Content Marketing Institute

AUGUST 1, 2022

Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully.

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IT 132

Creative Little World

AUGUST 1, 2022

I had the pleasure of meeting Catherine at our Entrepreneurs Circle meeting. Catherine was rightly excited by the concept we were learning from Marcus Sheridan’s book ‘They Ask You Answer’ In short, find out what your audience are asking and answer those questions on your website. Creating a Knowledge Hub to provide answers to questions is the ideal way to get your website ranking on Google for those terms your audience are searching for.

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Concept Engineering Creativity Audience 52

Grammar Underground

AUGUST 1, 2022

You can hyphenate two words that modify another, like a loose-knit group , if it aids understanding. But don't do it with an ly adverb, like a loosely defined term. The reason: The ly clearly shows the relationship between the words. The post Why You Shouldn't Hyphenate -ly Adverbs first appeared on Grammar Underground with June Casagrande.

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Copy IT Post 40

CoSchedule

AUGUST 1, 2022

Wondering if link building is still relevant in SEO? Out of the 200 ranking factors in the Google algorithm, link building is counted as one of the top 8 factors. This fact itself proves how vital link building is for your website. Now you must be wondering what makes link building so valuable for SEO. Let me explain. When a website links back to your site, it signals to Google that your content is valuable.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammar Underground

AUGUST 1, 2022

One of the most common things I change in the articles I’m editing is demonstrated in sentences like this: “The menu includes a delicious, macadamia-crusted sea bass and a selection of seasonal, red wines.”. If you don’t see an error in there, don’t feel bad. Depending on how you look at it, there may not be one. But on my watch, those commas are just not okay.

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