Susan Greene

FEBRUARY 8, 2023

Remember that uncomfortable feeling you used to get in school when you had a term paper to do? Every time you tried to write, you mind drew a blank. Now here you are with no worries of a bad grade, and still the words just won’t come. Anyone can feel devoid of inspiration, at least for a while. Writer’s block can be a thing. But when you need to get an assignment done, you can push through to tap into your creative juices.

Copy 130

Copy Healthcare Copywriter Copywriting 130

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. There are days when you are inspired and creative and deliver the best risotto ever. And then there are times when you just want someone to tell you what to whip up because you’re flat out of ideas. Another challenge? Your creation has to satiate even the most finicky eaters. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Content Marketing 115

Content Marketing SEO Marketing Content 115

ContentWriters

FEBRUARY 8, 2023

There are many ways for a business to reach out to potential customers and clients. One of the best ways is through video marketing. However, there are many different types of video marketing that businesses can create. This article will discuss some basics of B2B video marketing and what makes a good B2B video. What Is a B2B Video? B2B videos promote your business, product, or service to other businesses.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

The Hoth

FEBRUARY 8, 2023

Have you ever gone nuts trying to buy a pair of limited-edition sneakers only to realize they’re sold out? If you have, you’ve experienced the magic of scarcity marketing tactics. The idea is based on the scarcity principle – which states that we place more value on items we believe are scarce than ones we believe are abundant. Once you realize this, you can see the principle at work all around you.

Marketing 105

Marketing Utilities Sales Digital Marketing 105

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammarly

FEBRUARY 8, 2023

Your dating profile bio is the first impression you give to potential partners on any given dating site. An authentic, fun, compelling profile puts your best foot forward, while a generic or lackluster profile signals that you’re not making an effort. Of course, the challenge with writing dating profile bios is the difficult subject matter: yourself!

Writing 104

Writing Writing Style Communication Audience 104

Ahrefs

FEBRUARY 8, 2023

Keyword mapping is popularly defined as assigning keywords to pages. But what you really need to solve the problem is assigning topics to content types.

Keywords 109

Keywords Content 109

Smart Blogger

FEBRUARY 8, 2023

Any writer can get up to speed with this literary device by examining a few anachronism examples — we promise! But even though anachronisms aren’t complicated, there are some questions that need answers. Like: Why would a writer use anachronisms? What are the different types of anachronisms? Are anachronisms different between film and literature? So, we’ll cover this and more.

Writer 90

Writer Creativity Storytelling Engineering 90

Ahrefs

FEBRUARY 8, 2023

First, it affects your user experience—helping users find what they want will result in more conversions. Second, it helps search engines.

Website 101

Website Engineering IT SEO 101

Grammarly

FEBRUARY 8, 2023

Heading into a new year, higher education institutions face a growing sense of urgency around college admissions. Application rates are up for many schools, but they come with matching low acceptance rates that often mean students aren’t making it to registration day — and overall enrollments continue to fall. Significant obstacles stand between institutions and high enrollments, including increasing competition for students, shifting demographics in the student body, and changing expectations a

Education 82

Education Communication Agency Management 82

Content Marketing Institute

FEBRUARY 8, 2023

Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that.

Communication 75

Communication Content 75

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Grammarly

FEBRUARY 8, 2023

Author: Dorian Stone In recent years, hybrid and remote work has led to the dispersal of teams. This new work landscape holds great opportunity but also presents new challenges—specifically, a rise in disconnection among employees. We’re starting to see the effect of a fragmented workplace in deteriorating interpersonal connections and cross-functional alignment.

Collaboration 79

Collaboration Persuasion Communication Consulting 79

The Creative Penn

FEBRUARY 8, 2023

I've been playing with aspects of generative AI for a few years now, but for this short story, I wanted to demonstrate how you can use various AI tools in an ethical manner to help you achieve your creative purpose. My short story, With A Demon's Eye , is out now on my store, CreativePennBooks.com, in ebook and audiobook. It's also on pre-order at the other stores (launching 15 March, 2023).

Creativity 75

Creativity Banking Sales Text 75

ProWritingAid

FEBRUARY 8, 2023

Setting your writing goals and sticking to them isn't always easy. Use these strategies to help you actually finish your novel.

Writing 86

Writing 86

AWAI

FEBRUARY 8, 2023

Save $200 on our exclusive writers club membership—and receive $363 in bonus writing career launching resources—if you join today.

Writer 59

Writer Writing 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Publishing Trends

FEBRUARY 8, 2023

PEOPLE Madeline McIntosh is stepping down as CEO of Penguin Random House US. At Random House Group , Angelin Adams , Editorial Director, Design & Culture, adds the title of Editorial Director, Potter Gift. She succeeds the recently-retired Lindley Boegehold. At Knopf , Quynh Do joins as Senior Editor. Most recently she was Senior Editor at Zando.

Agency 44

Agency Editorial Management Publisher 44

ProBlogger

FEBRUARY 8, 2023

The post How To Write Excellent Blog Content – What We Wish We Knew appeared first on ProBlogger. Image created in Canva This post is part of the ‘ What we wish I knew when I first started Blogging’ Series. Below I’ll share readers comments on the topic of Writing Excellent Blog Content as well as some of my own thoughts. One of the most key aspects of any successful blog is the ability to create content that keeps drawing people back to your blog.

Writing 30

Writing Content Blog Blogging 30

Brafton

FEBRUARY 8, 2023

Your brand’s tone of voice is a key part of how you interact with customers. Use these tone of voice examples to guide your own brand-building efforts.

Brand 105

Brand Content Creation Content 105