Content Marketing Institute
MAY 16, 2022
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business.
Creative Little World
MAY 16, 2022
I was asked by Ken Kelly from Counselling Tutor to write copy for their Counselling Study Resources landing page and an email sequence to help drive sales to the page. When I first spoke with Ken he mentioned he had worked with copywriters before but had not found one that created the right copy for their brand. As part of my process, I make sure I take time to get to know my client and understand their target audience, this helps me create copy that best reflects them and their business, while
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
MAY 16, 2022
When it comes to cyber safety, the protective measures your CMS takes can mean the difference between a seamless customer experience and serious breaches of trust. Let’s explore how to select CMS tech with greater confidence.
Creative Little World
MAY 16, 2022
Having worked with New Forest Activities for years, I was thrilled when they asked me to write the copy for their new business venture, Cairngorms Activities. The successful New Forest Activities recently bought the new activity centre in Scotland. Cairngorms Activities will benefit from the expert knowledge and high quality activities that the New Forest enjoys.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Writing
MAY 16, 2022
When people read what you’ve written, they analyze the meaning through your writing tone. This tone resembles your voice when you are speaking with them. You may write some sentences in active voice while others in passive voice. It all depends on how you want to convey the information. So, what is active voice in writing ? You can consider a sentence like ‘The girls ate desserts’ as an example of active voice.
Creative Little World
MAY 16, 2022
I had the pleasure of helping to write the copy for the email nurturing sequences for Arhanta Yoga Teacher Training. I was commissioned by Arhanta’s marketing coach, Colin Scotland, to help them complete the copywriting for their email marketing sequences. This included the sales funnels for their lead magnets and main welcoming sequence. These sequences are going to be a great way for Arhanta to nurture their leads and help them along the sales journey.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Creative Little World
MAY 16, 2022
I was asked by Connie Kadansky from Exceptional Sales For Coaches to write her landing page copy for her new team coaching service. From our first meeting I knew Connie was going to be great to work with. She did an exercise with me to align how we would work together so we both knew expectations, how we preferred to work and communicate, and set deadlines.
Grammar Underground
MAY 16, 2022
Any writing expert will tell you: If you want to get your message across, avoid clichés. The problem is, no one seems to know what, exactly, a cliché is. Is it an overused sentence like “The grass is always greener on the other side”? Is it a two-dimensional rendering like a mobster who wears a fedora or a private investigator who keeps a liquor bottle in his desk?
Creative Little World
MAY 16, 2022
If you’re considering outsourcing your copywriting you may be wondering ‘do I need to pay a deposit to work with a freelance copywriter?’ The answer really comes down to the freelance copywriter you’re looking to work with and if this is something they ask for. Exchanging money for a service before you’re received it may feel a little uncomfortable, but there are reasons freelancers ask for a deposit before work begins.
Expert insights. Personalized for you.
96 
Let's personalize your content