David Meerman Scott
DECEMBER 15, 2022
Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 years apart, were triumphs for NASA.
Jane Friedman
DECEMBER 15, 2022
Today’s guest post is a Q&A by Sangeeta Mehta ( @sangeeta_editor ), a former acquiring editor of children’s books at Little, Brown and Simon & Schuster, who runs her own editorial services company. In 2020, when I was heading the project to update the rates chart for the Editorial Freelancers Association (EFA), I asked our group of volunteers to update and define several editorial skills.
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Ahrefs
DECEMBER 15, 2022
Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s look at your options.
CopyBlogger
DECEMBER 15, 2022
Getting into the habit of achieving your writing goals is similar to any other type of practice. If you’re pragmatic, Continue Reading. The post 4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones) appeared first on Copyblogger.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
DECEMBER 15, 2022
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans.
Grammarly
DECEMBER 15, 2022
The irregular verb to be is the most complicated of all the English verbs—and it just so happens to be the most used, too. The to be verbs are am , are , is , was , and were , along with the bare infinitive be , the present participle being , and the past participle been. . In this guide, we explain all you need to know about grammar for the verb to be.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
DECEMBER 15, 2022
No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy.
Grammarly
DECEMBER 15, 2022
This article was co-written by applied research scientists Vipul Raheja and Dhruv Kumar. When you read a piece of high-quality writing, chances are the text you’re seeing is not the first version the author wrote. Editing helps writers refine their thinking, structure their ideas more clearly, and express their voice and style. The editing process is often run iteratively over multiple drafts because the chance for improvements can become apparent after other edits are made.
Ahrefs
DECEMBER 15, 2022
But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing.
Neil Patel
DECEMBER 15, 2022
If you’re a fashion marketer, or an agency working with a new fashion client, then you know that SEO is essential for online success. But what makes fashion e-commerce SEO unique? And what are the best practices that you need to follow? In this article, I’ll explain everything you need to know about SEO for fashion e-commerce. I’ll cover the basics of SEO, and explain why it’s so important for fashion businesses.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Ahrefs
DECEMBER 15, 2022
Performing this kind of analysis allows you to find sites that commonly link to websites similar to yours.
Contently
DECEMBER 15, 2022
Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. Content marketers must step up their marketing data analytics approach to show how content delivers business results.
ProWritingAid
DECEMBER 15, 2022
Book marketing can be daunting for authors, but you don’t need to be a marketing expert to succeed! Here are 14 book marketing tips to get you started.
Blogtrepreneur
DECEMBER 15, 2022
Venturing into the unknown is never easy. Challenges, risks, and uncertainties are just some things you will encounter when starting your own business. However, the rewards – both financial and personal – can be significant. There are many things to consider and many pitfalls to avoid. So to increase your chances of success, it’s essential to carefully plan and prepare before launching your business.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
AWAI
DECEMBER 15, 2022
Freelance writers are more in-demand than ever. Here’s how to start your career.
Verblio
DECEMBER 15, 2022
There are way too many AI-powered content writing services on the market today to keep them all straight. The good news (or bad news, depending on how you look at it) is that the vast majority of them are the exact same. Here’s the deal: Nearly all of these tools are built on the same technology, which is GPT-3. I’ve written a quick summary of GPT-3 if you’re curious, but the gist of it is that it’s a machine learning model from OpenAI and the leading text generation tool
Content Hacker
DECEMBER 15, 2022
ChatGPT launched in November of 2022, and it shocked the marketing world with how next-level it is. It’s the latest iteration by OpenAI, an advancement of GPT-3 (GPT-3.5, to be exact), and a next step in creating a safe, working AI that is functional for many different writing uses. In a single weekend, it crashed with the amount of people using it to generate copy.
Content Hacker
DECEMBER 15, 2022
The days of the “robots among us” are here. There’s no denying it, with AI presenting itself in writing and marketing unlike it’s ever done before. When Arnold Schwarzenegger dropped his cliffhanging statement “I’ll be back” in The Terminator , did he actually know what the 2020s would bring? And where is that robot-fighting Arnold when you need him?
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
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