjoy stories and seek them out. And the promise of an interesting story is often hard to resist. 

Social Media 116

Social Media Media Writing Storytelling 116

ContentWriters

NOVEMBER 21, 2024

From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. Writing marketing scripts requires a delicate balance of strategy, creativity, and technical know-how. Executing these principles takes time, expertise, and resources.

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Script Writing Marketing Persuasion 105

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Let’s break it down so you can take that first step toward a freelance writing career with more freedom, creativity, and potential than you ever thought possible. It’s a career that thrives on variety and creativity. The good news?

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Enchanting Marketing

MARCH 11, 2025

Updating and repurposing requires a different creative mindset from creating something new. Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. Plus, now I’ve been active on LinkedIn for a year, I started updating old LinkedIn posts and I repost them. Human content wins.

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Post Content Creation Storytelling Creativity 130

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Income Diary

OCTOBER 30, 2024

These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Jane Friedman

MARCH 18, 2025

As creative industries shift, we have to shift with them I was ready to embark upon the fifth iteration of my website. Her recommendations clashed with my creative instincts. Use your skills to define a core narrative We are storytellers, are we not? Working with my new web designer felt uncomfortable at first.

Food 133

Food IT Storytelling Social Media 133

Jane Friedman

MAY 1, 2025

Building devices that drive suspense When Im stuck creatively, I dont stare at a blank page and wait for a plot twist to materialize. Mia Sheridans emotionally rich storytelling challenges me to add heart even to horror. But heres the secret: you dont always need a plot to start writing. You need a trigger.

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Writing Storytelling Concept Writer 134

Contently

SEPTEMBER 13, 2024

Brands can ensure authenticity by conducting thorough research on the cultures, communities, and identities they want to represent, involving individuals from those backgrounds in the creative process to source inclusive images. Brands should also prioritize storytelling and contextual relevance to avoid superficial depictions.

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Manufacturing Storytelling Content Creator Concept 52

Express Writers

DECEMBER 24, 2024

Conversely, they blur the line between human creativity and machine-generated text. Focus on storytelling and cultivating a genuine connection that will keep people returning. So, get those creative juices flowing and develop a clear, detailed example that AI would have difficulty dreaming up.

Content 52

Content Storytelling Text Keywords 52

Neil Patel

JUNE 27, 2025

Broad targeting, weak CTR, or stale creative can all drive your costs through the roof. Swap creative every 7–10 days. Your actual costs depend on: Who you’re targeting What your ad is promoting How well your creative performs If you convert profitably, $2.00 Good for fast-loading creative and clear CTAs. CTR below 1%?

Ads 78

Ads Landing Page Creativity Advertising 78

Backlinko

OCTOBER 21, 2024

Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. Visual Storytelling Nisha’s visual content is a feast for the eyes. This curry recipe is a deep dive into Thai cuisine, reimagined for plant-based eaters. And DELICIOUS.

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SEO Content Finance Concept 105

The Hoth

JANUARY 7, 2025

Thats why they use creative tactics like distributing press releases to generate buzz amongst online journalists. A creative campaign is when a brand uses unique imagery and storytelling to appeal to their target audience. Thats why most creative campaigns focus on trending social issues, mental health, and physical well-being.

SEO 59

SEO IT Social Media Brand Awareness 59

Copywriter Collective

MARCH 7, 2025

Expanded Service Offerings Freelancers with unique storytelling and content narration styles are high in demand. You don’t need a good pen, you need good ideas Similarly, you don’t need a fancy camera, but your creativity and skills matter. Other than careful planning and creativity streak, you must focus on your audience.

Copywriting 52

Copywriting Copywriter Sales Script 52

Elna Cain

JULY 5, 2025

Creative Writing, Fiction, or Poetry Unless you’re specifically offering creative writing as a service, skip the fiction samples. Most clients aren’t looking for storytellers in that format—they want writers who can inform, educate, or sell. Plus, the topics aren’t relevant to business writing.

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Portfolio Freelance Writer Blogging 130

Backlinko

NOVEMBER 29, 2024

Weave storytelling: It helps illustrate your points and make your content more memorable Add bucket brigades: Keeps readers interested. But remember—it’s a tool to support your writing, not replace your creativity. The following writing tips will help you keep readers engaged from start to finish.

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Writing Keywords Script SEO 105

Contently

JUNE 14, 2025

They can step in for high-value tasks like: Strategic direction and messaging Brand voice refinement Thought leadership Complex storytelling Judgment and critical thinking Fact-checking and final quality checks Think of your editor as a brand translator. This is where human editors are more valuable than ever.

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Editorial Content Landing Page Storytelling 64

ContentWriters

APRIL 9, 2025

Unlike creative writing, which may allow room for interpretation, technical content leaves no space for confusion. While general content writers excel at brand voice and storytelling, industry-specialized technical writers simplify complex ideas and technical information for your target audience.

