Wed.Nov 02, 2022

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What Is Scrollytelling? Plus 4 Real Scrollytelling Examples

ThemeIsle

If you work with digital content, you may have heard of "scrollytelling." However, this engaging design practice is relatively new. So, you might be wondering how it works and what types of sites can implement the technique. In this post, we'll explain what scrollytelling is. Then, we'll discuss what themes are compatible with this feature before sharing some scrollytelling examples to motivate and inspire you.

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Financial Planning Tips During a Recession

Freelance Union

This post is authored by an event host for the Freelancers Hub. To find out more about the events we offer or to pitch a class you'd like to teach, visit: [link] Goldman Sachs Research estimates the risk of recession in the next year at 30% in the U.S. As an independent worker, our entire livelihood depends on getting clients and getting paid for our services.

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A Primer on TV & Film Adaptation for Writers (Where the Rules Change Often)

Jane Friedman

Photo by Cedric Letsch on Unsplash. Today’s post is by Jeanne Veillette Bowerman ( @jeannevb ) of Pipeline Artists. Hollywood is an odd place and ever-changing. If your literary agent or publisher wants to pitch your book to producers, managers or networks, they need to know the rules—or at least, the rules of the day. But don’t get too stuck on them, because … you guessed it … they’ll change.

Writer 97
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20+ Social Proof Examples of (Real) Conversion Boosting Tactics

Smart Blogger

Social proof examples are everywhere. You’ve experienced it in your own life to some degree: Asking for local dining recommendations (“Who makes good sandwiches in that neighborhood?”) Inquiring about travel experiences (“How was your hostel stay in Belgium?”) Checking Yelp reviews before trying a new business (“How’s the customer service?”). Social proof is highly effective at stirring up interest and influencing decisions.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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4 Reasons Communication Skills Are Key to Students’ Success in the Workforce

Grammarly

Higher education institutions are uniquely positioned to develop individuals who will improve society with their abilities to think critically and solve complex problems. And while their overarching missions vary, most institutions would agree a key role is to help prepare graduates for professional success by ensuring they have the essential competencies they need to flourish.

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10 Things That Could Destroy Your Freelance Writing Career

Freelance Writing Jobs

Young freelance writers who are just starting out experience the same fear of disappointing a client and never finding another writing job again. Doubt is paralyzing, crippling, and terrifying. It’s the one feeling you must rid yourself of if you ever want to fulfill a long career as a freelance writer. It takes years to brand yourself, build trust and establish a stable clientele.

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10 Things That Could Destroy Your Freelance Writing Career

Freelance Writing Jobs

Young freelance writers who are just starting out experience the same fear of disappointing a client and never finding another writing job again. Doubt is paralyzing, crippling, and terrifying. It’s the one feeling you must rid yourself of if you ever want to fulfill a long career as a freelance writer. It takes years to brand yourself, build trust and establish a stable clientele.

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11 Surprising Goal Setting Statistics To Crush 2023

Bramework

Are you looking for some of the most surprising goal setting statistics to jumpstart your year? With 2023 just around the corner, now’s the perfect time to set some goals for the new year. Goal setting can be a powerful tool for personal and professional growth. It helps you focus on what you want to achieve, gives you a plan for how to get there, and keeps you accountable in case you stray off track.

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How Link Building Can Help You Grow Your Blog

ProBlogger

The post How Link Building Can Help You Grow Your Blog appeared first on ProBlogger. This is a guest contribution from Sam Bowman (details below). Link building is one of the most popular and effective ways to expand your growth online. It is also considered an essential SEO step for bloggers. . Having other blogs linking back to your own is a way of convincing Google you’re worth your salt.

Blog 37
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How Reading Great Fiction Makes Your Content Better (and What To Read)

Content Marketing Institute

One of the best ways to improve your storytelling is to read great stories. Reading fiction (including plays, novels, and poems) improves empathy, precision, and story structure. Try these suggestions for what to look for as you enjoy your next chapter.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How Link Building Can Help You Grow Your Blog

ProBlogger

The post How Link Building Can Help You Grow Your Blog appeared first on ProBlogger. This is a guest contribution from Sam Bowman (details below). Link building is one of the most popular and effective ways to expand your growth online. It is also considered an essential SEO step for bloggers. . Having other blogs linking back to your own is a way of convincing Google you’re worth your salt.

Blog 27
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28 Lessons From 10 Years of Blogging

Enchanting Marketing

You know, it feels crazy. 10 years ago, I started Enchanting Marketing. To be exact, I published my first blog post here on 2 November 2012. My plans were hazy. I didn’t even know what my next blog post would be about. Even worse, I didn’t see myself as a writer and I didn’t feel I had enough expertise to share. I was full of self-doubt. But isn’t it weird how you become a writer when you keep writing?

Blog 274
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The Most Popular (and Most Profitable) Topics to Blog About

The Hoth

Internet users in the U.S. spend 3X more time on blogs than on email. Not only that but e very month, 70 million+ blog articles are posted on WordPress websites, generating nearly 80 million blog comments. . Most bloggers start their blogs to monetize their expertise and knowledge and create an extra income stream. . The remaining content is a beginner’s guide to the most popular blogging topics.

Finance 98
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How Content Marketing Drives Sales and Can Be Your New Secret Weapon

ContentWriters

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. However, many people don’t realize that the benefits of content marketing go far beyond simply getting your website in front of more people. Content marketing is also an excellent way to drive bottom-line sales—if used strategically.

Sales 98
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Blogs Are Essential for SEO and Branding

BKA Content

Why Blogs Are Essential for SEO and Branding. More than ever before, consumers care about a company’s reputation. If you want to increase your business’s revenue and client numbers, you must take the time to build a powerful brand identity. Nearly 90% of consumers around the world look at brand reputation before making purchasing decisions. How can you make an excellent first impression with potential customers?

Brand 76
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Using Google Search Operators In SEO and Beyond

Fat Joe

Google search operators are the secret sauce you need to take your search experience (and SEO) to the next level. . Search operators are just simple commands you type into the search bar when you’re on Google (or other top search engines, like Yahoo! and Bing). They refine results, showing you what you want to see immediately without trawling through dozens of pages first. .

SEO 59
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What Is an Idiom? Definition and Examples

Grammarly

An idiom is a phrase that, when taken as a whole, has a meaning you wouldn’t be able to deduce from the meanings of the individual words. It’s essentially the verbal equivalent of using the wrong math formula but still getting the correct answer. . The phrase “kill two birds with one stone” is an example of an idiom. Fluent and native English speakers understand that this doesn’t refer to harming birds or using stones, but that someone is completing two tasks at once. .

Writer 116
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5 Things Copywriters Should Do Before Applying for Remote Writing Jobs

BKA Content

5 Things Copywriters Should Do Before Applying for Remote Writing Jobs. If you hate commuting but love crafting sentences, you should look into remote writing jobs. Of course, you need more than a penchant for wordsmithing and a can-do attitude — you must also develop copywriting-specific skills and learn about the market. How To Prepare for Remote Writing Jobs.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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What’s the Difference Between Journalism and Content Marketing?

Contently

The lines between journalism and content marketing are becoming increasingly blurred. As the demand for quality online content grows, so does the demand for professionals who can create it. But what exactly are the differences between these two fields ? And how do the approaches, methodologies, focus, and framework play a part in the output? On the surface, journalism and content marketing may appear to be very similar.