article thumbnail

Storyscaping in the Realm of Book Editing

Melanie Saxton

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Consider storyscaping. But what I didn’t expect was exposure to a concept called “storyscaping.”

article thumbnail

Who Needs a Marketplace Copywriter?

Melanie Saxton

That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media. They know the “who, what, when, where, why, and how” of keywords and SEO, literary style guides such as AP and the Chicago Manual of Style, and the gift of storytelling.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crafting Effective Marketing Strategies

Copywriter Collective

Navigating the cacophony of digital noise involves a deep grasp of consumer profiles, the coordination of storytelling, and the careful selection of relevant digital media. Navigating the Vast Extent of Synergistic Storytelling In today’s world, where attention is valuable, good storytelling is essential.

article thumbnail

Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. You should also consider taking courses related to digital media, copywriting, search engine optimization (SEO), analytics, and web design. Overall, product content strategists are storytellers.

article thumbnail

To Get on Podcasts, Create a Media Kit

Jane Friedman

Press includes websites, both digital media outlets and blogs where you have been quoted or have actually written the post, and print media, such as newspapers or magazines, radio interviews, podcast interviews, and television interviews. In the PR world, we refer to “press” as any outlet that mentions you or interviews you.

Media 91
article thumbnail

How to Win at Content Marketing [New Playbook]

Content Marketing Institute

And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff.

article thumbnail

How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. When it comes to digital media, nothing conveys your brand’s personality like video. Here, you see the barrel makers (coopers) in action, from bending the wood staves to toasting the barrels. Yes, toasting the barrels. It’s a thing. Conclusion.