Writing 64

Writing Marketing Medical Education 64

ContentWriters

MAY 2, 2025

When it comes to storytelling, human writers have the upper hand. Google applauds writing techniques that offer creativity and anecdotes. Because AI can’t create experiences of its own, it’s not original. The role of AI is to analyze existing information and rearrange it based on a given prompt.

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Writer Freelance Storytelling Utilities 45

iWebContent

JUNE 10, 2025

Unlike traditional content that may focus solely on storytelling or promotion, SEO content is informed by keyword research , user intent, and technical structure. However, it takes consistency, creativity, and a deep understanding of both content and search engines to make it work. What Is SEO Content?

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Website SEO Landing Page Content 59

The Hoth

JANUARY 14, 2025

Theres been an increased focus on data-driven storytelling in recent years, especially in lieu of AI-generated spam containing fake news. Here are a few examples of creative campaigns you can take inspiration from. Original research reports (63%).

SEO 52

SEO Storytelling Keywords Brand 52

Contently

FEBRUARY 18, 2025

When used strategically, it enhances creativity, speeds up workflows, and ensures every piece of content meets the highest standards. Scale content production efficiently while freeing up time for strategic storytelling and editorial oversight. But not all AI is created equal.

Editorial 52

Editorial Text Storytelling Copy 52

The Hoth

JANUARY 30, 2025

This meant link-builders had to get creative to keep backlinks rolling in, so they began using digital PR for building high-quality links. Technique #1: Use data-driven storytelling to attract backlinks Journalists, bloggers, and online columnists are always hungry for new studies, statistics, and figures to share with their audiences.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Grammarly

MAY 13, 2025

In fiction writing, such as plays, and occasionally in creative nonfiction, such as personal essays, its a characters dialogue. Can indirect speech be used in storytelling? Direct speech is an exact quote in a sentence. In nonfiction writing, its a persons exact words. It is also sometimes used in reported pieces. Absolutely.

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Proofreader Communication Storytelling Text 67

The Creative Penn

FEBRUARY 12, 2025

The conversation delves into the challenges and benefits of creating a new edition versus updating an existing one, the impact of technology, including AI, on the writing and publishing industry, and the importance of storytelling in nonfiction. And I felt that even my creative process had changed. That was really strange.

Creativity 52

Creativity Storytelling Publishing Publisher 52

Neil Patel

JUNE 19, 2025

Google quietly announced several enhancements to this type of campaign, like dynamic asset creation with Gemini, better creative rotation logic, and improved budget pacing. Good guardrails will still be critical though, along with top-tier creative. Creative isn’t going away. Neither are the real professionals.

Marketing 67

Marketing Storytelling Keywords Ads 67

Neil Patel

JUNE 17, 2025

When you tap into emotion through storytelling and aspirational messaging, you create deeper connections. Use Storytelling to Share Brand Values Compelling stories convey your company’s mission, your founder’s journey, and the impact your business is making on the world. They feel understood.

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Brand Storytelling Engagement Consulting 90

Intergrowth

MARCH 18, 2025

Greg says when you use great, authentic storytelling to share why you created your brand and what you’re doing behind the scenes, your message will resonate and make people more likely to engage. David also shares some of his insights on TikTok Creative Challenges — a powerful tool for businesses spending $2,000+/month on TikTok Ads.

Ad Copy 52

Ad Copy Sales Ads Search Engine Optimization 52

Write Freelance

JANUARY 21, 2023

Finding and enrolling in the best creative writing courses in India has been more difficult than I thought. I wanted to hone my skills and practice fiction writing too, which is when I started looking for creative writing courses online. For a while, I even considered getting an MA in creative writing in India.

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Creativity Writing Storytelling Writing Style 299

Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

Storytelling 128

Storytelling Creativity Engagement Content Marketing 128

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Neil Patel

OCTOBER 4, 2021

Ad creatives are the ads served to users on a social media or digital media platform. When combined, these creative elements form a full video advertisement. To ensure your campaigns are most effective, though, you need to ensure you are creating killer YouTube ad creatives. 10 Ideas for YouTube Ad Creatives.

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Creativity Ads Advertising Digital Media 145

Grammarly

FEBRUARY 1, 2024

How does storytelling technology work? Is creative writing with AI really creative writing? AI story writing is any involvement or use of generative AI like ChatGPT or Grammarly in the creative writing process for fiction and nonfiction. That said, AI is still a great aid in storytelling.

Storytelling 116

Storytelling Proofreader Text Creativity 116

Grammarly

NOVEMBER 15, 2023

You’ve encountered creative nonfiction countless times—in conversation, on social media, and on the written page, but could you define or explain it if asked? Grammarly helps you communicate confidently Write with Grammarly What is creative nonfiction? An effective creative nonfiction story both informs and entertains its readers.

Creativity 124

Creativity Food Prose Storytelling 124

Jane Friedman

JULY 18, 2024

It’s the old right next to the new again—both wonderfully creative in their own right. These are signs of a city that doesn’t just honor the creators of its past; it also celebrates and encourages the creativity of the people there now. I go back to the childlike questioning that’s perfect for storytelling: What if?

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Creativity Transportation Construction Storytelling 133