Content Marketing Institute

APRIL 6, 2023

A content audit can seem time-consuming. But don’t let that concert keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts.

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Content 116

CopyBlogger

APRIL 6, 2023

It’s often difficult to spot weaknesses in your writing. But what does a rough draft of a blog post have. Continue Reading The post 8 Transformative Edits to Strengthen Weaknesses in Your Writing appeared first on Copyblogger.

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Writing Blog Post Blog Blogging 113

Blogging From Paradise

APRIL 6, 2023

(Updated 4-6-2023) Why would you promote other bloggers on your blog? Doesn’t this sound self-defeating?

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Promotion Blogger Blog Blogging 141

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.

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Social Media Sales Audience Brand 109

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Freelance Union

APRIL 6, 2023

Figuring out how stress affects your body can be a challenge, because the answer can depend on how stressed out you are, and for how long. For instance, recent research has shown that low-to-moderate stress levels may actually be good for your ability to learn and apply knowledge. High stress levels, on the other hand, can negatively impact your working memory.

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Medical Food Management Promotion 105

Jane Friedman

APRIL 6, 2023

Photo by Alexis Fauvet on Unsplash Today’s post is by writer and nonfiction coach Amy Goldmacher ( @Solidgoldmacher ). Is the desire to get published damaging? As writers, we want to share our messages and our stories with others. A way of achieving that goal is through publishing. However, an unintended consequence of our drive to get published may be that our deeper internal motivations get overridden by the pursuit of the goal.

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Writer Publisher Publishing Publishing 95

Grammarly

APRIL 6, 2023

You’ve launched your app. Maybe it’s the next great blogging platform, marketplace, or social media platform. Whatever it is, your users are writing, and it’s important to you and them that they can write well. Thankfully, you’ve armed your users with a rich text editor that can do things like mark up their text, embed rich media, and tag posts with hashtags.

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Script Writing Text Social Media 92

Blogging From Paradise

APRIL 6, 2023

(Updated 4-6-2023) Blog traffic is the lifeblood of all blogging campaigns.

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Blog Post Promotion Post Blog 135

Smart Blogger

APRIL 6, 2023

Do you need some good personification examples? Whether you’re writing a poem, studying a play, or even looking for some ways to spice up your copywriting, personification is a powerful figure of speech. Not quite sure what personification is? Let’s take a quick look: The sea sighed and moaned. Here, the sea is described like it’s a living being: sighing and moaning, like a human.

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Prose Persuasion Food Writer 81

ProWritingAid

APRIL 6, 2023

The secret to productivity isn't your goals – it's your systems. Here's how to figure out what systems to develop, and how to set goals that take care of themselves.

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IT 59

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Publishing Trends

APRIL 6, 2023

PEOPLE At Open Road Integrated Media , Robert Zaffiris has been named CFO/COO, succeeding Charles Gallagher. Zaffiris was previously DFO/COO, Consumer and Technology Group at HarperCollins. ReedPop President Lance Festerman is leaving the company. He was a former director of BookExpo America and New York Comic Con. At Macmillan , joins as VP of Strategy and Investments.

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Art Director Entertainment Agency Finance 61

The Hoth

APRIL 6, 2023

Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Originally, the document focused on tips for creating crawlable links, but it has since been updated to include the following: Recommendations for placing anchor text Anchor text guidelines How to format internal & external links It’s crucial for SEOs to understand and adapt to these new best practices to retain SERP rankings.

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Text SEO Search Engine Optimization Digital Marketing 52

Grammarly

APRIL 6, 2023

An abbreviation is a shortened form of a word or words; because there are different ways to shorten words, there are a few different types of abbreviations. For example, you could get rid of a syllable or two, create a contraction, or use the first letters of multiple words to create an entirely new word. If you want to make an abbreviation, you have several options.

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Communication Advertising Consulting Text 104