A few weeks ago I got to back-and-forthing with my pal Shane Hunter about AI.
Shane is one of the few I know who intelligently uses it for marketing.
And he’d found an-already creepy & disgusting looking couple (man and woman), and used the Midjourney tool to warp them into an even more creepy & disgusting looking couple more in line with their inner creepy & disgusting psyches.
And then he asked what I thought.
My advice:
Make the man dressed and poised (body language, makeup, etc) like he’s a woman, and the woman dressed and poised like she’s a man. And then, for extra points, have them smiling while holding up an infant that has a terrified look on his little face, to make it even more horrifying, with the viewer’s imagination filling in the blanks at all the implications that goes with such an image.
The pronoun pedos won’t like that, of course.
But nobody cares what they think anyway.
It’s also basically Jim Camp’s teaching on creating Vision put on steroids.
And like all good rhetoric:
It’d “say” far more than words possibly could.
Which brings me to another point:
As much as I pick on fapGPT, AI, etc, it’s not inherently bad. In my opinion it can be a very powerful tool for subversion especially — just like cunningly-crafted memes and cartoons can be. If I was doing cold ads especially, I’d use AI-generated images for PPC ads, banner ads, etc all day long probably as it is certainly a legitimate business use for it.
My criticism is more aimed at the content creators and copywriters.
These guys nattering on about it is going to replace copywriters, writers, artists, and content creators sound like they need it to be something it’s not like it’s the only thing giving them any kind of relevance anymore.
In that way they remind me of the hypochondriac mask & jab police.
Same mentality with the AI goo-roos.
Anyway, that’s my opinion.
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Ben Settle
