Wed.Oct 05, 2022

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Why Salespeople’s LinkedIn Profiles Don’t Sell

David Meerman Scott

When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.

Sales 127
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How To Value a Business in 6 Simple Steps

Quick Sprout

Want to speed up the process with an expert? The best business broker for most people is Business Exits , thanks to their ability to maximize your assets and get you the best possible sales price. Contact them now for a personalized quote. Whether you’re selling your business, looking to buy someone else’s, or you just want to know how much your business is worth, business valuation is something everyone needs at some point.

Sales 96
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Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]

Content Marketing Institute

Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Careers & Salary: 2023 Outlook.

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Fintech Marketing: Best Practices

ContentWriters

As more companies enter the fintech space, competition is on the rise. It’s not enough to have an outstanding fintech app. You have to attract and retain customers in an increasingly saturated space. On the one hand, fintech utilization has never been stronger. About 65% of Americans use digital banking , a number that has been steadily rising. In 2021, there were 5.22 billion unique mobile banking users globally , with Bank of America leading the industry with 30 million.

Finance 52
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.