Custom newsletter services spread your brand, your message, and your online reach. There are dozens of reasons why this marketing approach works, and here are the top six (in my opinion):
- Newsletters bridge a gap and connect you to people who are interested in your products and services.
- Potential clients learn about your company and its mission and values.
- Newsletters are hyperlinked to your website, driving traffic to your content.
- Potential clients benefit from realtime news — tips, trends, and industry information.
- Potential clients can take advantage of promotions and sales.
- Potential clients can share your newsletters with others, further promoting what you offer.
Custom Newsletter Services For Reach and Connection
I’ve had many clients come to me wondering why their site isn’t gaining traction. My first response is, “Are you implementing the best industry-standard practices?” Usually, the answer is, “What are the standards?”
Then, I explain the wonders of integrated marketing, where powerful digital marketing efforts overlap and work together across channels and touch points. By the way, I studied these techniques in my digital media graduate coursework. Strategic integration reinforces your brand, message, and results.
NEWSLETTERS are part of the integration.
A Litmus report (updated October 2023) states that you get $36 ROI (return on investment) for every $1 spent in email marketing. Therefore, newsletters get results!
Articles to Consider
Learn more about my newsletter, copywriting, blogging, web content, and SEO services in the links below:
- Newsletters for Realtors, Real Estate Agents, and Brokers
- Blogging Art and Science — You’ll Love What SEO Blogging Can Do For Your Business
- Newsletters and e-Blasts
- Copywriting Services
- Curating Your Business Blog and How I Can Help
- Digital Media Assistance
- Who Needs a Marketplace Copywriter?
- Business Blogging Service — Leave the SEO Wordsmithing to a Professional Blogger
Let’s Connect!
If you are in need of custom newsletter services or have questions about the cost and process, send an email to melaniesaxton@icloud.com. We’ll consult about timelines, deliverables, and strategy before launching your brand-new marketing newsletter!