Thu.Jan 19, 2023

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How to Become Self-Employed: 5 Key Moves for New Freelancers

CopyBlogger

In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my. Continue Reading The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger.

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5 Essential Elements for a Great Newsletter

Content Marketing Institute

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.

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14 Ways to Say ‘You’re Welcome’

Grammarly

Doing something for others—whether big or small—feels good. And when someone thanks you for it, the typical response is “you’re welcome.” It’s a way of acknowledging that “ thank you ,” and it’s a common phrase whether you’re in the workplace, at home, or at a café. But in a professional setting, your work is often tied to doing things that benefit others.

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Everything You Need To Know About Web Hosting Uptime

Quick Sprout

Uptime is the most important part of hosting your website. This should be the first thing you use to evaluate the quality of a potential hosting provider. Your website is useless if people can’t access it. That’s why you need to find a web hosting provider that delivers high uptime rates. These are the top options I recommend. DreamHost — 100% uptime HostGator — 99.9% uptime A2 Hosting — 99.9% uptime SiteGround — 99.99% uptime Media Temple — 99.99% uptime What exactly is uptime?

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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LAST CHANCE: Save over 60% on AWAI’s All-New How to Become a Professional White Paper Writer

AWAI

LAST CHANCE: Save over 60% on AWAI’s All-New How to Become a Professional White Paper Writer. This professional writing gig can pay skilled writers up to $8,000 for five to 12 pages of “no-sell” writing!

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Call Center Metrics Starter Guide: Learn the Basics

Quick Sprout

Want to start giving your customers the best support possible? The best call center software on the market is Nextiva or RingCentral , depending on your needs. Click here to get started for as low as $50 per month. Call centers are for more than just issue resolution—they’re also used to measure customer satisfaction, agent performance, and other key metrics.

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Call Center Quality Assurance Starter Guide: Learn the Basics

Quick Sprout

For the most versatile call center software that helps with generating call center response statistics, Nextiva is the best overall choice. Nextiva offers savings of up to 30% for new customers. When you want to improve the customer service results for your call center, it’s important to start with a quality assurance (QA) program. With QA standards in place, your call center team knows the expectations when dealing with customers.

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The Best Way to Launch a New Chapter in Your Life Where You’re Not at the Mercy of an Economic Downturn, a Crazy Boss, or a Job that’s Slowly Consuming Your Soul

AWAI

It’s time to take control of your life! Enjoy more control over your time and your life … a better balance of family and friends and work … a level of job security nearly unheard of elsewhere … and the possibility of real wealth.

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What You Can Expect From AI Content in 2023

BKA Content

What You Can Expect From AI Content in 2023 AI-generated content may seem like the next big digital marketing trend , but it may be more like the next Napster , creating huge ripples in the marketing industry and generating a lot of controversy. But on the other hand, it could be the next iTunes, making music easily accessible digitally and completely changing the music industry for good.

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SEO for Shopify: Ultimate Step-by-Step Guide 

Neil Patel

I think it’s fair to say that Shopify is one of the best e-commerce platforms. You don’t have to take my word for it. Just look at the stats. Shopify powers many small businesses. There are over two million Shopify stores globally , and it’s grown by 201.53% in recent years. High-profile companies have put their confidence in it, too, with the likes of Tesla and Pepsi both using Shopify to get and keep them online.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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AI Content Exposed: The Truth Behind AI Bots in 2023

BKA Content

AI Content Exposed: The Truth Behind AI Bots in 2023 AI-generated content may seem like the next big digital marketing trend , but it’s more like the next Napster , creating huge ripples in the marketing industry and generating a lot of controversies (and potential lawsuits). Although autogenerated content is riding a wave of popularity, consider the ethical implications of using AI generators to produce content for readers and customers.

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DBW Redux

Publishing Trends

Digital Book World is back in NYC after an absence of six years. Since Bradley Metrock bought the program and moved it to Nashville, it has evolved into a great place for publishers and vendors to see how technology is changing – and will change – the industry. From AI-narrated audiobooks to the melding of podcasts with audiobooks and the rise of ChatGPT and blockchain, the conference attempted to cover it all.

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Will Google be replaced by AI? (The Scary Truth)

Fat Joe

As Google scrambles to respond to the meteoric rise of ChatGPT, an alarming question has arisen in the digital world, “will Google be replaced by AI?”. It was rumoured that the search giant has had to issue a “code red notice” , stepping up their efforts to develop competing resources at a faster pace. Could this spell the end for the Californian behemoth?

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People Round-Up, Mid-January 2023

Publishing Trends

PEOPLE Dan Schwartz has been named SVP, CFO for HarperCollins , effective January 23. He was previously CFO at Macmillan. Gina Centrello , longtime President and Publisher of the Random House Publishing Group , is retiring from her position. She will serve as a strategic advisor to the US board going forward. At Penguin Random House , Vaishali Nayak , previously Senior Marketing Manager at HarperCollins Children’s Books , joins as Assistant Director of Brand Marketing.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What Are Lead Magnets? 3 Ideas To Bring Your People In

Brafton

A lead magnet attracts your customers. Here’s how to make this little bit of mad science work for your business (plus a few ideas to start you off)!

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How Your Business Can Use a Blog To See Long-Term Results

BKA Content

How Your Business Can Use a Blog To See Long-Term Results A blog should be a major component of your overall content marketing strategy if it isn’t already. There are many answers to the question, “How might a business use a blog?” but perhaps the most compelling are the long-term benefits of blogging consistently over time. Blogging long-term drives huge compounding results.

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Content Transformation with Julia McCoy: E44 – The BEST AI Blogging Writer & My Career Move

Content Hacker

On January 16, my career took a big turn! I accepted a VP of Marketing role at Content at Scale, THE tool set to change the game forever for SEO content production that fuels site traffic, trust, and revenue. I’m excited to share the story behind this personal career move, my discovery of the tool, and how it works better than any other long-form AI content generator I’ve tried.

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The Top 2 Online Marketing Strategies for Small Businesses

BKA Content

The Top 2 Online Marketing Strategies for Small Businesses If you are a small business owner, one of the biggest challenges you face is figuring out how to grow your small business with marketing online. Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales. Online Marketing Preparation Before you do any marketing online, make sure that you have a website that is fast and well-designed and that you can make changes to eas

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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What I Learned From My First Rock Band (and How it Made Me a Better Startup CEO)

Verblio

While being a CEO is cool and all, my ideal job has always been to be a Brazilian rockstar. Sadly, I’ve always had two things going against me: 1. I’m not Brazilian (though I’ve tried very hard on this) and 2. My resume included no rock star experience. That is, until the pandemic, when I formed my first rock band. We practiced weekly for a year and a half, then played our first show to 120 people and a pack full of wild dogs.

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Direct Response Copywriting: Master the Art & Succeed (+ Tips)

Smart Blogger

If you want to make real money as a writer, you might consider direct response copywriting. Not sure what it’s about? Well, you’re in the right place. In this post, we’ll: Tell you exactly what direct response copywriting is. Show you why it’s is such a lucrative practice for freelance writers. Show you how a direct response sales letter is put together, the fine points that make it killer-effective, and examples of how superstar copywriters pull it off.

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Compare The Best Managed WordPress Hosting Services

Quick Sprout

Want to jump straight to the answer? The best managed WordPress hosting for most people is Hostinger or WP Engine. Web hosting packages optimized for WordPress translate to faster speeds, better performance, and more robust security. Things like backups, server updates, and other backend hosting requirements are all handled by your managed provider.

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5+ Hypophora Examples (& Analysis) That’ll Elevate Your Writing

Smart Blogger

Why study hypophora examples? Because seeing inspired writers and speakers use hypophora can’t help but elevate your writing. Before we move on, let’s start with a quick definition… Hypophora (known also as antipophora or anthypophora) is a literary device where the author poses a single question, like a rhetorical question, and then answers it.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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10x Marketing Formula Toolbox

CoSchedule

Summary: This book’s title tips off the premise: we’re after 10x marketing results. This means the return we expect, and are resolved to achieve, is ten times over what we put in. We aren’t looking for 10 percent year-over-year growth; we’re laser-focused on blowing the roof off last year’s, last month’s, and last week’s numbers. To do this requires a mindset shift.

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2023 Semrush Review: How Des it Stack Up to Other SEO Tools?

The Hoth

Search engine optimization is a staple of digital marketing, with 61% of marketers citing their SEO efforts as their #1 inbound marketing priority. It’s easy to see why, as SEO ROI can be as high as 12x your original marketing spend. As such, implementing an SEO strategy is a great way to generate more search traffic for your business or eCommerce store.

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What You Need To Know About AI Writing

BKA Content

What You Need To Know About AI Writing Artificial intelligence continues to grow by leaps and bounds. From smart home speakers to recommendations from your favorite streaming services, AI is becoming more integrated into our everyday lives. With sophisticated processes for understanding and generating language, artificial intelligence is embarking on a new frontier: content creation.

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