Innovation isn’t born from the flashiest technology; it comes when technology is built to enhance human potential. Generative AI (gen AI) is changing how work is done by streamlining the tedious and routine, freeing employees to focus on more high-value tasks. The result? A new era of productivity, efficiency, and content creation is underway—and it’s time for your business to take advantage.

In a recent webinar, Grammarly’s Lead Product Marketing Manager, Rachel Palad, and Group Product Manager, Ilinca Parlog, dove into the gen AI developments now available with Grammarly and gave a sneak peek at the 2024 product roadmap. Discover new features, gen AI solution upgrades, and the impressive performance impacts customers have experienced.

Upping the AI Game

In 2023, gen AI took the business world by storm and quickly began its expansion into the daily lives of employees. Businesses started experimenting with gen AI in their workflows, but this came with new challenges, including:

• Integration: Most gen AI tools don’t work where your employees do, and jumping between tabs can disrupt concentration and lead to workflow breakdowns. 
• Missing context: It’s vital to ensure that the appropriate context is taken into account, as some gen AI models broadly pull information from the internet and can create generic or irrelevant content. A focus on deeper organizational context ensures brand accuracy and personalization. 
• Data security: Many gen AI models allow third parties to access data to train their technology, which has become a major concern for business leaders who want to protect their data privacy.

Built upon 14 years of AI experience, Grammarly’s gen AI solution launched this year with the ability to seamlessly integrate into existing workflows, generate content with relevant brand context, and provide enterprise-grade security. However, for gen AI tools to keep up with the changing and expanding needs of organizations and their employees, it’s imperative to listen to users and incorporate their feedback. We’re proud to share all of the enhancements made to our AI writing assistant—informed by your peers’ comments and suggestions.

Context Is Key

Information is essential to completing work tasks, but needing to hop through your browser can hamper productivity. When the need for information arises, having instant access to the answers makes a big difference. Knowledge Share is a Grammarly tool that lets employees create custom glossaries of key terms unique to their organization. Employees can include relevant information or context and attach helpful resources to the entry. When glossary terms appear in writing, they’re automatically highlighted for easy, in-line access.

Picture this: Martina, a human resources representative, is responsible for hiring new employees. She’s creating onboarding documents to help new team members get up to speed quickly. In the past, she searched through tabs and folders to gather the information relevant to each role. Now, with Knowledge Share, she has access to her company’s glossary of key terms. As Martina creates the documents, these terms are automatically highlighted and, when she hovers over them, show a window with relevant descriptions and resources for her to access instantly. With this feature, Martina can expedite her onboarding documents, and her new hires can be onboarded swiftly by accessing relevant information when they need it, wherever they work.

Our gen AI combined with Knowledge Share not only boosts productivity across organizations but also increases accuracy and quality, which in turn reduces editing time. According to customers:

• Marketing teams spent 60% less time editing their work.
• Sales teams spent 52% less time writing emails.
• Companies saw a 71% increase in brand voice compliance.

We have proof that gen AI is improving workflows. But how does that value showcase itself for every employee?

The Day-to-Day of Generative AI

Gen AI has resulted in a multitude of highly effective use cases across an organization, from marketing and sales to customer support, human resources, and more. In the webinar, Rachel and Ilinca explored how Grammarly optimizes workflows. Here are some quotes they shared from Grammarly Business users: