article thumbnail

4 Ways to use Emotional Intelligence to serve and grow online communities.

Nick Ursborne

Show a little vulnerability and community members will engage with you at a deeper level, and they’ll grow to trust you. This levels up the quality of conversations within the group, and encourages people to engage at a deeper level. By being as transparent and as authentic as possible, you will draw people closer to you.

article thumbnail

Storyscaping in the Realm of Book Editing

Melanie Saxton

A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story. ” Self-help books should do more than simply convey messages and lessons.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your Business Should Invest in Digital Marketing

Blogtrepreneur

While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. It generates more customer engagement. Still not sure if it’s right for you? Then keep on reading!

article thumbnail

Who Needs a Marketplace Copywriter?

Melanie Saxton

That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media. Whether there are books to sell or goods and services to promote, a seasoned marketplace copywriter creates content that sparks interest and engages with the right audiences.

article thumbnail

What to do With an English Degree Besides Teach: 7 Unconventional Suggestions

Make a Living Writing

As a copywriter, you get to put your English degree to good use by crafting compelling and persuasive written content to engage target audiences. Good copy is stirs up emotions and ultimately steers audiences toward taking desired actions, such as making a purchase, signing up for an email list, or engaging with a brand.

article thumbnail

Crafting Effective Marketing Strategies

Copywriter Collective

Navigating the cacophony of digital noise involves a deep grasp of consumer profiles, the coordination of storytelling, and the careful selection of relevant digital media. Utilizing a fractal approach, where micro-funnels seamlessly integrate with macro-funnels, leads to a holistic engagement strategy.

article thumbnail

What Does Creativity Mean To You: The IPA Director

Caroline Gibson

Media opportunities have multiplied at the rate of knots, bringing the need for different creative skills to communicate with people effectively.