Content Marketing Institute

APRIL 13, 2022

Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results.

Content 128

Content Content Marketing Marketing 128

David Meerman Scott

APRIL 13, 2022

I love this example of newsjacking from Krispy Kreme ®. Playing off the surge in gasoline prices in the USA, the iconic glazed doughnut purveyor has priced a dozen doughnuts the same as the average price of a gallon of gas on Wednesdays for the next several weeks.

Marketing 20

Marketing Content 20

ProBlogger

APRIL 13, 2022

The post Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats appeared first on ProBlogger. Photo by olieman.eth on Unsplash. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. At a previous ProBlogger Mastermind , I shared a slide that seemed to hit a nerve with the group.

Blog 49

Blog Blogging Collaboration Blogger 49

ProBlogger

APRIL 13, 2022

The post Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats appeared first on ProBlogger. Photo by olieman.eth on Unsplash. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. At a previous ProBlogger Mastermind , I shared a slide that seemed to hit a nerve with the group.

Blog 26

Blog Blogging Collaboration Blogger 26

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement